The TravelWell SMME Tourism Trade Fair will take place at Lanseria International Airport from 15 to 17 September 2026, bringing tourism businesses, buyers, investors, institutions and members of the public together for a three day event focused on the West Rand tourism economy. Hosted by the MORAMER Regional Tourism Organisation, the event will include tourism exhibitions, networking, a career expo and a speed marketing session. Entry is free for members of the public, while businesses can book exhibition space at separate rates.
The Gauteng Tourism Authority is supporting the event for the first time as part of its tourism sector support activities.
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TravelWell puts West Rand tourism in focus
TravelWell will take place under the theme “Explore the West Rand With Us”, with organisers positioning the event as a platform for tourism and enterprise development.
The trade fair is expected to attract between 1,500 and 2,400 visitors over three days, with between 50 and 100 tourism and tourism-related SMMEs expected to participate.
The event will bring together tourism businesses, government, municipalities, buyers, investors, educational institutions, development agencies and local communities.
Organisers said the programme is intended to facilitate business connections while giving participating enterprises an opportunity to present their products and services.
What visitors can expect over the three days
The general TravelWell programme is open to members of the public and tourists, with free entry advertised for the event.
The programme includes tourism products, businesses, associations, sellers and buyers. Organisers have also listed a career expo and networking among the planned activities.
Visitors will be able to explore businesses linked to tourism experiences, destinations and attractions, local food and culture, family activities and other tourism services.
Key event details are:
- Event: TravelWell SMME Tourism Trade Fair
- Dates: 15 to 17 September 2026
- Venue: Lanseria International Airport
- Public entry: Free
- Theme: Explore the West Rand With Us
- Expected visitors: Between 1,500 and 2,400
- Expected exhibitors: Between 50 and 100 tourism and tourism related SMMEs
Tourism businesses can exhibit at TravelWell
Businesses interested in exhibiting can book stalls for one, two or all three days.
According to the event information, a three day SMME stall costs R1,500. A one day stall costs R700, while the advertised two day option costs R600 per day.
The exhibition is open to tourism products, arts and culture products, businesses, institutions and organisations. The organisers have also invited associations, sellers and buyers to participate in the broader programme.
Businesses can contact the organisers on 084 416 5603 or [email protected] for bookings and enquiries.
Speed marketing session planned for final day
A dedicated speed marketing session will take place on 17 September 2026, the final day of the trade fair.
The session will use prescheduled five minute meetings to connect participating businesses with buyers, investors, partners and other decision makers.
The speed marketing programme carries a separate exhibition fee of R2,500 per business.
The organisers said the session is intended to give participating businesses direct opportunities to present their businesses and establish connections with potential partners.
The general event will remain open to members of the public and tourists.
Career expo and networking form part of programme
TravelWell is not limited to an exhibition floor. The programme also includes a career expo and networking activities.
The career expo is intended to add an education and career component to the three day programme, while networking will focus on connections between participating businesses and other tourism stakeholders.
This broadens the programme beyond tourism businesses and visitors to include organisations involved in skills, enterprise and destination development.
Why the event is focusing on the West Rand
The West Rand is at the centre of the TravelWell programme, with the organisers aiming to use the event to showcase tourism businesses and experiences from the region.
TravelWell was developed to promote domestic tourism, showcase tourism and tourism-related SMMEs, stimulate investment and strengthen the West Rand tourism economy.
The event also aims to facilitate business to business networking and create opportunities for enterprise growth and destination development.
Lanseria International Airport will host the three day programme, placing the event within reach of residents travelling from Johannesburg, the West Rand and other parts of Gauteng.
Gauteng Tourism Authority supports TravelWell
The Gauteng Tourism Authority will support TravelWell for the first time, according to correspondence provided ahead of the event.
The authority’s involvement forms part of tourism sector support around the event, while the West Rand District Municipality, Mogale City Local Municipality and other tourism stakeholders are also listed on the event material.
TravelWell takes place during Tourism Month in September, when attention is placed on South Africa’s tourism sector and domestic travel.
For Gauteng, the event also provides a platform for tourism businesses operating beyond the province’s major urban centres to engage visitors and other industry participants.
What This Means for Gauteng Residents
For Gauteng residents, TravelWell offers a free public event where visitors can discover tourism products, destinations, attractions, local food, cultural experiences and family activities linked to the West Rand and surrounding areas.
Residents interested in the tourism industry can also access the career expo and learn more about businesses and organisations working within the sector.
For entrepreneurs and existing tourism businesses, the event includes separate opportunities to exhibit, network and participate in the speed marketing session.
The event runs for three days, giving visitors the option of attending between 15 and 17 September 2026 at Lanseria International Airport.
Frequently Asked Questions
When is the TravelWell SMME Tourism Trade Fair?
The event takes place from 15 to 17 September 2026 at Lanseria International Airport.
Is TravelWell free to attend?
Yes. The organisers state that entry is free for members of the public. Businesses that want exhibition space must pay the applicable stall fee.
How much does an exhibition stall cost?
The advertised SMME stall rates are R1,500 for three days, R700 for a one day stall, and R600 per day for the two day option.
What happens during the speed marketing session?
The speed marketing session takes place on 17 September 2026 and consists of prescheduled five minute meetings intended to connect businesses with buyers, investors, partners and decision makers. A separate exhibition fee of R2,500 per business is advertised for this session.
How can businesses enquire about participating?
Businesses can contact the organisers on 084 416 5603 or email [email protected] for booking and participation enquiries.
TravelWell prepares for three days at Lanseria
The TravelWell SMME Tourism Trade Fair will bring tourism businesses, industry stakeholders and members of the public to Lanseria International Airport from 15 to 17 September 2026.
With free public entry, tourism exhibitions, networking, a career expo and a dedicated speed marketing session on the programme, the event will place the West Rand’s tourism businesses and experiences at the centre of the three day gathering.
