WORLD TRAVEL MARKET AFRICA 2026
13 – 15 April 2026 | CTICC, Cape Town
“Your Gateway to Global Journeys”
What is WTM Africa?
WTM Africa is one of Africa’s leading B2B travel trade exhibitions, held annually in Cape Town – connecting inbound and outbound travel markets across the continent and beyond.
Global B2B Platform
The premier exhibition for inbound and outbound African travel & tourism – connecting world-class buyers with exhibitors.
Emerging & Traditional Markets
Hosted buyers sourced from emerging and traditional source markets across Africa and the wider world.
The Gauteng Tourism Authority (GTA) is proud to represent Gauteng, South Africa’s most visited province at WTM Africa 2026. Our delegation brings together regional partners, SMMEs, and iconic attractions under one roof to showcase the full breadth of Gauteng’s tourism offering to global buyers.
Visit us at Stand Hall 3 – G15 to explore partnership opportunities, premium travel packages, and Gauteng’s world-class MICE and events calendar.
Cape Town International Convention Centre (CTICC)
1 Lower Long Street, Cape Town, 8001
The CTICC is located in the heart of Cape Town’s foreshore, minutes from the V&A Waterfront and the Cape Town CBD.
Our Partners & Co-Exhibitors
GTA SMME SUPPORT
GTA continues to provide subsidised co-exhibitor spaces enabling SMMEs to access world-class B2B trade platforms — fostering an inclusive and growing Gauteng tourism industry.
Gautrain
Flagship provincial mobility asset. Connects key Gauteng destinations — OR Tambo, Sandton, Rosebank, Pretoria. A seamless gateway experience for international visitors
City of Ekurhuleni
Metropolitan municipality and destination marketing partner. Ekurhuleni is home to OR Tambo International Airport and a growing MICE and industrial tourism offering.
Constitution Hill
Iconic human rights heritage site in Braamfontein, Johannesburg. Former prison that held Nelson Mandela and Mahatma Gandhi. World-class heritage tourism attraction.
Jozi My Jozi
Authentic Johannesburg urban and township tourism brand showcasing the real spirit of Joburg — culture, energy, community and creativity.
SMME Profiles
3 Pillars Travel & Tours
Region: West Rand
Tel: 072 858 3536
Email: [email protected]
Town: Randfontein
JudyGab Consulting
Region: Ekurhuleni
Tel: 073 705 3487
Email: [email protected]
Town: Boksburg
MKG Travel and Tourism
Region: Sedibeng
Tel: 083 284 9094
Email: [email protected]
Town: Sebokeng
Discover Gauteng
“Your Gateway to Global Journeys”
Air Connectivity Advantage
Gauteng operates as a multi-airport aviation ecosystem – not dependent on a single hub. This resilience drives sustained tourism growth across business, leisure and events markets.
O.R. Tambo International Airport
- Africa’s busiest airport
- Connects Gauteng to global and regional markets
- Business travel, events & leisure tourism
Lanseria International Airport
- Fast-growing commercial airport
- Closest gateway to the Cradle of Humankind
- Heritage, nature & adventure tourism
Additional Infrastructure
- Rand Airport: Charter & corporate aviation
- Grand Central Airport: Aviation training & air events
- Wonderboom National Airport: Regional connectivity
Vibrant Nightlife
When the sun sets, Gauteng comes alive. From rooftop bars with sweeping city views to underground jazz dens and high-energy nightclubs, the province offers one of Africa’s most dynamic after-dark scenes.
Rooftop Experiences
Soak in the city skyline from the chic rooftop bars of Gauteng
Craft Cocktail Lounges
Indulge in expertly crafted cocktails at the trendy lounges of Gauteng
Lively Nightclubs
Dance the night away at the vibrant nightclubs that define Gauteng’s nightlife.
Live Music Venues
Discover emerging and renowned musicians at the live music venues in Gauteng.
Gauteng Eats
Gauteng’s food scene is a reflection of its people, diverse, vibrant, and utterly delicious. From smoky shisanyama braais in the townships to fine dining in Sandton, the province caters to every palate.
Traditional South African Braai / Shisanyama
South African Shisanyama, where diverse cultures come together over grilled meats and lively conversation.
Vibrant Indian Curries & Spice Flavours
Explore flavours of varied cuisines that reflect South Africa’s rich spices and vibrant communities
Wining and Dining Experiences
World-class restaurants, hidden neighbourhood gems, and wine lists to rival any global city.
Artisanal Craft Beers
Discover Gauteng’s thriving craft beer scene, where local brewers infuse unique flavors and styles, celebrating the province’s entrepreneurial spirit.
Sports Premium Destination
Home to world-class fairways and the global stage of LIV Golf — Joburg Open. Gauteng offers premier sports tourism experiences for international visitors, from elite golf to world-class stadiums.
LIV Golf Legacy
Gauteng’s successful hosting of LIV Golf cements its status as a world-class events destination.
