About Meetings Africa

Meetings Africa 2025, hosted by South African Tourism, is set to celebrate its 18th year as the leading Business Events Trade Show. This event, taking place from 27th to 28th February 2025at the Sandton Convention Centre in Johannesburg, South Africa, is dedicated to providing a market access platform for African Business Events Products. Over the course of two days, with an additional BONDay on the 26th February, Meetings Africa offers a unique opportunity for exhibitors to present their services to an audience of international and local buyers, African associations, and corporate planners.

The trade show is organized in collaboration with key global, continental, and national industry associations, and includes a specially dedicated Educational Day aimed at fostering the growth of the business events industry on the continent. Meetings Africa is not just a trade show; it’s a critical platform for facilitating face-to-face interactions with the world’s most influential buyers and playing a significant role in the economic development of Africa’s business events sector.

As the entry point to Africa, Gauteng significantly contributes to the event’s success, leveraging its world-class venues, infrastructure, and the Gauteng Convention & Events Bureau’s support services. These include bid assistance, sourcing venues and accommodations, and providing local promotional support, ensuring Meetings Africa’s position as the continent’s most formidable platform for business events growth.

Programme

Monday, 24 February 2025
08:00 - 10:00
AfSAE Annual General Meeting

Venue: Sandton Convention Centre – Boardroom 6
By Invitation Only (Closed event: AfSAE Members)

09:00 - 10:30
Event Greening Forum Annual General Meeting

Venue: Sandton Convention Centre – Boardroom 3
By Invitation Only (Closed event: EGF Members)

09:00 - 13:00
Meetings Africa BONDay Educational Sessions

Venue: Sandton Convention Centre – Plenary Level -2; Ballroom 1/2/3 – Breakaways
Open for registration to exhibitors, buyers, media, and non-exhibiting visitors

09:00 - 17:00
IMEX - MPI - MCI Future Leaders Forum

Venue: Sandton Convention Centre – Committee Room 5
By Invitation Only

10:00 - 11:30
ICCA Africa Chapter Meeting

Venue: Sandton Convention Centre – Boardroom 6/7
By Invitation Only (Closed event: ICCA members and Hosted Association Buyers)

11:00 - 17:30
ICCA Meetings Africa Association Day

Venue: Sandton Convention Centre – Bill Gallagher
By Invitation Only (Closed event: ICCA members and Hosted Association Buyers)

15:30 - 17:00
TGCSA Speed Marketing

Venue: Committee Room 4
By Invitation Only – Buyers and Media

17:00 - 19:00
ICCA Meetings Africa Association Day Cocktail Reception

Venue: Sandton Convention Centre – Bill Gallagher Foyer
By Invitation Only (Closed event: ICCA members and Hosted Association Buyers)

17:30 - 22:00
Southern Sun Meetings Africa Buyer Networking Cocktail Event

Venue: Sandeck, Sandton Sun & Towers
By invitation only – Open to all Buyers (TBA)

Tuesday, 25 February 2025
08:30 - 10:00
Trade Floor Opening

Venue: Exhibition Level -2 – Restaurant Area
Open to all attendees

09:00 - 14:00
Tourism Communicators Meeting

Venue: Sandton Convention Centre – Committee Room 4
By invitation only

10:00 - 12:00
Minister of Tourism – Walk-about

Venue: Sandton Convention Centre – Hall 1 & -2
Pre-selected exhibitors & Ministerial, Board, and EXCO Entourage

10:00 - 17:00
Exhibition Times

Venue: Sandton Convention Centre – Exhibition 1
Open to all attendees

10:00 - 17:00
Trusted Tour Operator Scheme (TTOS)

Venue: Sandton Convention Centre – Committee Room 5
Open to all attendees

11:00 - 11:30
BOMA Talks - Session 1A

Venue: BOMA 1: Collaboration for Success (Exhibition Level 1, Escalators)
Open to all attendees

11:00 - 11:30
BOMA Talks - Session 1B

Venue: BOMA 2: Winner’s Circle (Exhibition Level -2, Restaurant)
Open to all attendees

11:00 - 11:30
BOMA Talks - Session 2A

Venue: BOMA 1: Collaboration for Success (Exhibition Level 1, Escalators)
Open to all attendees

11:00 - 11:30
BOMA Talks - Session 2B

Venue: BOMA 2: Winner’s Circle (Exhibition Level -2, Restaurant)
Open to all attendees

