Johannesburg, The annual Joy of Jazz festival is back with a bang following 2-years pause induced by the Covid-19 pandemic. Regarded as the most authentic jazz festival in South Africa, the Joy of Jazz has been at the apex of international Jazz entertainment and the most prestigious arena for live musical excellence and a landmark occasion for musicians to display their performance skills.
In the past 23 years, the festival hosted the world’s exceptionally gifted jazz practitioners, from Swing and Bebop Grandmasters to the hottest of Afro-jazz and Avant-garde. It has brought the world to the Mother-Continent and serenaded thousands with authentic sounds, created global family environment and cemented the golden province of Gauteng’s standing as the Home of Jazz.
“Gauteng Tourism Authority as the official destination marketing agency for the Gauteng City Region is once again playing a key role in leveraging this international platform as the world continues to recover from the devastating impact of the pandemic,” says CEO Sthembiso Dlamini.
Gauteng apart from being the largest contributor to the country’s GDP is also the home to three sprawling metropolis of Ekurhuleni, Johannesburg, Tshwane and Sedibeng and the West Rand Regions. These spaces house over 15 million energetic and inspired populace with bustling zest and creative juices that build the Gauteng Jazz Route and many other spaces and places to discover, explore and share.
It is from these multitudes and attitudes that shared Gauteng stories making up the place brand are build and transported to the world. “At the GTA, we seek to position Gauteng as an all-round bleisure destination with the hosting of major quality business, sports-entertainment, lifestyle, and musical events at the center stage,” explains Dlamini.
With the sector recovering, the consistent hosting of quality events in our destination serve as a major ignition point for the visitor economy rebound. We strive to use these events and platform to reintroduce the destination offerings, repair the destination brand and drive increased visitation, tourism revenue and jobs in line with the GGT vision 2030.
Over 20 thousand jazz fans, enthusiasts and revelers are expected to descent on our shores from the 25th – 26th November 2022 at the Sandton Convention Center for what promise to be a thrilling and uniting ultimate African experience. Apart from the diverse Musical GP line-up, the event affords attendees an opportunity to shop on the latest fashion trends building up to the festive season. It is a #GPLifestyle experience catering for all segments and budgets while enabling the province to drive its Stay Another Day Campaign and Safety Initiatives out of hosted events.
Tickets are still available at Computicket and for the first time this year there is the Joy of Jazz Lifestyle Expo with like brands and partners showcasing their offerings and building back together.
For more information on the Gauteng Events Calendar, pre and post events tours opportunities and varied accommodation in the province visit www.gauteng.net follow us on @visitgauteng on twitter and Instagram and I love Gauteng on Facebook. #JazzyGP #VisitGauteng #GPLifestyle
Enquiries: Barba Gaoganediwe, Spokesperson Gauteng Tourism
@Barba_G74 on twitter