Emerging Tech Startups in Gauteng Focused on Gambling and Trading

Jessica Matabola29 July , 2025

Emerging tech startups are transforming South Africa’s gambling and trading sectors. Gauteng, the country’s economic hub, plays a vital role in this innovation. While many leading companies are based in Cape Town, Gauteng’s large population, strong infrastructure, and financial centres make it a key market for these fast-growing startups.

ALSO READ: How to Keep Your Gambling and Trading Activities Secure Online

Why Emerging Tech Startups Focus on Gambling and Trading

Gambling and trading rely on fast, data-driven decisions. More than 90% of South Africans use mobile devices to access the internet, making mobile-friendly platforms essential. According to the ICASA Annual Report 2023/24, mobile internet penetration continues to grow, creating strong demand for secure, user-friendly gambling and trading platforms.

Notable Emerging Tech Startups Influencing Gauteng

Although headquartered mainly in Cape Town, these startups impact Gauteng’s market significantly.

1. BetTech Gaming (Cape Town-Based)

BetTech Gaming offers cloud-native sports betting software designed for the African market. Their platform supports real-time odds, personalised betting, and fraud detection. Many Gauteng operators use BetTech’s software to run retail and online betting services.

2. Altify (formerly Revix)

Altify was formed from a merger including South Africa’s Revix. It provides ETF-style crypto investment bundles, simplifying access to alternative assets for Gauteng traders with AI-driven portfolio management.

3. FiveWest (Cape Town-Based)

FiveWest bridges traditional finance and blockchain. They offer crypto-backed treasury solutions and trading automation for digital assets and forex. Serving clients nationwide, including Gauteng’s financial sector, FiveWest focuses on secure, compliant trading services.

Gauteng’s Support for Emerging Tech Startups

Gauteng’s strong infrastructure and financial centres attract startups. Incubators like the Tshimologong Digital Innovation Precinct and the Gauteng Innovation Hub provide funding and mentorship to early-stage tech companies.

Technologies Powering Startups

These startups use

Artificial Intelligence (AI): For predictive analytics and fraud detection.
Blockchain: To secure and verify transactions.
Big Data: To understand market trends and user behaviour.
Cloud Computing: For scalable and flexible platform access.

Regulatory Environment

Gambling is regulated under the National Gambling Board, while trading platforms must comply with the Financial Sector Conduct Authority (FSCA). Many startups adopt RegTech solutions to automate compliance and increase trust.

Emerging Trends

Gamification: Making platforms more engaging.
Decentralised Finance (DeFi): Creating peer-to-peer financial options.
Responsible Tech: Encouraging safe gambling and investing habits.

Emerging tech startups are shaping South Africa’s gambling and trading industries. Gauteng’s infrastructure and large market make it a crucial hub, even as many startups operate from Cape Town. As mobile internet use rises, these companies will transform how South Africans bet and invest.