Are you a South African student, recent graduate, or working professional looking to boost your marketing skills or shift careers into the digital space? With social media becoming a critical part of every brand’s communication strategy, the WITS DigitalCampus Social Media Marketing Short Course offers a practical, recognised pathway to mastering this fast-growing field.
This article will guide you through everything you need to know about the June 2025 intake, including what the course covers, who it’s for, how to apply, and what it costs. Whether you’re a corporate employee, freelancer, or job seeker wanting to stand out-this course could be your next big step.
Course Overview: What the WITS Social Media Marketing Course Offers
This 9-week online short course from WITS DigitalCampus aims to build strong, hands-on skills in social media marketing. It’s designed for those who want to:
- Learn how to manage and grow a brand on platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter).
- Understand the power of influencer marketing and how it shapes consumer decisions.
- Design content strategies that drive engagement, increase reach, and support lead generation.
Course Format:
- Start Date: 1 September 2025
- Application Deadline: 18 August 2025
- Mode of Delivery: 100% online (asynchronous)
- Time Commitment: 5–7 hours per week over 9 weeks
- Assessment: Final exam in Week 9
- Certificate: Certificate of Competence
Course Modules and Skills
The course provides a structured learning path covering all the key areas of social media marketing.
Key Topics Include
- Introduction to social media marketing
Understand the evolution, platforms, and user behaviours in South Africa and globally. - Content creation for various platforms
Learn how to design, write, and schedule posts tailored to specific audiences and channels. - Managing online communities
Best practices for responding to followers, handling complaints, and building trust. - Social media advertising
Explore paid strategies across Meta, LinkedIn, and TikTok, including targeting and analytics. - Influencer marketing strategy
Discover how to work with micro and macro influencers, including setting up campaigns that convert. - Brand identity and messaging
Build consistent, engaging messaging that supports long-term brand recognition. - Data analytics and optimisation
Use platform-specific tools like Meta Business Suite, LinkedIn Insights, and Google Analytics.
By the End of the Course, You’ll Be Able To:
- Build and execute multi-platform campaigns
- Create lead-generating ad content
- Optimise channels using real-time data
- Craft brand messaging that resonates
- Use influencer marketing to drive sales
Who Should Apply: Ideal Candidates for This Course
This course is ideal for anyone looking to build a career in digital marketing or improve their current role’s performance.
Suitable for:
- Corporate marketing and brand managers
- Entrepreneurs building online presence
- Freelancers in marketing, writing, or content creation
- Government communication officers
- Youth looking to enter the job market with relevant skills
No prior digital marketing experience is required, making it an excellent upskilling opportunity for a wide range of professionals.
Cost and Payment Details
The total course fee is R16,790.00 (VAT included).
Payment Guidelines:
- Full payment is required at least 5 working days before course starts.
- No payment = No registration confirmation.
- Accepted payment methods: EFT, direct deposit, or credit card at WITS Enterprise (no cash).
- Proof of payment must be sent for confirmation.
Tip: If your employer is sponsoring you, ask about internal bursary options or study leave support.
How to Apply: Step-by-Step Process
Application Checklist
- Apply before 18 August 2025
- Complete the registration form fully, including:
- Your full name and ID number
- Course title: Social Media Marketing (WITS DigitalCampus)
- Submit a certified copy of your ID
- Make payment and send proof
- Await confirmation and course access details via email
Visit WITS DigitalCampus for the latest registration form and updates.
Refunds, Cancellations, and Terms You Should Know
Before enrolling, make sure you understand the terms and conditions:
- Cancellations less than 10 working days before start = full fee payable
- Cancellations more than 10 days before = 50% cancellation fee
- No refunds after course begins
- Non-attendance does not reduce liability
- Results, certificates, or access may be withheld for unpaid fees
Pro Tip: If unsure about timing or payments, contact the course coordinator early:
Sibongile Msimanga – Short Course Coordinator
Read more: How to Start a Small Business During Your Gap Year in 2025
Why Choose a Short Course at WITS?
WITS University is one of South Africa’s most respected academic institutions, and the DigitalCampus platform ensures accessibility and convenience without compromising on quality.
- Recognised by employers
- Industry-relevant curriculum
- Flexible learning for busy adults
- Backed by the University of the Witwatersrand and Wits Enterprise
Also check: WITS Gamification for Practitioners Course
Whether you’re looking to switch careers, start freelancing, or elevate your brand’s social presence, the WITS Social Media Marketing Course (September 2025 intake) is a solid investment. With structured, expert-led content and the flexibility of online learning, this course offers real-world value for South African professionals.
Don’t miss out: Apply by 18 August 2025 to secure your place and take the next step in your digital career.
Need Help or Want to Learn More?
Visit www.wits.ac.za or contact the Wits Enterprise team directly for assistance with registration, payments, or course content.
Disclaimer: Course details and dates are subject to change. Always check the official WITS DigitalCampus website for the most current information.
