WTM Africa stands at the forefront of connecting the African travel and tourism industry to the world. As a premier B2B travel trade exhibition, it proudly opens its doors for both inbound and outbound markets across the continent. Annually hosted in the vibrant city of Cape Town, WTM bridges the gap between leading travel professionals and the dynamic opportunities Africa has to offer.
WTM Africa is a hub of activity, attracting close to 5,000 travel industry professionals and showcasing over 700 exhibiting companies. The event is designed to foster unparalleled networking opportunities, insightful sessions, and the chance to explore the latest trends in the travel industry.
With a keen eye on expanding horizons, WTM Africa invites approximately 45 hosted buyers from around the globe. These elite buyers are carefully selected from both emerging and traditional markets, ensuring a diverse and comprehensive representation of the global travel industry.
Join us at WTM Africa to discover, connect, and innovate within the ever-evolving landscape of African travel and tourism. Together, let’s shape the future of travel.
Contact Details: [email protected]
Develop your knowledge and understanding of the travel industry across three days in the Spotlight Theatre, Inspire Theatre, Travel Tech Theatre, and Global stage. Find out more about our expert speakers or view all the session details below.
Mandisa Magwaxaza | Global Stage | 08:15 – 09:30
Registration, TIFA 2024
Papy Luzala | Global Stage | 09:30 – 10:15
Investment
Ribbon Cutting Ceremony
City of Cape Town Stand | 09:30 – 09:45
Guest Speaker – Special Address, TIFA 2024
Global Stage | 10:15 – 10:35
Investment
Breaking the Stigma: Fostering Open Dialogue on Mental Health
Shireen Onia | Brain Box, in partnership with Mastercard & Glyde |10:30 – 11:30
Tourism Pulse
Harnessing AI for Business Optimization
Nazareen Ebrahim | Future Theatre | 10:30 – 11:15
Technology
Leaders in Responsible Tourism
Harold Goodwin, Julie Cheetham, James Fernie, Chas Prettejohn, Michael Boyce, Johan Maree
Spotlight Theatre | 10:30 – 11:15
Sustainable Tourism
Payment challenges that impact Intermediaries & suppliers in the travel ecosystem
Paulina Klotzbucher, Mbali Mngomezulu | Inspire Theatre, Powered by FNB PayPal | 10:30 – 11:15
Technology
Insights Exchange: The Future of Tourism Investment
Global Stage | 10:35 – 10:55
Investment
Keynote Address
Global Stage | 10:55 – 11:20
Investment
Session 1: Ministerial Action Leadership Roundtable
Global Stage | 11:25 – 12:25
Investment
Can tourism broaden the mid: creating meaningful connections and celebrating diversity
Harold Goodwin, Aziz Abu Sarah, Marc Gwamaka | Spotlight Theatre | 11:30 – 12:15
Sustainable Tourism
The Future of LGBTQ+ Travel Marketing in Africa
Martina Barth, Luke Lalin | Inspire Theatre, Powered by FNB PayPal | 11:30 – 12:15
Inclusivity
Adventure for All Abilities: A Conversation with Warrior On Wheels Foundation
Deirdré Gower, Damian Gower | Inspire Theatre, Powered by FNB PayPal | 12:30 – 14:15
Inclusivity
How to grow and sustain an engaged audience and use storytelling to boost content on your social media channels
Nidha Narrandes | Brain Box, in partnership with Mastercard & Glyde | 12:30 – 13:30
Technology
Investment And Business Opportunities Presentation – Round 1
Global Stage | 12:30 – 12:45
Investment
Leveraging the newly established Africa Private Sector Alliance as a strategic driver for intra-Africa Travel
Septi Bukula, Hassan Abdullahi Zakari, Tshifhiwa Tshivhengwa, Jillian Blackbeard
