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#GautengMeansBusiness | #VisitGauteng | #UnlimitedAfrica

About Travel Indaba 2025

The Gauteng Tourism Authority (GTA) is proud to showcase the dynamic and diverse offerings of Gauteng Province at the prestigious Africa’s Travel Indaba 2025. As the leading destination marketing agency for Gauteng, GTA plays a pivotal role in promoting the province’s tourism potential both locally and internationally.

At Africa’s Travel Indaba, held from 12-15 May 2025, Gauteng will take centre stage, bringing forward its signature tourism products under the theme of “Unlimited Africa.” This will highlight the province’s rich cultural heritage, world-class music and sports tourism, and vibrant bleisure (business + leisure) experiences. The GTA will use this significant platform to connect with global tourism buyers, media, and stakeholders, reinforcing Gauteng’s position as the ultimate destination for both domestic and international visitors.

Visitors to the Gauteng Pavilion (Stand L01) will experience an immersive showcase of the province’s iconic attractions, including the Cradle of Humankind—a UNESCO World Heritage site—and Constitution Hill, a cornerstone of South Africa’s political history. Moreover, Gauteng’s dynamic sports and music tourism will take centre stage, with activations that spotlight the region’s high-profile events such as the Ultra Music Festival, Soweto Derby, NBA Africa Ball League, and many more.

The GTA’s stand will also feature Small, Medium, and Micro Enterprises (SMMEs) and Co-Exhibitors, offering these local businesses a platform to network, showcase their products, and create valuable connections within the global tourism trade.

The GTA’s involvement in Africa’s Travel Indaba 2025 reflects its ongoing commitment to driving tourism growth and economic development across the province. With a keen focus on empowering SMMEs, the GTA will facilitate trade partnerships and networking opportunities that will elevate Gauteng’s tourism sector on the global stage.

Join us at Stand K01 as we collaborate with industry partners to unlock Gauteng’s potential, create sustainable tourism opportunities, and showcase the province’s vibrant, multifaceted tourism offerings.

Gauteng – Stand L01
#VisitGAUTENG-Zwakala

Africa's Travel Indaba Programme

Develop your knowledge and understanding of the travel industry across three days in the Spotlight Theatre, Inspire Theatre, Travel Tech Theatre, and Global stage. Find out more about our expert speakers or view all the session details below.

BONDay 12 May 2025

10h00 – 18h00

  • Gauteng SMMEs Educationals
  • SMME’s & Core Exhibitors Speed Marketing Sessions
  • GTA Media Conference on SMMEs and New Tourism Opportunities in Gauteng
Tuesday, 13 May 2025

Trade Show Day 1

Opening

  • Event Opening Ceremony
  • B2B Diary Sessions
  • Gauteng Stand Activations (Music, Lifestyle, Wellness and Sports Events)
  • GTA showcase and promotion of the What’s On G Digital Magazine
  • GAUTENG G20 Host City Region Itineraries and Activities Promo
  • Gauteng MEC for Finance & Economic Development stand visit and media interviews
Wednesday, 14 May 2025

Trade Show Day 2

  • B2B Diary Sessions
  • Gauteng Stand Activations, Basketball, FIFA World Cup, Gautrain support to music and sports fans

14:00 – 16:30

  • GTA in association with Neilson Sports, PRIMEDIA & GAUTRAIN – Sports & Lifestyle Tourism Events Session
Thursday, 15 May 2025

Final Day

10h00 – 17h30

Briefing & Announcements by co-exhibitors to SMME’s and invited trade

B2B Diary Session

11:00 – 13:00

GTA in association with NHC, COHWS, ConHill – Mandela World Heritage Sites Legacy Series & Story of Origin Event

GAUTENG stand activations, sponsored happy hour

SMMEs

GTA reaffirms its commitment to supporting SMMEs through the Township Economic Development initiative, designed to fundamentally transform the economic landscape while ensuring sustainable integration and coordination of resources, particularly in the housing sector.

SMMEs

Co-exhibitors

Ekuruleni

City of Ekurhuleni

Contact Person: Tebogo Mangqangwana E: [email protected]

City of Ekurhuleni is Africa’s Aerotropolis and home to OR Tambo International Airport boasts an array of award-winning hotels ranging from backpackers to 5 star. A fun filled destination with family and gaming entertainment offering var-ious live musical shows, stand-up comedy, outdoor car race events and town-ship lifestyle.

The home of OR Tambo and Chris Hani, rich in culture and herit-age, eco sanctuaries like Rondebult and Leeupan wetlands are home to a myri-ad of feathered species. Our major attractions are signature golf courses like Serengeti and Glendower being home to SA Golf Championship. We are a City that offers diversity to Live, Play and Invest.

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Freedom Park

Contact Person: Sinovuyo Dumalisile
E: [email protected]

A first of its kind internationally Freedom Park offers its visitors a unique and exceptional opportunity to experience and appreciate our history, to walk where our ancestors have walked and to learn from our shared heritage as brothers and sisters of the diverse nation of South Africa.

In the mind’s eye Freedom Park brings back to life ancient warriors that roamed the planes of Southern Africa – it recalls to memory the thousands of men and women bearing the yoke of slavery and of a people and a culture so nearly de-stroyed by genocide. Above all it showcases a nation that does not shrink from even the greatest sacrifice to achieve the extraordinary.