Championship Courses
Glendower, Randpark & Blair Atholl — iconic championship layouts just minutes from Sandton.
Golf Tourism Packages
Tailored golf-and-stay itineraries combining luxury lodges, safari add-ons & course access.
Premium Experiences
Pro-am events, caddying with local pros, and exclusive clubhouse access for VIP visitors.
Market-Ready Packages
Fully packaged, bookable, and priced products ready for WTM trade buyers
Seasonal Domestic Tourism Campaigns
With long-haul travel at risk of cancellations due to global uncertainty, Gauteng is doubling down on converting domestic South Africans into Gauteng visitors, positioning the province as the ultimate short-break destination.
WINTER CAMPAIGN
June – August
SCHOOL HOLIDAY FOCUS
Targeting families & school-aged children during the June/July school holidays, positioning Gauteng as the ultimate local holiday destination with educational and adventure experiences.
SPRING TO SUMMER CAMPAIGN
September – December
LIFESTYLE EVENTS ANCHOR
Ride the energy of major lifestyle events to activate domestic travel, pairing iconic festivals with curated Gauteng experiences for short-break visitors.
LIFESTYLE EVENT PARTNERS
SEP · JHB
Standard Bank Joy of Jazz
Partner event to anchor domestic travel packages.
OCT · JHB
Delicious Festival
Partner event to anchor domestic travel packages.
📍 Liliesleaf Farm
📍 Freedom Park
📍 Cradle of Humankind
📍 Cullinan Diamond Mine
📍 Dinokeng Game Reserve
📍 + More Partners
WTM Africa Conference Programme
WTM Africa 2026 brings together leading voices in travel and tourism across three days of conferences, workshops, and networking. Develop your knowledge across the Spotlight Theatre, Inspire Theatre, Travel Tech Theatre, and Global Stage.
Monday, 13 April 2026
| Time | Session | Stage |
|---|---|---|
| 09:00 – 10:00 | WTM Africa Official Opening & Ribbon Cutting |
Global Stage |
| 10:15 – 11:00 | Conservation & Tourism in the Wildlife Economy |
Inspire Stage |
| 11:00 – 11:45 | Community & Tourism: Impact of the New White Paper |
Inspire Stage |
| 11:45 – 12:45 | Green Claims: Anti-Greenwashing Certification |
Inspire Stage |
| 13:30 – 14:15 | AI-Ready Tourism: How to be Found & Booked First |
Brain Box |
| 13:30 – 14:15 | Too Real? The Truth About Immersive Local Experiences |
Inspire Stage |
| 13:30 – 13:50 | Film & Tourism: Exploring
Inextricable Linkages |
Inspire Stage |
| 14:30 – 16:00 | WiT Next Gen Leaders Roundtable (Under 35s) |
Innovation City |
| 16:30 – 17:00 | ATW Media Awards: Celebrating African Storytelling |
Brain Box |
| 18:30 – 21:30 | Official Networking Event
(Hosted by Southern Sun) |
The President Hotel |
Tuesday, 14 April 2026
| Time | Session | Stage / Venue |
| 09:00 – 16:00 | Africa Tourism Investment Conference | Global Stage |
| 10:00 – 11:30 | Responsible Tourism: Practical Implementation | Inspire Stage |
| 11:00 – 12:30 | Travel Tech: The New Booking Frontier | Future Stage |
| 12:00 – 13:00 | Hospitality Real Estate Market Dynamics | Global Stage |
| 14:00 – 15:30 | Over-Tourism: Mitigation & Sustainability | Global Stage |
| 15:00 – 16:30 | SEO & Marketing in the Age of AI | Brain Box |
| 17:00 – 18:00 | Visit Stellenbosch: Wine Tasting & Documentary | Show Floor |
Wednesday, 15 April 2026
| Time | Session | Stage / Venue |
| 09:30 – 11:00 | EQUAL Africa: LGBTQ+ Travel Strategy | Global Stage |
| 10:30 – 12:00 | NextGen Ready: Closing the Tourism Skills Gap | Future Stage |
| 11:30 – 13:00 | Responsible Tourism Awards Ceremony | Inspire Stage |
| 13:00 – 14:30 | SETE: Sports & Events Tourism Exchange | Global Stage |
| 14:00 – 15:30 | IBTM Africa: Future of the MICE Industry | Brain Box |
| 15:30 – 16:00 | WTM Africa 2026 Official Closing | Global Stage |
Media
Connect with Us
Ready to explore what Gauteng has to offer?
Schedule a meeting with our team at Stand Hall 3 – G15, or send us an enquiry and we will be in touch.
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Cape Town International Convention Centre (CTICC)
1 Lower Long Street, Cape Town, 8001
Event Dates: 13 – 15 April 2026
Show Floor Hours: 09:00 – 17:00 daily
The CTICC is located in the heart of Cape Town’s foreshore, minutes from the V&A Waterfront and the Cape Town CBD.