The Gauteng Tourism Authority (GTA) is redefining destination marketing through an integrated digital ecosystem designed to inspire travel, support local businesses and simplify how visitors discover Gauteng. During the Tourism Business Council of South Africa (TBCSA) Gauteng Roadshow, Phumeza Tanou, Specialist: Content Management & Digital Channels at the Gauteng Tourism Authority, presented how the authority’s connected digital platforms are transforming the way residents, visitors, tourism businesses and strategic partners engage with the province. The presentation showcased how Gauteng’s official digital ecosystem is creating a seamless visitor journey, from discovering experiences to planning trips, booking events and supporting local tourism enterprises.
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Johannesburg will host the inaugural Africa Golf Tourism Convention from 18 to 21 August 2026, bringing together tourism authorities, international travel buyers, golf resorts, investors, airlines and government representatives from across the continent. The four-day convention will take place at Birchwood Hotel and OR Tambo Conference Centre in Ekurhuleni and is expected to attract more than 300 delegates from over 20 African countries.
The Gauteng Tourism Authority will convene tourism stakeholders, businesses and law-enforcement representatives for a tourism safety intervention in Johannesburg on Thursday, 9 July 2026. The session, taking place at Sakhumzi Restaurant in Phefeni, Soweto, will focus on safety concerns affecting tourism businesses, visitors and communities across the Johannesburg region.
Tourism businesses in Gauteng and across South Africa are being urged to view quality assurance as more than a star rating or compliance exercise. In the latest episode of the Gauteng Lifve Podcast, South African Tourism Chief Quality Assurance Officer Bronwyn Auret explains how quality standards can build visitor trust, help smaller tourism businesses enter the formal economy and strengthen South Africa’s destination brand.
The way people travel is changing, with global visitors increasingly prioritising authentic food experiences, immersive activities, lesser-known destinations, and accessible travel over traditional sightseeing. These emerging global travel trends could create new opportunities for Gauteng’s tourism sector, according to a new tourism trend analysis released by South African Tourism’s Analytics and Insights Unit.
Youth Month is often associated with remembrance, but it is also a time to recognise young entrepreneurs shaping Gauteng’s future. From tourism and fashion to wellness and sanitation, these four Gauteng SMMEs are creating opportunities, developing skills and building sustainable businesses in their communities.
Fifty years after the Soweto Uprising changed the course of South African history, thousands of visitors are expected to visit the sites where students marched, protested and lost their lives on 16 June 1976. The anniversary comes as South Africa commemorates Youth Month under the national theme, “Finishing What Was Started”, reflecting on the legacy of the youth who challenged apartheid and the challenges facing young people today. For Gauteng residents and visitors, the June 16 Trail offers a chance to walk through one of the country’s most significant historical routes while supporting local tourism and township businesses.
South Africa (SA) has once again been ranked as Africa’s leading business events destination, strengthening the country’s position ahead of IMEX Frankfurt 2026, one of the world’s largest global trade shows for the meetings and conference industry.
South Africa’s tourism sector could become one of the country’s strongest economic recovery drivers if government, investors and industry stakeholders work together to unlock tourism growth, strengthen infrastructure and create opportunities for young people. That was one of the key messages shared by Tourism Director General Victor Tharage during a recent episode of Gauteng Life, where he discussed the future of the visitor economy, tourism investment and Gauteng’s strategic importance.
Gauteng residents looking for short winter breaks have several local getaway options within easy driving distance of Johannesburg and Pretoria. From Magaliesburg cottages and Muldersdrift country hotels to Dinokeng safari stays and Pretoria spa escapes, the province offers winter-friendly destinations without requiring long-distance travel.