#TravelWeek2025 Webinar: Unlocking the Power of AI and Social Media in Travel Marketing

Simekahle Mthethwa1 July , 2025

South Africa’s travel and tourism industry is gearing up for an exciting digital leap with the upcoming #TravelWeek2025 Webinar 9 July 2025. Following the success of last year’s event, which attracted over 500 industry professionals, this year’s webinar promises to be bigger and bolder. It will be packed with actionable insights. It’s designed to help travel businesses harness the power of Artificial Intelligence (AI) and social media to boost bookings. This initiative also aims to help grow their digital footprint.

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Why #TravelWeek2025 Matters

Sho’t Left #TravelWeek2025 runs from 8 to 14 September 2025. This campaign encourages South Africans to explore their own country with unbeatable travel deals. This webinar is a crucial preparatory step for tourism partners. It offers guidance on how to maximize visibility and engagement during this key promotional period and beyond.

What to Expect from the Webinar

The 90-minute online session will feature expert panelists from South African Tourism and the travel industry, including:

Mashoto Mokgethi, SA Hub Head, South African Tourism
Melanie Leloup, Trade Relations Manager, South African Tourism
Vongani Sambo, Regional Insights Specialist, South African Tourism
Natalia Rosa, Tourism & Travel Industry Communications and Marketing Expert

Together, they will unpack the latest trends and tools in digital marketing, focusing on:

The transformative impact of Artificial Intelligence on tourism marketing strategies.
How to maximise reach and engagement on popular social media platforms.
Cutting-edge domestic consumer insights to tailor offers effectively.
Updates on partner platforms to streamline campaign participation.

The Role of AI in Travel Marketing

Artificial Intelligence is rapidly reshaping how travel businesses connect with consumers. From personalised recommendations to chatbots providing instant customer service, AI tools enable smarter, faster, and more customised marketing. The webinar will explore practical ways to integrate AI into digital campaigns. This will help tourism operators stand out in a competitive market.

Social media remains a powerhouse for travel marketing. Platforms like Instagram, Facebook, TikTok, and Twitter offer dynamic ways to showcase destinations. They also help share authentic experiences and engage directly with travellers. The webinar will provide tips on content creation, influencer partnerships, and paid advertising. This will maximise impact during #TravelWeek2025 and year-round.

Aligning with Sho’t Left Travel Week

Sho’t Left Travel Week is South Africa’s premier domestic tourism campaign, running from 8 to 14 September 2025. It offers South Africans access to discounted travel deals of up to 50%, encouraging them to explore the country’s diverse attractions. The webinar will guide partners on how to leverage these deals digitally. This ensures their offers reach the widest possible audience.

Why You Should Attend

This webinar is a must for travel and tourism businesses looking to:

Boost bookings during Sho’t Left Travel Week and beyond.
Grow their digital presence with the latest marketing tools.
Understand consumer behaviour in the domestic market.
Network and collaborate with industry experts and peers.

How to Join

The webinar will take place online on 9 July 2025, from 10:00 AM to 11:30 AM. Registration details and the webinar link will be shared soon. Travel and tourism partners are encouraged to sign up early to secure their spot.

Adventure Awaits

#TravelWeek2025 is more than just a promotional period — it’s a strategic opportunity to innovate and connect with South African travellers like never before. By embracing AI and social media, tourism businesses can unlock new growth avenues. They will contribute to the vibrant recovery of the domestic travel sector.

Get ready to be inspired, informed, and equipped to make the most of Sho’t Left Travel Week and the exciting year ahead.