TUT Short Learning Programme – Digital Marketing
In a world where more South African businesses are moving online, digital marketing skills are no longer a luxury—they’re a necessity. Whether you’re a student, recent graduate, job seeker, small business owner, or public sector professional, gaining practical digital marketing knowledge can open doors to exciting career opportunities or boost your existing role.
Tshwane University of Technology (TUT) is offering a comprehensive Digital Marketing Short Learning Programme from 22 July to 23 September 2025—and it’s designed just for people like you. This guide covers everything you need to know about the programme: from costs and course content to who should apply and how to register.
What Is the TUT Digital Marketing Short Learning Programme?
This Short Learning Programme (SLP) is a non-degree course offered by TUT’s Continuing Education Unit. It’s designed to give you practical digital marketing skills in a short amount of time—without the need to commit to full-time study.
You’ll learn through virtual (online) delivery, meaning you can study from anywhere in South Africa while still receiving high-quality instruction backed by one of the country’s leading universities of technology.
Who Should Consider This Course?
This programme is ideal for:
- Marketing professionals looking to update their digital skills
- Social media specialists who want to upskill
- Brand managers aiming to create stronger digital campaigns
- IT professionals who work with marketing teams
- Small business owners trying to grow their brands online
- Entrepreneurs with limited marketing budgets
- Graduates and job seekers aiming to add marketable skills to their CVs
Pro Tip: If you’ve ever been responsible for marketing or branding—whether at work, in your business, or on social media—this course is for you.
Entry Requirements and Eligibility
To qualify for this course, you should have:
- At least a Matric certificate (Grade 12) or an equivalent qualification
- Basic computer literacy
- Some knowledge of sales, marketing, or consumer behaviour
- Experience in either the private or public sector is a plus, but not essential
This makes the course perfect for young professionals and career changers looking to add in-demand skills quickly.
Course Topics: What You’ll Learn
The TUT Digital Marketing SLP is designed to equip you with skills that are relevant in today’s digital economy. The topics covered include:
- The Anatomy of High-Performing Email Marketing
- Digital Marketing Analytics and Insights
- Understanding Digital Landscapes & the Modern Consumer
- Developing Digital Brand and Marketing Strategies
- Optimising Social Media Marketing
- Designing High-Performing Websites
- Mobile Marketing, Optimisation & Analytics
- Content Strategy and Marketing for the New Age
- Search Engine Marketing and Optimisation (SEO & SEM)
Each module includes hands-on strategies you can apply to real-world campaigns.
Learning Outcomes: What You’ll Be Able to Do
After completing this programme, you’ll be able to:
- Use data analytics to identify growth opportunities
- Develop and implement digital content strategies
- Run effective email, SEO, and social media campaigns
- Create persuasive, user-focused content
- Improve your brand’s search engine visibility
- Build and measure marketing strategies using real tools
Real-World Scenario: Imagine you’re running a small online business selling handmade jewellery. After completing this course, you’ll know how to create ads, analyse traffic, grow your Instagram page, and increase conversions without hiring an agency.
Delivery Mode and Duration
- Mode: 100% Virtual (Online)
- Duration: 2 months (22 July – 23 September 2025)
- Time Commitment: Flexible—ideal for working professionals
Course Cost and What It Includes
- Fee: R7 500.00
- This includes your registration, online access, study materials, and a TUT certificate upon successful completion.
Tip: Check if your employer offers a skills development or training allowance that could cover this fee.
How to Register and Who to Contact
To register or make enquiries:
Call: 012 382 4087
Email: [email protected]
Be sure to register early, as spaces are limited, and demand for digital skills training is high.
Why Digital Marketing Skills Matter in South Africa
According to Statista, South Africa had over 43 million internet users in 2024. This presents a huge opportunity for businesses—and individuals—who know how to reach audiences online. Digital marketers are in high demand across:
- Public sector organisations
- Startups
- NGOs and community initiatives
- Corporate marketing teams
- Freelance and contract work
Adding digital marketing to your skillset can increase your employability and help future-proof your career.
Frequently Asked Questions (FAQs)
Is this a full qualification?
No, it’s a Short Learning Programme—perfect for quick upskilling or adding a professional certification to your CV.
Is the certificate recognised?
Yes, the certificate is issued by Tshwane University of Technology, a public institution governed by the Department of Higher Education and Training.
Can I study while working?
Absolutely. The course is designed for working professionals, with flexible virtual delivery.
Also check: University of Mpumalanga Opens 2026 Applications
Build a Smarter Career with TUT
Whether you want to get promoted, switch careers, or grow your business, digital marketing skills can set you apart. TUT’s Short Learning Programme in Digital Marketing gives you practical, market-relevant knowledge from a trusted South African university—all at an accessible cost.
Act now: The next course runs from 22 July to 23 September 2025—don’t miss your chance to level up.
Ready to apply or ask a question?
Contact TUT’s Continuing Education Unit at [email protected] or call 012 382 4087 today.
Read more: Bursary Interview Questions and How to Answer Them