Future Theatre | 12:30 – 13:15
Tourism Pulse
Roaring Responsibly: The path towards ethical and sustainable wildlife tourism
Natalia Rosa, Dr Louise de Waal, Gavin Reynolds, Cathrine Cornwall-Nyquist
Spotlight Theatre | 12:30 – 13:15
Sustainable Tourism
Travel Leaders Lunch
The Cullinan Hotel | 12:30 – 13:45
Networking
Investment And Business Opportunities Presentation – Round 2
Global Stage | 12:45 – 13:00
Investment
Inclusive Tourism: Creating Shared Value
Glynn O’Leary, Bangu Masisi, Henko Wentholt, Harold Goodwin
Spotlight Theatre | 13:30 – 14:15
Sustainable Tourism
Reimagining African Tourism Marketing: Insights from the Africa Wonders Collaboration
Carel Stadler, Shelley Cox | Inspire Theatre, Powered by FNB PayPal | 13:30 – 14:15
Tourism Pulse
Wanderlust Data: Exploring the Digital Journeys of Travel Buyers
Mike Saunders | Future Theatre | 13:30 – 14:15
Technology
ACTION LEADERSHIP CONVERSATIONS
Global Stage | 14:00 – 14:25
Investment
Breaking Stereotypes: LGBTQ+ Marketing for African Tourism
Aisha Shaibu-Lenoir | Brain Box, in partnership with Mastercard & Glyde | 14:00 – 15:00
Inclusivity
Putting together the Payments Puzzle
Theresa Emerick | Inspire Theatre, Powered by FNB PayPal | 14:30 – 15:15
Tourism Pulse
Session 2: Building Bridges: Tourism Investment & Capital Markets
Global Stage | 14:30 – 15:20
Investment
The Business of Conservation: A Case Study in Adding Value Through Responsible Land Use
Adrian Gardiner | Spotlight Theatre | 14:30 – 15:15
Sustainable Tourism
Investment And Business Opportunities Presentation – Round 3
Global Stage | 15:20 – 15:35
Investment
Breaking into the Market: The Importance of Halaal Tourism
Hafsa Gaher | Brain Box, in partnership with Mastercard & Glyde | 15:30 – 16:30
Inclusivity
Exploring the Ecosystem of Accessible Tourism and Economic Benefits
Briony Brookes, Lois Strachan, Winston Fanie, Tarryn Tomlinson
Future Theatre | 15:30 – 16:15
Inclusivity
Local indigenous food identities – contributions to sustainability transitions
Loubie Rusch, Rupert Koopman, Tapiwa Gudza, Rirhandzu Marivate, Jocelyn Myers-Adams
Spotlight Theatre | 15:30 – 16:15
Sustainable Tourism
Telling the full story. How to collaborate with journalists for impactful coverage
Iga Motylska, Kimmie Conner, Dorine Reinstein, Harriet Owalla, Adele Mackenzie
Inspire Theatre, Powered by FNB PayPal | 15:30 – 16:00
Media
Investment And Business Opportunities Presentation – Round 4
Global Stage | 15:35 – 15:50
Investment
Investment And Business Opportunities Presentation – Round 5
Global Stage | 15:50 – 16:05
Investment
SESSION 3: FIRE SIDE CHAT: COMPETITIVENESS AND SOFT INFRASTRUCTURE – BEST PRACTICE CASE STUDIES
Global Stage | 16:10 – 16:30
Investment
Africa Travel Week Media Awards
Alderman James Vos, Natalia Rosa | Inspire Theatre, Powered by FNB PayPal | 16:15 – 17:00
Media
Investment And Business Opportunities Presentation – Round 6
Global Stage | 16:30 – 16:45
Investment
Closing Remarks
Global Stage | 16:45 – 16:50
Investment
Business Exchange Session / Networking Sessions B2B & B2G Meetings WTM Africa Exhibition Visit
Global Stage | 17:00 – 18:00
Investment
Welcome Cocktail
Global Stage | 18:15 – 20:00
Investment
Registration. Welcome and Opening Remarks
Global Stage | 09:00 – 10:15
Investment
Address by Guest Speaker
Global Stage | 10:15 – 10:30
Investment
Solving the Staff Crisis in Hospitality with AI: A New Dawn
Tamina Würth | Future Theatre | 10:30 – 11:15 | Sponsored by Profitroom
Technology
The 7 most important tenets of selling!