11:00 - 14:00
Sustainability Village

Venue: Sandton Convention Centre – Level- 2
Open to all attendees

14:00 - 15:00
Global Editorial Briefing: How Trusted Tour Operators Scheme (TTOS) will contribute to the growth of South Africa’s business events sector in collaboration with Department of Home Affairs

Venue: Media Centre – Café Nala
Open to Media and other attendees

18:00 - 22:00
Meetings Africa Welcome Networking Event

Venue: TBA
Open to all invited and RSVPed attendees

Wednesday, 26 February 2025
05:30 - 08:30
Meetings Africa Fun Run

Venue: TBA
By Registration

07:30 - 08:30
SAACI Morning Memo Breakfast Cocktail

Venue: Sandton Convention Centre – Committee Room 5
By invitation only

10:00 - 11:00
Global Editorial Briefing: The importance of the G20 Summit for Africa in Partnership with DIRCO

Venue: Media Centre – Café Nala
Open to Media and other attendees

10:00 - 16:00
Exhibition Times

Venue: Sandton Convention Centre – Hall 1
Open to all attendees

10:00 - 17:00
Sustainability Village

Venue: Sandton Convention Centre – Level -2
Open to all attendees

11:00 - 11:30
BOMA Talks - Session 3A

Venue: BOMA 1: Collaboration for Success (Exhibition Level 1, Escalators)
Open to all attendees

11:00 - 11:30
BOMA Talks - Session 3B

Venue: BOMA 2: Winner’s Circle (Exhibition Level -2, Restaurant)
Open to all attendees

11:00 - 14:00
TKZN Media Briefing

Venue: Sandton Convention Centre – Committee Room 4
By invitation only

12:00 - 13:00
Meetings Africa Inspiration & Green Stand Awards

Venue: Sandton Convention Centre – Media Centre, Café Nala
Open to all attendees

13:00 - 14:00
Official Lunch

Venue: Sandton Convention Centre – Level -2
Open to all attendees

15:00 - 17:00
Meetings Africa Closing Celebration

Venue: Exhibition 1 Foyer and Maude Street
Open to all attendees

** Subject to change – please refer to the Meetings Africa website regularly to check for updates to this events programme

Small Medium and Micro Enterprises (SMMEs) Stand K19

Co-exhibitors

Ekurhuleni

City of Ekurhuleni

Contact Person: Tebogo Mangqangwana
E: [email protected]
T: 082 463 1872

City of Ekurhuleni is Africa’s Aerotropolis and home to OR Tambo International Airport boasts an array of award-winning hotels ranging from backpackers to 5 star.  A fun filled destination with family and gaming entertainment offering various live musical shows, stand-up comedy, outdoor car race events and township lifestyle. The home of OR Tambo and Chris Hani, rich in culture and heritage, eco sanctuaries like Rondebult and Leeupan wetlands are home to a myriad of feathered species.  Our major attractions are signature golf courses like Serengeti and Glendower being home to SA Golf Championship.  We are a City that offers diversity to Live, Play and Invest.

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Freedom

Freedom Park

Contact Person: Thetshelesani Tshivhase
E: [email protected]
T: 079 873 9069

A first of its kind internationally Freedom Park offers its visitors a unique and exceptional opportunity to experience and appreciate our history, to walk where our ancestors have walked and to learn from our shared heritage as brothers and sisters of the diverse nation of South Africa.

In the mind’s eye Freedom Park brings back to life ancient warriors that roamed the planes of Southern Africa – it recalls to memory the thousands of men and women bearing the yoke of slavery and of a people and a culture so nearly destroyed by genocide. Above all it showcases a nation that does not shrink from even the greatest sacrifice to achieve the extraordinary.

It is the heartbeat of all that is South African- our history, our spirituality and heritage-the hub though which to know this land of promise in all its diversity.

One of the Park’s objectives is to become a major visitor attraction capable of securing substantial numbers of visitors locally, nationally, continentally and internationally. The Park will thus add to the critical mass of internationally known attractions in Gauteng and brand Tshwane as a cultural tourist destination.

Dr Nelson Mandela called it a “people’s shrine”, while Thabo Mbeki referred to it as an “island of peace”. Since its doors opened in 2007, Freedom Park has indeed emerged as a place that captures the heart and soul of South Africa and one of the nation’s foremost heritage tourism attractions.

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Constitutional-Hill

Constitution Hill

Contact Person: Bandile Fakude
E: [email protected]
T: 072 800 3901

There is perhaps no area in Johannesburg that offers the variety of venues as those offered by Constitution Hill. Ours is a precinct premised on unusual spaces, from small former cells where bars yet remain on the windows, to large open areas with the capacity to accommodate hundreds of people.

