Proudly South African has launched a new online store designed to boost local businesses and promote South African-made products. Supported by the Department of Trade, Industry and Competition (DTIC), this platform aims to help small, medium, and micro enterprises (SMMEs) expand their reach and grow the local economy.
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Introducing Shop Proudly SA and Market Access Platform
The launch includes two key e-commerce platforms:
- Shop Proudly SA: A business-to-consumer (B2C) online store where customers can browse and buy a wide variety of local products, including food, clothing, beauty items, and homeware.
- Market Access Platform (MAP): A business-to-business (B2B) portal that connects large corporations and procurement officers with verified South African suppliers.
Both platforms were launched on July 1, 2025, and already feature over 1,700 locally made products across various sectors. These platforms are designed to simplify access to local goods, helping consumers and businesses meet localisation targets and supporting job creation.
Why the New Online Store Matters
The Proudly SA online store addresses challenges faced by local entrepreneurs, such as limited market access and competition from cheap imports. By centralising South African products in one place, the platform increases visibility for SMMEs and builds consumer trust.
DTIC Minister Parks Tau highlighted that the platforms will help local manufacturers reclaim market share lost to imports, while Proudly SA CEO Eustace Mashimbye emphasized their role in reducing small business failure rates by offering a trusted national platform.
How to List Your Business on Shop Proudly SA
To list your business on the Proudly SA online store, you must be a Proudly SA member. Membership requires a vetting process to ensure your products meet local content, quality, and ethical standards. Benefits of membership include:
- Use of the Proudly SA logo
- Access to events, expos, workshops, and conferences
- Eligibility to list your business on the online store
If you’re not yet a member, you can apply through the Proudly SA website. Once approved, you can register your business to be listed on the platform, gaining exposure to a wider market of consumers and procurement officers.
Steps to Register Your Business
- Become a Proudly SA member: Complete the application and vetting process.
- Register on the online store: After membership approval, submit your business details on the Shop Proudly SA website.
- Upload product information: Provide clear descriptions, images, and pricing for your products.
- Start selling: Once listed, your products become accessible to consumers and businesses nationwide.
Benefits of Joining the Proudly SA Online Store
Listing your business on Shop Proudly SA offers several advantages:
- Increased visibility to a national audience
- Access to both consumer and corporate buyers
- Support from a trusted brand promoting local economic growth
- Opportunities to participate in Proudly SA events and initiatives
- Contribution to job creation and economic resilience in South Africa
Empowering Local Businesses Through E-commerce
The launch of the Proudly SA online store marks a significant step in supporting South African entrepreneurs. By offering a centralised, trusted platform, Proudly SA and the DTIC are helping local businesses overcome market barriers and thrive in the digital economy.
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If you are a local business owner, becoming a Proudly SA member and listing your products on Shop Proudly SA can open new doors for growth and success. Embrace this opportunity to showcase your products, connect with buyers, and contribute to South Africa’s economic development.
