-Tourism, hospitality and visitor attraction professionals will gather in Pretoria on Thursday, 20 August 2026, for the AAVEA Gauteng Chapter Meeting. Hosted by the African Association of Visitor Experiences and Attractions in partnership with the Gauteng Tourism Authority, the event will focus on industry collaboration, practical learning and networking. Open to both members and non-members, the meeting will take place at the Javett Art Centre at the University of Pretoria and aims to support the continued growth of Gauteng’s tourism sector.
The one day event will feature industry presentations, an interactive workshop and networking opportunities designed to help tourism businesses strengthen operations and build new partnerships.
What Is the AAVEA Gauteng Chapter Meeting?
The African Association of Visitor Experiences and Attractions, commonly known as AAVEA, represents visitor attractions and tourism experiences across Africa.
Its Gauteng Chapter Meeting provides a platform for professionals working in tourism, attractions and hospitality to exchange ideas, discuss industry trends and explore opportunities for collaboration.
According to the organisers, this year’s programme has been developed around the themes of connection, growth and the future of tourism in Gauteng.
What to Expect at the Event
The meeting will include presentations and practical sessions aimed at helping tourism businesses improve performance and better understand visitor trends.
The keynote presentation will be delivered by Sabine Lehmann, Chairperson of AAVEA.
Her session, titled Five Key Numbers Every Attraction Manager Should Track and Why, will focus on the key performance indicators that visitor attractions can use to measure business success and improve decision making.
The programme will also include an interactive workshop and networking opportunities over a light lunch.
Event Programme
The programme for the day includes:
- 10:30am: Registration
- 11:00am: Introduction to AAVEA and IAAPA
- 11:30am: Five Key Numbers Every Attraction Manager Should Track and Why
- 1:00pm: Light lunch and networking
- 1:45pm: Key insights and reflections
- 2:30pm: Closing
Organisers say the programme has been designed to balance learning with opportunities for industry networking.
Event Details
Date: Thursday, 20 August 2026
Time: 10:30am to 2:30pm
Venue: Javett Art Centre at the University of Pretoria
Cost: Free
The event is open to both AAVEA members and non members.
Why the Meeting Matters for Gauteng’s Tourism Industry
Tourism remains an important contributor to Gauteng’s economy, supporting jobs across accommodation, restaurants, visitor attractions, transport and events.
Industry meetings such as the Gauteng Chapter Meeting create opportunities for businesses to share knowledge, discuss common challenges and build partnerships that strengthen the province’s visitor economy.
The event also provides professionals with practical tools that can help improve visitor experiences and business performance.
How to Register
Attendance is free, but registration is required.
Interested delegates are encouraged to RSVP before Monday, 17 August 2026.
Registration is available through the official AAVEA booking link provided by the organisers.
For enquiries, attendees can contact [email protected].
What This Means for Gauteng Residents
While the event is aimed primarily at tourism professionals, it reflects the continued focus on strengthening Gauteng’s visitor economy.
Improved collaboration between attractions, hospitality businesses and tourism organisations can contribute to better visitor experiences, stronger tourism products and increased opportunities for businesses operating across the province.
For professionals working in tourism, the meeting offers an opportunity to gain practical knowledge while expanding industry networks.
Frequently Asked Questions
Who can attend the AAVEA Gauteng Chapter Meeting?
The event is open to both AAVEA members and non members working in tourism, hospitality and visitor attractions.
Is there a registration fee?
No. Attendance is free, but advance registration is required.
When is the event?
The meeting will take place on Thursday, 20 August 2026, from 10:30am to 2:30pm.
Where will the event be held?
The event will be hosted at the Javett Art Centre at the University of Pretoria.
What is the keynote session about?
Sabine Lehmann, Chairperson of AAVEA, will present a session titled Five Key Numbers Every Attraction Manager Should Track and Why, focusing on performance indicators for visitor attractions.
Tourism professionals from across Gauteng will have the opportunity to connect, learn and share ideas at the AAVEA Gauteng Chapter Meeting later this month. With a programme focused on practical industry insights and collaboration, the event aims to support continued growth and innovation within Gauteng’s tourism and visitor attraction sector.