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Apartheid Museum

Contact Person: Vinolia Hlangwana
E: [email protected]

There is perhaps no area in Johannesburg that offers the variety of venues as those offered by Constitution Hill. Ours is a precinct premised on unusual spaces, from small former cells where bars yet remain on the windows, to large open areas with the capacity to accommodate hundreds of people.

Of course, much of the space has been refurbished, making it welcoming for every type of corporate event, from private meetings to larger conferences, as well as private events, and from small, intimate dinners to large parties that are open to the public. We also house temporary and permanent exhibitions in the Old Fort, the Women’s Jail and Number Four which are open to our visitors.

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Mogale-City

Mogale City

Contact Person: Mengie Hlatswayo
E: [email protected]

Tshwane is South Africa’s capital city: a diplomatic city, the country’s knowledge hub, and meeting place of the world.

It’s a cosmopolitan city, a destination of-fering an array of experiences from wildlife, rich cultural heritage & history to vibrant township life, adventure, the outdoor lifestyle with all-year-round warm weather.

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Sedibeng District Municipality

Contact Person: Puleng Van Wyk
E: [email protected]

The Vaal: the alternative route; a business destination of choice; a must-visit experience out of the city.

The Vaal, located within the Sedibeng District Municipality, offers tranquil surroundings for team-building activities, unique tailor-made conferencing, event packages that can accommodate small or large groups of up to 3 000 delegates, as well as leisure options along the Vaal River.

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Constitution Hill

Contact Person: Janine Muthusamy
E: [email protected]

The West Rand District Municipality (WRDM) is a Category C municipality located in the west of the Gauteng Province and consists of three local municipalities namely: Mogale, Merafong and Rand West City Local Municipalities.

We are the gateway to The Cradle of Humankind World Heritage Site, offering Stones & Bones historical tours, Culture and Crafts, Culinary Delights, Heritage, Adventure pumping activities, Wildlife experience, Accommodation & Conference, Wedding venues as well as Township experiences.

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Gautrain

Contact Person: Aleta Moloi
E: [email protected]
Maropeng-A'Afrika-Pty-Ltd

Maropeng

Contact Person: Bubi Mogoane
E: [email protected]

The Maropeng Visitor Centre is an award-winning, world-class exhibition, focusing on the development of humans and our ancestors over the past few million years.

Take a journey through time, starting with the formation of the planet and moving all the way through the evolutionary processes that culminated in the world as we know it today.

See fossils, learn about how humankind was born, view stone tools that are up to one million years old, and much more. This self-guided, interactive tour allows you to take all the time you need to ponder humanity’s fascinating origin story.

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Gauteng Showcase at
Africa Travel Indaba

Gauteng Tourism Authority (GTA) is set to make a significant impact at the 2025 Africa Travel Indaba (ATI) with a dynamic showcase emphasizing the province’s key offerings and unique tourism experiences. The 2025 theme for the event, Unlimited Africa, highlights the diverse and vibrant travel products Africa has to offer, and Gauteng is positioning itself as a hub for music, sports, and heritage tourism.

Unlimited Sports & Music Tourism

Gauteng will focus on its potential as a prime destination for sports and music tourism, with emphasis on experiences tied to world-class sporting events like the Soweto Derby, NBA Africa Ball League, and Ultra Music Festival, among others. These events will not only attract visitors but also establish Gauteng as a significant player in these industries.

Gauteng SMME Empowerment

As part of its broader tourism development strategy, GTA will highlight the role of Small, Medium, and Micro Enterprises (SMMEs). The participation of 38 SMMEs at ATI will allow for direct engagement with international buyers, enabling these local businesses to showcase their tourism products and services. These SMMEs have been prepared through a development program, including speed marketing sessions, business growth seminars, and facilitated matchmaking with global stakeholders.

Immersive Exhibition Experience

The Gauteng Pavilion at ATI will provide an immersive experience, showcasing the province’s iconic sporting, music, and cultural offerings through interactive installations. Visitors will engage with a digital scroll, learn about key events, and experience virtual showcases of the Mandela Legacy World Heritage Sites and other iconic landmarks, including Constitution Hill, Soweto Township, and the Cradle of Humankind.

G20 Host City Promotion

As the official host of the G20 World Leaders Summit, Gauteng will leverage its role in this prestigious event to highlight the province's capacity for hosting major global events. Special attention will be given to tourism offerings tailored for the G20, including customized itineraries for delegates and their guests, promoting Gauteng's rich cultural and heritage sites.

Digital and Media Strategy

GTA’s digital campaign will play a significant role at ATI 2025, using the Visit Gauteng app and the What’s On G platform to increase awareness and engagement. Content will focus on promoting the province’s sports and music tourism, SMME participation, and the unique travel experiences available in Gauteng. Social media and digital amplifications will enhance visibility and interaction with a global audience.

Gauteng’s Collaborative Approach

GTA is calling on local and international partners to co-create and collaborate, offering various opportunities for visibility and engagement through stand activations, sponsored networking sessions, and exclusive speaking opportunities. These collaborations aim to establish Gauteng as a central player in the African tourism landscape.

Gauteng – Stand L01
#VisitGAUTENG-Zwakala

Deals and Packages

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Sedibeng
Tshwane
West Rand
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