TUT Short Learning Programme – Digital Marketing

Kholofelo Modise31 July , 2025

In a world where more South African businesses are moving online, digital marketing skills are no longer a luxury—they’re a necessity. Whether you’re a student, recent graduate, job seeker, small business owner, or public sector professional, gaining practical digital marketing knowledge can open doors to exciting career opportunities or boost your existing role.

Tshwane University of Technology (TUT) is offering a comprehensive Digital Marketing Short Learning Programme from 22 July to 23 September 2025—and it’s designed just for people like you. This guide covers everything you need to know about the programme: from costs and course content to who should apply and how to register.

What Is the TUT Digital Marketing Short Learning Programme?

This Short Learning Programme (SLP) is a non-degree course offered by TUT’s Continuing Education Unit. It’s designed to give you practical digital marketing skills in a short amount of time—without the need to commit to full-time study.

You’ll learn through virtual (online) delivery, meaning you can study from anywhere in South Africa while still receiving high-quality instruction backed by one of the country’s leading universities of technology.

Who Should Consider This Course?

This programme is ideal for:

Marketing professionals looking to update their digital skills
Social media specialists who want to upskill
Brand managers aiming to create stronger digital campaigns
IT professionals who work with marketing teams
Small business owners trying to grow their brands online
Entrepreneurs with limited marketing budgets
Graduates and job seekers aiming to add marketable skills to their CVs

Pro Tip: If you’ve ever been responsible for marketing or branding—whether at work, in your business, or on social media—this course is for you.

Entry Requirements and Eligibility

To qualify for this course, you should have:

At least a Matric certificate (Grade 12) or an equivalent qualification
Basic computer literacy
Some knowledge of sales, marketing, or consumer behaviour
Experience in either the private or public sector is a plus, but not essential

This makes the course perfect for young professionals and career changers looking to add in-demand skills quickly.

Course Topics: What You’ll Learn

The TUT Digital Marketing SLP is designed to equip you with skills that are relevant in today’s digital economy. The topics covered include:

The Anatomy of High-Performing Email Marketing
Digital Marketing Analytics and Insights
Understanding Digital Landscapes & the Modern Consumer
Developing Digital Brand and Marketing Strategies
Optimising Social Media Marketing
Designing High-Performing Websites
Mobile Marketing, Optimisation & Analytics
Content Strategy and Marketing for the New Age
Search Engine Marketing and Optimisation (SEO & SEM)

Each module includes hands-on strategies you can apply to real-world campaigns.

Learning Outcomes: What You’ll Be Able to Do

After completing this programme, you’ll be able to:

Use data analytics to identify growth opportunities
Develop and implement digital content strategies
Run effective email, SEO, and social media campaigns
Create persuasive, user-focused content
Improve your brand’s search engine visibility
Build and measure marketing strategies using real tools

Real-World Scenario: Imagine you’re running a small online business selling handmade jewellery. After completing this course, you’ll know how to create ads, analyse traffic, grow your Instagram page, and increase conversions without hiring an agency.

Delivery Mode and Duration

Mode: 100% Virtual (Online)
Duration: 2 months (22 July – 23 September 2025)
Time Commitment: Flexible—ideal for working professionals

Course Cost and What It Includes

Fee: R7 500.00
This includes your registration, online access, study materials, and a TUT certificate upon successful completion.

Tip: Check if your employer offers a skills development or training allowance that could cover this fee.

How to Register and Who to Contact

To register or make enquiries:

Call: 012 382 4087
Email: [email protected]

Be sure to register early, as spaces are limited, and demand for digital skills training is high.

Why Digital Marketing Skills Matter in South Africa

According to Statista, South Africa had over 43 million internet users in 2024. This presents a huge opportunity for businesses—and individuals—who know how to reach audiences online. Digital marketers are in high demand across:

Public sector organisations
Startups
NGOs and community initiatives
Corporate marketing teams
Freelance and contract work

Adding digital marketing to your skillset can increase your employability and help future-proof your career.

Frequently Asked Questions (FAQs)

Is this a full qualification?

No, it’s a Short Learning Programme—perfect for quick upskilling or adding a professional certification to your CV.

Is the certificate recognised?

Yes, the certificate is issued by Tshwane University of Technology, a public institution governed by the Department of Higher Education and Training.

Can I study while working?

Absolutely. The course is designed for working professionals, with flexible virtual delivery.

Also check: University of Mpumalanga Opens 2026 Applications

Build a Smarter Career with TUT

Whether you want to get promoted, switch careers, or grow your business, digital marketing skills can set you apart. TUT’s Short Learning Programme in Digital Marketing gives you practical, market-relevant knowledge from a trusted South African university—all at an accessible cost.

Act now: The next course runs from 22 July to 23 September 2025—don’t miss your chance to level up.

Ready to apply or ask a question?
Contact TUT’s Continuing Education Unit at [email protected] or call 012 382 4087 today.