INTERNSHIP PROGRAMME:
- Multimedia Visual Content Creator Inclusive of Photography & Videography Services
- Reference Number: VCC/2026
- Stipend: R 6000.00 – R7 000.00
- Temporary Contract: 24-Months
The Gauteng Tourism Authority (GTA) seeks to appoint a creative Multimedia Visual Content Creator intern to drive the visual storytelling and marketing strategy. The role involves assisting with shooting, editing, and producing high-quality photography and videography assets to capture destination highlights, corporate initiatives, and major events, ultimately converting raw visual media into engaging promotional content across digital platforms.
PURPOSE
To support Gauteng Tourism Authority (GTA) and Visit Gauteng in developing, producing, managing, and amplifying high-quality visual and multimedia content that promotes Gauteng as a leading tourism, business, lifestyle, and events destination through compelling destination storytelling and digital engagement.
KEY PERFORMANCE AREAS
Key Responsibilities
Photography, Videography and Content Production
- Plan, capture, edit, and produce professional photography and videography content showcasing Gauteng’s tourism offerings, attractions, events, experiences, people, and destinations.
- Develop short-form and long-form video content for digital, social media, website, marketing campaigns, destination promotion, and stakeholder engagement.
- Edit and package multimedia content according to brand and campaign requirements.
- Produce visual content that strengthens and enhances the Visit Gauteng destination brand identity and visual profile.
Multimedia Content Creation and Storytelling
- Create compelling multimedia stories that showcase Gauteng’s diverse tourism experiences, cultural heritage, innovation, lifestyle, and investment opportunities.
- Develop destination-focused visual narratives that support tourism promotion campaigns and strategic marketing initiatives.
- Generate engaging content tailored for various digital platforms and audience segments.
Digital Content Bank and Library Development
- Assist in the creation, organisation, maintenance, and management of a centralised GTA and Visit Gauteng digital content bank.
- Develop and maintain a comprehensive photo and video library, ensuring proper cataloguing, tagging, metadata management, and accessibility of assets.
- Support the archiving and preservation of visual content for future campaigns, media relations, partnerships, and stakeholder use.
Social Media and Digital Content Management
- Create, curate, schedule, and optimise digital and social media content across GTA and Visit Gauteng platforms.
- Develop platform-specific content for Facebook, Instagram, TikTok, X, LinkedIn, YouTube, and emerging digital channels.
- Monitor content performance and contribute ideas to improve audience engagement, reach, and destination visibility.
Event, Campaign and Project Support
- Provide photography, videography, livestreaming, and multimedia support for GTA and Visit Gauteng events, activations, campaigns, exhibitions, media engagements, and stakeholder programmes.
- Capture real-time content and deliver timely post-event content packages for media, marketing, and digital platforms.
- Support campaign teams with visual assets that enhance destination promotion activities.
Destination Branding and Visual Identity
- Contribute to building and maintaining a consistent and recognisable Gauteng destination visual profile.
- Ensure all visual content aligns with Visit Gauteng brand guidelines, marketing objectives, and destination positioning.
- Support the development of creative concepts that elevate Gauteng’s reputation as a world-class destination.
Strategic Partnerships and Content Leveraging
- Support the identification and cultivation of digital content partnerships with tourism stakeholders, influencers, content creators, media organisations, and destination partners.
- Assist in securing opportunities to leverage partner-generated content for broader destination visibility and campaign impact.
- Facilitate content-sharing initiatives that maximise exposure for Gauteng tourism experiences and events.
Stakeholder and Industry Engagement
- Collaborate with tourism stakeholders, municipalities, attractions, event organisers, and industry partners to source and develop destination content.
- Assist in developing content that highlights tourism products and experiences across Gauteng’s regions.
Expected Outcomes
- Increased availability of high-quality destination photography and video assets.
- A well-managed GTA and Visit Gauteng digital content bank and multimedia library.
- Enhanced destination storytelling and brand visibility across digital platforms.
- Improved support for tourism campaigns, events, and stakeholder initiatives.
- Growth in digital engagement and audience reach.
- Strengthened Gauteng destination brand positioning through consistent visual storytelling.
- Increased opportunities for content partnerships and leveraged media exposure.
MINIMUM REQUIREMENTS
- Diploma/National Diploma or Degree or relevant qualification in Multimedia Production, Digital Media or Visual Communication.
- Proficient in photography and videography techniques, including lighting, audio/video editing, graphic design (multimedia content creation) for visually appealing narratives.
- Basic experience in photography, videography, video editing, multimedia content creation, and digital storytelling.
- Demonstrable knowledge of camera operations, lighting techniques, audio recording, and post-production processes.
- An interest in online marketing, digital media, and social media, and the ability to provide photography and photo editing for social media and/or websites
- Ability to work a flexible schedule including weekends, and holidays
- Have a special liking and enthusiasm to graphic design, social media, and digital marketing.
- knowledge of social media (preferably an avid user) and digital design and digital copywriting.
- Strong computer skills – including Mac applications and MS Office suite
- Strong understanding of social media content creation, content planning, digital marketing trends, and platform-specific content requirements.
APPLICATIONS
Please forward a detailed, updated CV accompanied by a cover letter. Certified copies of all qualifications, dated not older than three months, must accompany the detailed CV. The GTA advocates for equal opportunities. Previously disadvantaged individuals and people with disabilities are encouraged to apply. Suitable applicants must email their applications to Nosipho Masango via email: [email protected] no later than 18 September 2026 at 16h00.
NOTE: Candidates not contacted within 30 days after the closing date must consider their applications unsuccessful.