The Africa Golf Tourism Convention (AGTC) will bring tourism leaders, investors, golf industry professionals and destination marketers to the City of Ekurhuleni from 18 to 21 August 2026, positioning Gauteng at the centre of conversations about tourism growth, trade and investment. As Africa’s first dedicated golf tourism trade and investment platform, the convention will connect stakeholders from across the continent to explore new business opportunities and strengthen tourism partnerships.
A major highlight for Gauteng is the participation of senior executives from the Gauteng Tourism Authority (GTA), who will showcase the province’s tourism strategy, destination marketing initiatives and business events offering. They will join an impressive line-up of tourism executives, entrepreneurs and international experts discussing the future of golf tourism across Africa.
According to the organisers, the convention has been developed to connect destinations, tourism authorities, airlines, investors, travel buyers and hospitality businesses while positioning Africa as a world class golf tourism destination.
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What Is The Africa Golf Tourism Convention?
The Africa Golf Tourism Convention is the continent’s first dedicated golf tourism trade and investment platform.
Hosted in the City of Ekurhuleni, the convention brings together governments, tourism authorities, destination marketers, golf organisations, investors, hospitality groups and travel businesses to explore how golf tourism can contribute to economic growth across Africa.
According to AGTC, the event aims to position Africa as a competitive global golf tourism destination by creating opportunities for collaboration, knowledge sharing and investment.
Delegates can expect:
- Business to business networking
- Tourism investment discussions
- Destination showcases
- Golf tourism insights
- Industry exhibitions
- Pre arranged business meetings
- Expert panel discussions
- Collaboration between tourism and golf stakeholders
The organisers describe the convention through three guiding principles:
Where Golf Drives Tourism. Where Tourism Drives Investment. Where Africa Connects With The World.
Gauteng Tourism Authority Leaders Headline The Programme
While the Africa Golf Tourism Convention features speakers from across Africa and international markets, Gauteng Tourism Authority will have one of the strongest institutional representations.
The province’s tourism agency will be represented by three senior executives whose work spans destination marketing, tourism development and business events.
Their participation demonstrates Gauteng’s commitment to growing tourism through strategic partnerships, attracting international events and positioning the province as a leading destination for both leisure and business travellers.
Crezelda Venter, Acting CEO, Gauteng Tourism Authority
Leading the Gauteng delegation is Crezelda Venter, Acting Chief Executive Officer of Gauteng Tourism Authority.
Venter oversees the provincial tourism agency responsible for promoting Gauteng as a destination for tourism, business events and investment. Under her leadership, Gauteng Tourism Authority continues to strengthen partnerships that support visitor growth while showcasing the province’s cultural, sporting and business tourism assets.
Her participation at AGTC places Gauteng’s tourism vision before delegates from across Africa and international markets, reinforcing the province’s position as one of the continent’s leading tourism and investment destinations.
Crezelda Venter, Acting Chief Executive Officer of Gauteng Tourism Authority.
Barba Gaoganediwe, Chief Destination Marketing Evangelist, Visit Gauteng
Joining the programme is Barba Gaoganediwe, Chief Destination Marketing Evangelist at the Gauteng Tourism Authority.
Gaoganediwe is responsible for promoting Gauteng’s visitor experiences through destination marketing campaigns, strategic partnerships and tourism branding initiatives.
His participation highlights how Gauteng continues to market itself as a destination offering world class sporting events, cultural attractions, heritage experiences, entertainment, shopping and business travel.
As one of the province’s leading tourism marketers, Gaoganediwe’s contribution reflects Visit Gauteng’s ongoing efforts to increase visitor numbers and strengthen the province’s tourism profile locally and internationally.
Barba Gaoganediwe, Chief Destination Marketing Evangelist
Nonnie Kubeka, Head Of Gauteng Convention And Event Bureau
Completing the Gauteng Tourism Authority delegation is Nonnie Kubeka, Head of the Gauteng Convention and Event Bureau.
Kubeka leads Gauteng’s efforts to attract conferences, exhibitions, incentive travel programmes and international meetings to the province.
Business events remain a significant contributor to Gauteng’s visitor economy, generating demand for hotels, restaurants, transport providers, conference venues and tourism experiences.
Her participation at AGTC highlights Gauteng’s strength as a business events destination while demonstrating how conventions such as this create opportunities for investment, knowledge sharing and economic growth.
Together, Crezelda Venter, Barba Gaoganediwe and Nonnie Kubeka represent Gauteng Tourism Authority’s integrated approach to tourism leadership, destination marketing and business events, making the province one of the convention’s most prominent participants.
Nonnie Kubeka, Head of the Gauteng Convention and Event Bureau.
International Experts And Industry Pioneers Join The Speaker Line-up
While Gauteng Tourism Authority will play a leading role throughout the convention, delegates will also hear from an impressive line-up of tourism executives, golf professionals, entrepreneurs and destination marketing specialists representing organisations from South Africa and across the African continent.
The programme will feature Neo Peete, Founder and Convention Director of the Africa Golf Tourism Convention, who has led the development of Africa’s first dedicated golf tourism trade and investment platform.
Joining him is TT Mbha, Founder of the TT Mbha Caddy Golf Day, whose work has focused on creating opportunities within golf while promoting diversity and inclusion in the sport.
The convention will also welcome Peter Tshidi, Director of Medium and Small Properties at Sun International, who brings extensive experience from one of South Africa’s leading hospitality and gaming groups.
