The Growing Popularity of E-Sports Betting in South Africa

Jessica Matabola31 July , 2025

E-sports has rapidly gained popularity in South Africa, attracting both experienced gamblers and a new generation of tech-savvy fans. As the country’s digital landscape evolves, mobile gaming, youth engagement, and the shift to online platforms are driving this growth. In this article, we will explore the factors behind this rise and what it means for South Africa’s gambling industry.

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Market Growth and Economic Impact of Competitive Gaming

South Africa’s gambling industry is booming, with total gaming revenues reaching a record ZAR 59.3 billion in the 2023-24 financial year. Sports betting, including betting on competitive gaming, made up 60.5% of this revenue. A report from Focus GN highlights the continuous growth of e-sports betting as more South Africans embrace online platforms.

The e-sports market is set to continue expanding, with an 8.7% compound annual growth rate (CAGR) projected through 2031. The increased availability of mobile internet, along with the popularity of games like League of Legends and Counter-Strike, is fueling this growth. As a result, engaging in e-sports betting has become an exciting way for fans to connect with the sport.

Key Drivers of E-Sports Betting’s Popularity

1. Mobile Access and Convenience

Mobile phones are essential for the growth of e-sports betting in South Africa. The country has over 50.8 million internet users, and mobile devices are the primary means of accessing online platforms. According to Focus GN, over 81% of South Africans engage in gaming through smartphones, making it easy for young people to bet from anywhere at any time.

With the rise of mobile-first betting platforms, the accessibility of betting on e-sports events is expanding. This trend is expected to continue as these platforms improve to cater to mobile users.

2. Youth Engagement and Digital Trends

Younger South Africans are driving the growth of betting on competitive gaming. Gen Z, in particular, is highly engaged in both gaming and betting on these events. This generation’s digital-first lifestyle means they are not only consuming gaming content but also participating in the betting process.

Brenton Chelin, Head of Brand at Sportingbet, shares:

“Younger audiences, especially Gen Z, are becoming more involved in betting on e-sports. Mobile gaming and social media are fueling this shift.”

Chelin’s insight demonstrates how mobile technology and digital media are essential in attracting South African youth to this growing market.

3. Regulatory Support for Competitive Gaming

In South Africa, e-sports is officially recognized as a “mind sport”, which provides a clear framework for its growth within the betting industry. The country’s Mind Sports South Africa (MSSA) oversees the sector, ensuring fair and regulated activities. This legal framework helps build trust with bettors and ensures that they can engage in a safe and secure betting environment.

The MSSA’s recognition of e-sports as a mind sport adds credibility to the sector, making it more appealing to bettors who prefer regulated platforms.

Expert Insights on the E-Sports Betting Trend

Brenton Chelin explains how digital transformation is reshaping the betting landscape in South Africa:

“We’re seeing a major shift from traditional casinos to online platforms, including the growing world of competitive gaming. This transition is more than just about traditional betting; it’s about integrating the expanding e-sports market into the broader gambling ecosystem.”

Chelin’s insight reveals how e-sports betting is increasingly becoming an integral part of the broader gambling industry in South Africa.

The Future of Betting on E-Sports in South Africa

The future of betting on competitive gaming looks promising in South Africa. As e-sports events attract larger audiences, betting platforms will continue to evolve. Innovations in user-friendly interfaces, live-streaming features, and enhanced mobile access will contribute to further growth.

Experts predict that e-sports betting will remain a significant contributor to South Africa’s gambling market. As platforms improve, betting on gaming events will play an even larger role in the market.

Challenges and Opportunities

While the e-sports betting market is growing, it faces challenges such as underage participation and ensuring responsible gambling. As younger people become more involved, it’s essential for operators and regulators to enforce fair and safe betting practices.

Educating players and implementing responsible gambling measures will be crucial in addressing these challenges and safeguarding vulnerable groups.

E-sports betting is rapidly growing in South Africa, fueled by a young, digitally connected audience, mobile access, and a regulated environment. As the market continues to evolve, industry stakeholders must focus on responsible gambling to ensure sustainable growth. With the right regulation and innovation, e-sports betting will remain a key segment in South Africa’s gambling market for years to come.