GTA seeks to appoint a strong leader with proven business acumen and leadership experience to the position of Chief Executive Officer (CEO) on a 3-year, fixed-term contract of employment. As CEO, you will be expected to effectively develop and promote GTA’s strategic goals to create and promote a world-class and strategically marketed tourist destination; contribute towards tourism sector industry development; facilitate industry coordination and cooperative governance; foster a responsible and sustainable tourism industry and implement progressive compliance and corporate governance practices.
Key Performance Areas
The CEO will be responsible for overseeing the planning, development and execution of GTA’s destination marketing and management strategies and overall management and leadership of GTA. The CEO’s primary responsibilities are to:
- Promote and market Gauteng as a tourist destination through successful marketing using market research, product marketing, data analytics, business intelligence, communications, advertising and public relations.
- Build and promote a sustained and attractive image of GTA and the Gauteng Province through the development of strategies for domestic tourism that results in Gauteng being perceived as a vibrant and profitable part of the provincial tourism industry and positioning Gauteng’s brand amongst the leading tourism destination brands globally.
- Lead the adoption of AI and technology to improve GTA processes, tourism data management and data-driven decision-making across the tourism value chain.
- Drive integration and collaboration between tourism supply, demand and industry stakeholders in support of GGT 2030, the Gauteng Tourism Sector Strategy, the National Tourism Sector Strategy and related strategic priorities.
- Deliver the plans (short-, medium-, and long-term) to achieve the strategic objectives.
- Identify key risks and implement mitigation interventions.
- Ensure sound corporate governance and compliance principles
- Develop strategies to ensure that GTA’s financial sustainability, effective financial management and adequate funding.
- Attract, develop and retain talent while supporting senior management and strengthening GTA’s culture, values and leadership.
- Position GTA as a key partner in driving economic growth and job creation through tourism infrastructure development and skills training.
Minimum Requirements
This executive position requires a highly skilled individual with a post graduate degree, preferably a Master’s degree, in Business Leadership, Tourism, or a related field. Applicants must have at least 10 years’ strategic management experience (of which at least 6 years at senior management level and at least 4 years at executive or, preferably, chief executive officer level).
Qualifications will be considered in combination with experience in the areas of tourism development, business leadership, destination-marketing, financial management, good corporate governance and positioning businesses within local and international markets. Applicants should demonstrate sound experience in strategic management and leadership within an organisation in the tourism and/or economic and development sector.
Proven business skills in areas such as negotiation, marketing, people and talent management, business administration and governance, strategic planning and leadership, marketing, public relations engagement as well as an in-depth understanding of the applicable public sector legislative framework are required.
Directions to Applications
Applicants must forward their detailed, updated CV’s accompanied by a cover letter highlighting relevant experience, and qualifications to Mr Baliwinile Kwankwa at [email protected] by 11 September 2026.
GTA advocates for equal opportunities. Previously disadvantaged individuals and people with disabilities are encouraged to apply. Kindly note that full background checks and psychometric tests will be conducted on successful candidates.
NOTE: Candidates not contacted within 30 days after the closing date must consider their applications unsuccessful.