Lanese Carstens | Brain Box, in partnership with Mastercard & Glyde | 10:30 – 11:30
Tourism Pulse
The Return of Chinese Outbound Travel – how to penetrate the world’s largest source market
Marcus Lee | Inspire Theatre, Powered by FNB PayPal | 10:30 – 11:15
Tourism Pulse
Welcome and Opening
Carol Weaving, Alderman James Vos | Spotlight Theatre | 10:30 – 10:40
Sustainable Tourism
SESSION 4. CLOSING AFRICA’S CONNECTIVITY AND MOBILITY INFRASTRUCTURE GAP
Global Stage | 10:35 – 11:25 | Investment
The Responsible Tourism Movement has been going for two decades – what have we learnt.
Harold Goodwin | Spotlight Theatre | 10:40 – 11:10
Sustainable Tourism
Positive Impact Tourism
Emilie Hagedoorn, Nwabisa Mjoli, Kim Weber, Harold Goodwin, Michael Lutzeyer
Spotlight Theatre | 11:10 – 12:00
Sustainable Tourism
Forging a Pan-African Tourism Private Sector Alliance for Sustainable Accelerated Growth & Development
Susan Ongalo, Nompumelelo Mabuza, Ola Wright, Glenton de Kock
Future Theatre | 11:20 – 11:55
Technology
Investment And Business Opportunities Presentation – Round 7
Global Stage | 11:30 – 11:45
Investment
WTM Africa China Tourism Forum
Marcus Lee, Keitumetse Setlang, Damasi Mfugale, Xusheng Wang, Nan Dan
Inspire Theatre, Powered by FNB PayPal | 11:30 – 12:15
Tourism Pulse
Session 5: Green Tourism Investments
Global Stage | 11:45 – 12:45
Investment
Elevating Hospitality Excellence: The Exclusive Hospitality Concepts Discussion
Francine Zana | Brain Box, in partnership with Mastercard & Glyde | 12:00 – 13:00
Tourism Pulse
Responsible Tourism: What is the future of certification?
Lisa Scriven, Harold Goodwin, Julie Cheetham, Emilie Hagedoorn, Tom Fels, Ruth Crichton
Spotlight Theatre | 12:00 – 12:40
Sustainable Tourism
Sustainability and Social Cohesion
Mandisa Magwaxaza, Dr Andrea Ferry | Future Theatre | 12:00 – 12:20
Sustainable Tourism
Beyond Voyeurism. Crafting authentic community tourism experiences
Delphino Machikicho | Future Theatre | 12:30 – 13:15
Sustainable Tourism
Inclusion Begins at Home: DEI Strategies to Create More Welcoming Tourism Businesses in Africa
Amine Gabbouj | Inspire Theatre, Powered by FNB PayPal | 12:30 – 13:15
Inclusivity
The Cape Town Experience of Responsible Tourism
Harold Goodwin, Dr. Theuns Vivian | Spotlight Theatre | 12:40 – 13:10
Sustainable Tourism
Investment And Business Opportunities Presentation – Round 8
Global Stage | 12:45 – 13:00
Investment
Responsible Tourism at the V & A Waterfront
Harold Goodwin | Spotlight Theatre | 13:10 – 13:50
Sustainable Tourism
AI in Hospitality: Transforming Guest Experiences and Operations
José Soares, Louise Hibbert, Michael Cowen, Amy Branford | Future Theatre | 13:30 – 14:15
Technology
Fostering Inclusion: Strategies for Creating an LGBTQ+ Welcoming Organization
Michael Gladwin | Brain Box, in partnership with Mastercard & Glyde | 13:30 – 14:30
Inclusivity
What’s Next in Hotel Tech: From Wired to WOW
Samantha Williams | Inspire Theatre, Powered by FNB PayPal | 13:30 – 14:15
Technology
Kerala Village Life Experiences
Harold Goodwin | Spotlight Theatre | 13:50 – 14:00
Sustainable Tourism
Session 6: Hospitality Sector Investment Outlook
Global Stage | 14:00 – 14:55
Investment
Transparent Reporting
Harold Goodwin, Julie Cheetham | Spotlight Theatre | 14:00 – 14:20
Sustainable Tourism
Nature Positive Tourism