Destination marketing and international collaboration will be represented by Joaquín Valverde, General Manager of the Spanish Chamber of Commerce South Africa, while Geniene Preston, Chief Executive Officer of Anytime Media, will contribute insights into tourism marketing and media.
Delegates will also hear from Victor Sibeko, President of the Gauteng Tour Operators Association, and Bongi Mokaba, Vice President of the Central Gauteng Golf Union, who both play important roles in strengthening Gauteng’s tourism and golf sectors.
Entrepreneurship and community development are reflected through speakers including Dr Tebogo Mokope Modjadji, Founder and President of the Chamber of Business and Tourism Modjadji, Sonia Booth, author, rhetorician, inspirational speaker, serial entrepreneur and wellness advocate, and Innocentia Motau, Founder of ITU Golfwear.
The international programme also features António Louro, Executive Director of Mangais Golf Resort in Angola, Mulemwa Moongwa, Vice Chairperson of the Tourism Council of Zambia, and Sadiq Dindar, Owner and Founder of AfriLuxe Tourism Advisory Services.
Other speakers include Patrick Makamure, Director of Golf Africa Safari Ireland, Sipho Makhalema, Co-founder of Balls N Tees, OG Molefe, Founder of the OG Molefe Foundation and television sports editor, Tamlyn Greaver, Founder of TeeWithTam, and Dr Sindi Mzamo, Global President of the Circle of Global Business Women.
Collectively, the speaker programme reflects expertise across tourism, golf, hospitality, destination marketing, media, business development and investment.
Programme Focuses On Tourism Growth And Investment
The four day programme has been designed to encourage collaboration between tourism stakeholders while creating new business opportunities for destinations across Africa.
Delegates can expect:
- Keynote presentations from tourism and golf industry leaders
- Destination marketing discussions
- Tourism investment sessions
- Business to business networking opportunities
- Exhibitor showcases
- Industry panel discussions
- Pre scheduled buyer meetings
- Collaboration between tourism authorities and private sector businesses
According to the organisers, the convention aims to connect decision makers who can help expand Africa’s golf tourism market while promoting sustainable tourism development and investment.
Why Golf Tourism Matters
Golf tourism continues to be one of the world’s highest value tourism segments, with travellers often staying longer and spending more than traditional leisure visitors.
Visitors typically combine golf with accommodation, restaurants, shopping, attractions and other tourism experiences, creating economic opportunities across multiple sectors.
For Gauteng, hosting the Africa Golf Tourism Convention provides an opportunity to showcase not only its golf courses but also its hotels, conference facilities, restaurants, cultural attractions, entertainment venues and visitor experiences to an international audience.
The convention also supports broader conversations around tourism investment, destination competitiveness and business events.
Why Gauteng Is The Ideal Host
Gauteng’s established tourism infrastructure makes it a natural host for an international convention of this scale.
The province offers excellent air connectivity through OR Tambo International Airport, world class hotels, conference venues, championship golf courses and a diverse mix of cultural, sporting and lifestyle attractions.
Hosting the convention in Ekurhuleni also reinforces Gauteng’s position as a gateway to Africa, making it easier for delegates from across the continent and international markets to attend.
With Gauteng Tourism Authority playing such a visible role throughout the programme, the convention provides another opportunity to showcase the province’s tourism strategy and investment potential.
What This Means For Gauteng Residents
The Africa Golf Tourism Convention extends beyond the golf industry.
For Gauteng residents, the event highlights the province’s growing reputation as a destination capable of hosting major international business events while attracting investment into the tourism sector.
Potential benefits include:
- Increased international exposure for Gauteng
- New tourism and investment opportunities
- Stronger partnerships across Africa’s tourism industry
- Support for local tourism businesses
- Increased visitor spending across accommodation, restaurants, attractions and transport
- Continued growth of Gauteng’s business events sector
The strong presence of Gauteng Tourism Authority executives also demonstrates the province’s commitment to promoting tourism as an important driver of economic growth and job creation.
Event Details
Event: Africa Golf Tourism Convention 2026
Dates: 18 to 21 August 2026
Venue: City of Ekurhuleni, Gauteng, South Africa
Contact: +27 76 158 1110
Frequently Asked Questions
What Is The Africa Golf Tourism Convention?
It is Africa’s first dedicated golf tourism trade and investment platform, bringing together tourism authorities, investors, golf professionals, hospitality leaders and destination marketers from across Africa and international markets.
When Is The Convention Taking Place?
The convention will be held from 18 to 21 August 2026.
Where Is AGTC 2026 Being Hosted?
The event will take place in the City of Ekurhuleni, Gauteng, South Africa.
Which Gauteng Tourism Authority Leaders Are Speaking?
Gauteng Tourism Authority will be represented by Crezelda Venter, Acting Chief Executive Officer, Barba Gaoganediwe, Chief Destination Marketing Evangelist at Visit Gauteng, and Nonnie Kubeka, Head of the Gauteng Convention and Event Bureau.
Who Should Attend?
The convention is aimed at tourism authorities, golf organisations, hospitality businesses, investors, destination marketers, travel buyers, tour operators and professionals working across the tourism and business events sectors.
Gauteng Showcases Its Tourism Leadership
The Africa Golf Tourism Convention will place Gauteng alongside some of Africa’s most influential tourism and golf industry leaders while showcasing the province’s ability to host major international business events.
With Crezelda Venter, Barba Gaoganediwe and Nonnie Kubeka representing Gauteng Tourism Authority throughout the programme, the province will use the convention to promote its tourism strengths, strengthen international partnerships and demonstrate why Gauteng remains one of Africa’s leading destinations for business events, leisure travel and tourism investment.
