South Africa’s travel and tourism industry has the upcoming #TravelWeek2025 Webinar 9 July 2025. Following the success of last year’s event, which attracted over 500 industry professionals, this year’s webinar is designed to help travel businesses use Artificial Intelligence (AI) and social media to boost bookings. This initiative also aims to help grow their digital footprint.
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Why #TravelWeek2025 Matters
Sho’t Left #TravelWeek2025 runs from 8 to 14 September 2025. This campaign encourages South Africans to explore their own country with unbeatable travel deals. The webinar offers guidance on how to maximize visibility and engagement during this key promotional period and beyond.
What to Expect from the Webinar
The 90-minute online session will feature expert panelists from South African Tourism and the travel industry, including:
- Mashoto Mokgethi, SA Hub Head, South African Tourism
- Melanie Leloup, Trade Relations Manager, South African Tourism
- Vongani Sambo, Regional Insights Specialist, South African Tourism
- Natalia Rosa, Tourism & Travel Industry Communications and Marketing Expert
Together, they will unpack the latest trends and tools in digital marketing, focusing on:
- The impact of Artificial Intelligence on tourism marketing strategies.
- How to maximise reach and engagement on popular social media platforms.
- Domestic consumer insights to tailor offers effectively.
- Updates on partner platforms to streamline campaign participation.
The Role of AI in Travel Marketing
Artificial Intelligence is rapidly reshaping how travel businesses connect with consumers. From personalised recommendations to chatbots providing instant customer service, AI tools enable smarter, faster, and more customised marketing. The webinar will explore practical ways to integrate AI into digital campaigns. This will help tourism operators stand out in a competitive market.
Social Media: Your Gateway to New Audiences
The webinar will provide tips on content creation, influencer partnerships, and paid advertising. This will maximise impact during #TravelWeek2025 and year-round.
Aligning with Sho’t Left Travel Week
Sho’t Left Travel Week is a domestic tourism campaign running from 8 to 14 September 2025. It offers South Africans access to discounted travel deals of up to 50%, encouraging them to explore the country’s diverse attractions. The webinar will show partners how to promote these deals online.
Why You Should Attend
This webinar is a must for travel and tourism businesses looking to:
- Boost bookings during Sho’t Left Travel Week and beyond.
- Grow their digital presence with the latest marketing tools.
- Understand consumer behaviour in the domestic market.
- Network and collaborate with industry experts and peers.
How to Join
The webinar will take place online on 9 July 2025, from 10:00 AM to 11:30 AM. Registration details and the webinar link will be shared soon. Travel and tourism partners are encouraged to sign up early to secure their spot.
Adventure Awaits
Get ready to be inspired, informed, and equipped to make the most of Sho’t Left Travel Week and the exciting year ahead.