Of course, much of the space has been refurbished, making it welcoming for every type of corporate event, from private meetings to larger conferences, as well as private events, and from small, intimate dinners to large parties that are open to the public. We also house temporary and permanent exhibitions in the Old Fort, the Women’s Jail and Number Four which are open to our visitors.

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Tshwane

City of Tshwane Tourism

Contact Person: Nonhlanhla Seoe
E: [email protected]
T: 071 351 4458

Tshwane is South Africa’s capital city: a diplomatic city, the country’s knowledge hub, and meeting place of the world. It’s a cosmopolitan city, a destination offering an array of experiences from wildlife, rich cultural heritage & history to vibrant township life, adventure, the outdoor lifestyle with all-year-round warm weather

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Sedibeng

Sedibeng District Municipality

Contact Person: Puleng Van Wyk
E: [email protected]
T: 071 681 3922

The Vaal: the alternative route; a business destination of choice; a must-visit experience out of the city.

The Vaal, located within the Sedibeng District Municipality, offers tranquil surroundings for team building activities, unique tailor-made conferencing, event packages that can accommodate small or large groups of up to 3 000 delegates, as well as leisure options along the Vaal River.

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Westrand

Mogale City

Contact Person: Mengie Hlatshwayo
E: [email protected]
T: 081 351 2928

Mogale City is a heritage and an eco-tourism destination that incorporates a variety of tourist attractions hence our tagline “Experience World Heritage, where Leisure and Adventure Awaits”.  The City also has first-class hotels with conferencing, quality restaurants it is the spectacular scenery that gives this area its country charm with the draw card of the Cradle of Humankind World Heritage Site renowned as the place where humankind originated.  

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CRadle

The Cradle of Humankind and Dinokeng Projects

Contact Person: Boitshoko Mosiane
E: [email protected]
T: 066 486 0265
Maropeng

Maropeng A'Afrika Pty Ltd

Contact Person: Karabo Mphalo
E: [email protected]
T: 078 160 2960

Maropeng is a Science ,Cultural Heritage and Edutainment facility offering an interactive and very informative tour experience on the Evolution of Mankind over the past few million years. Our most famous discoveries include, Mrs Ples, Little Foot and Homo Naledi who still echo till date. We also offer, Conferencing up to 500 Pax, 4-star Boutique Accommodation (24 Rooms), Outdoor spaces for events & teambuilding.

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Kitso

Kitso Events Management

Contact Person: Portia Maake
E: [email protected]
T: 061 439 7384

Kitso Projects and Events Management, we specialize in crafting unique and memorable Events that leave lasting impression. With years of experience in the industry, we are passionate about turning ideas into reality.

We offer a full range of services from event and conference conceptualization and planning to flawless execution, ensuring every detail aligns with your vision goals. Our expertise spans corporate, exhibitions, conferences, and social celebrations, with commitment to creativity, innovation, and social celebrations, with a commitment to creativity, innovation, and excellence. At Kitso, we believe in building strong relationship with our clients, delivering personalized solutions that make every event truly remarkable.

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All-Seasons

All Seasons Conference and Events

Contact Person: Yoland Letsatsi
E: [email protected]
T: 072 078 6916

Professional Conference Organizer (MICE)

Service Offered:

  • Free Venue Finding – Conference Management, Year-End Functions, Teambuilding, Delegate registrations and on-site management, Gala dinners,
  • Accommodation Groups & FIT’s
  • Event Management- Talent Management, MC, Guest speaker AV Equipment, Sound, Lighting, decor,
  • Event Project Management
  • Destination Management – Airport Meet & Greet, Shuttle services, VIP
  • Itinerary Compilation and Logistics Management
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Itshekeng

Itshekeng DMC

Contact Person: Dineo Rakumakoe
E: [email protected]
T: 072 035 3315

Itshekeng DMC is one of the Pretorias best developing Destination Management Company with a speciality in professional conference organizing and event management’s such as career exhibition, B2B exhibitions, job fairs, meetings and conferences

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5-Seasons

5 Senses Events Management

Contact Person: Laura Kanada
E: [email protected]
T: 072 864 4937

5 Senses Events and Travel specializes in corporate and social events, conferences, and brand activations across the SADC region. We’ve successfully managed group travel and events, delivering   seamless, impactful experiences that connect brands with their customers while ensuring excellence, attention to detail, and memorable engagements tailored to each client’s needs.

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Packages

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