The Delicious International Food and Music Festival will move from its traditional September slot to 10 and 11 April 2027 at Kyalami Grand Prix Circuit in Midrand, Gauteng, organisers have confirmed. The change follows the end of the Delicious festival’s long standing sponsorship relationship with DStv and comes with the announcement of the South African Broadcasting Corporation as the official broadcast partner. The shift matters for Gauteng festival goers because one of the province’s biggest annual food and music events will no longer take place over its familiar Heritage Weekend period.
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Gauteng’s Delicious Festival is entering a new phase following the end of its long-running title sponsorship, raising questions about the future of one of the province’s biggest lifestyle events. The shift comes at a time when music tourism is rapidly growing globally, influencing how travellers choose destinations and spend money. For Gauteng, the moment is significant, as large-scale events are increasingly linked to economic activity, job creation, and tourism recovery across the province.