Harold Goodwin, Wilfred Chivell, Miha Logar, Michel Girardin, Isabelle Tomkins
Spotlight Theatre | 14:20 – 15:00
Sustainable Tourism
Payments trends, solutions , new way of business – B2B
Mbali Mngomezulu, Paulina Klotzbucher | Future Theatre | 14:30 – 15:15
Technology
Sustainable Seychelles: Nurturing Paradise – A Discussion on Eco-Conscious Tourism
Bernadette Willemin | Inspire Theatre, Powered by FNB PayPal | 14:30 – 15:15
Sustainable Tourism
Empowering Youth in Conservation Tourism: Moulding the Custodians of Nature’s Future
Leah Mulenga | Brain Box, in partnership with Mastercard & Glyde | 15:00 – 16:00
Inclusivity
Investment And Business Opportunities Presentation – Round 9
Global Stage | 15:00 – 15:15
Investment
Marketing Responsible Tourism
Harold Goodwin, Tinyiko Mageza | Spotlight Theatre | 15:00 – 15:30
Sustainable Tourism
Session 7: Technology and Innovation
Global Stage | 15:15 – 16:15
Investment
Cape Town’s Muslim Tourism: Mapping Future Growth Together
Hafsa Gaher, Carel Stadler, Fayrouz Holliday-October
Inspire Theatre, Powered by FNB PayPal | 15:30 – 16:15
Inclusivity
Hospitality Heroes: Stories of Women Shaping The Future Of Hospitality
Lee-Anne Singer, Kim Weber, Leonie Andereya, Shannon Smuts, Jocelyn Myers-Adams
Future Theatre | 15:30 – 16:15
Tourism Pulse
Mejdi Travel – Dual Narative Tours
Harold Goodwin, Aziz Abu Sarah | Spotlight Theatre | 15:30 – 15:45
Sustainable Tourism
Launch of the ICRT Southern Africa Network
Harold Goodwin, Julie Cheetham, Bangu Masisi, Glynn O’Leary, Ruth Crichton, Emmie Hagedorn
Spotlight Theatre | 15:45 – 16:00
Sustainable Tourism
WTM Africa Responsible Tourism Awards Ceremony
Mandisa Magwaxaza | Spotlight Theatre | 16:00 – 17:00
Sustainable Tourism
Investment And Business Opportunities Presentation – Round 10
Global Stage | 16:15 – 16:30
Investment
Navigating Excellence in Tourism, Hospitality, Retail, and Corporate
Shireen Onia, Michelle Page
Brain Box, in partnership with Mastercard & Glyde | 16:15 – 16:45
Tourism Pulse
Closing Remarks And Vote Of Thanks
Global Stage | 16:30 – 16:40
Investment
BUSINESS EXCHANGE SESSION B2B & B2G Meetings
Global Stage | 16:45 – 17:45
Investment
Festivals at WTM Africa
Across the Show Floor | 17:00 – 19:00
Networking
WTM Africa Responsible Tourism Awards Celebration
Spotlight Theatre | 17:00 – 17:30
Sustainable Tourism
Gala Dinner
Global Stage | 19:00 – 23:00
Investment
PROJECT SITE VISITS
Global Stage | 08:30 – 14:00
Investment
WTM AFRICA EXHIBITION VISIT
Global Stage | 10:00 – 18:00
Investment
Can any long-haul destination really be Net-Zero? The challenges and innovations of sustainable long-distance travel
Linden Birns, Dr. Theuns Vivian, David King, Farai Chireshe, Captain Paul Wilson
Spotlight Theatre | 10:30 – 11:15
Tourism Pulse
Connecting the dots: from local impact to global markets
Lisa Scriven | Brain Box, in partnership with Mastercard & Glyde | 10:30 – 11:30
Sustainable Tourism
Why Tourism Matters: the key factors to help us harness the sector’s growth potential
Tshifhiwa Tshivhengwa | Inspire Theatre, Powered by FNB PayPal | 10:30 – 11:15
Business Travel
Cultivating Connections: The Art of Building Successful Business Relationships in the Global Landscape
Glenton de Kock | Inspire Theatre, Powered by FNB PayPal | 11:30 – 12:15
Business Travel
One year down the line. What changes has the Adventure Tourism Self-Regulation brought?
Andre du Toit, Julia Louw, Natalia Rosa, David Frost
Spotlight Theatre | 11:30 – 12:15
Tourism Pulse
Technology for Responsible Tourism
Harold Goodwin, Julie Cheetham, Jarrod Lyons, Ruth Crichton, Emma Muller, Alexis Cronin, Michael Boyce
Future Theatre | 11:30 – 12:15
Sustainable Tourism
Bridging The Digital Divide
Phakamile Hlazo | Brain Box, in partnership with Mastercard & Glyde | 12:00 – 13:00
Tourism Pulse
Restoring Confidence in Tourism with Tech-Driven Safety
Andre du Toit, Natalia Rosa, David Frost | Future Theatre | 12:30 – 13:15
Technology
The Power of Meetings: Data to Strategy
Glenton de Kock | Inspire Theatre, Powered by FNB PayPal | 12:30 – 13:15
Business Travel
Is this the Africa you think you know? The 2024 ATW Trends Report Unveiled
Michael Gladwin, Lindiwe Sangweni, Glenton de Kock, Christy Tawii
Spotlight Theatre | 13:30 – 14:15 | Tourism Pulse
Navigating the Corporate Horizon: Unveiling the Economic Impact of MICE and Business Travel
Nick Nagle | Inspire Theatre, Powered by FNB PayPal | 13:30 – 14:15
Business Travel
Responsible Tourism Drop-in Surgery Brain Box
Harold Goodwin | Brain Box, in partnership with Mastercard & Glyde | 13:30 – 15:00 Sustainable Tourism
The Vital Role of Online Payments that will Fuel the Future of Travel and Tourism
Tahir Emrah Tuzun | Future Theatre | 13:30 – 14:15
Technology
Global Trends of Wellness and How To Harness Them
Dr Kathleen Green, Gisèle Wertheim Aymés | Future Theatre | 14:30 – 15:30
Tourism Pulse
Mental Wellness is the Next Big MICE Trend
Nick Nagle, Tshifhiwa Tshivhengwa, Glenton de Kock
Inspire Theatre, Powered by FNB PayPal | 14:30 – 15:15
Business Travel
Uncovering the hidden gems of guest experience in 2024
Annie Galvin, Marie Elefteriou, Seán Hough | Spotlight Theatre | 14:30 – 15:15
Technology
Building Bridges: Successful Partnerships in African Tourism
Jillian Blackbeard | Brain Box, in partnership with Mastercard & Glyde | 15:15 – 16:00
Tourism Pulse
Welcome to the Host City of Cape Town
Cape Town, the Host City of Africa Travel Week, is Africa’s leading festivals and events destination. The city ranks among the world’s top destinations to visit and has all the attributes that appeal to people looking for a great city in which to live, work, study, play and invest.
Accommodation during your Stay
If you’re joining WTM Africa, we have arranged discounted accommodation rates at conveniently located hotels.
Please take note of the reference numbers provided below when booking.
1. Southern Sun The Cullinan – 4648806
2. Southern Sun Waterfront – 4648807
3. Garden Court Victoria Junction – 4648808
4. Stay Easy City Bowl – 4648809
5. Southern Sun Cape Sun – 4648820
Contact Information: [email protected]
*Limited Spaces
Reference – WTM 2024
Contact Information: [email protected]
Reference – WTM 2024
Contact Information: [email protected]
CTICC (Cape Town International Convention Centre) Convention Square,
1 Lower Long St, Cape Town, 8001, South Africa
Wed 10 April: 10:00 – 18:00
Thu 11 April: 10:00 – 19:00
Fri 12 April: 10:00 – 16:00
Cape Town, The Gauteng Tourism Authority (GTA) the official destination marketing agency for the Gauteng
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