Meet Dineo Rakumakoe, Founder of Itshekeng DMC – Ga-Rankuwa’s MICE Industry Powerhouse

Dineo Rakumakoe is one of South Africa’s most inspiring figures in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. As the Founder and Managing Director of Itshekeng DMC, she has built a company known for delivering unforgettable events that combine world-class standards with authentic South African culture.

Her career is driven by excellence, innovation, and a passion for uplifting communities. Today, Itshekeng DMC stands as a respected brand in Gauteng, trusted by corporate clients, government departments, and international partners alike.

From Ga-Rankuwa to Global Impact

A Certified Event Management Practitioner with an SAQA-registered professional designation, Dineo Rakumakoe has years of experience in event planning and destination management. She blends attention to detail with creative ideas, producing events that leave a lasting impression from small executive retreats to major international conferences.

Her approach is simple yet powerful: listen to clients, design unique experiences, and execute them flawlessly. This formula has helped her create events that not only meet expectations but exceed them.

Career Highlights and Experience

Rakumakoe’s work spans a range of high-profile projects:

• Career Expo (2023–2024) – Led the planning and execution of a major youth-focused career expo, connecting students with industry leaders, offering workshops, and creating networking opportunities.
• National Science Week (2017–2018) – Coordinated science awareness events in Fafung and Madidi, attracting more than 500 participants.
• Taiwan Trade Centre (2016) – Organised trade missions and networking events, helping South African businesses connect with Taiwanese partners.
• American Embassy, Pretoria (2015) – Produced market insights and coordinated trade initiatives for the Foreign Agricultural Service.

These roles have strengthened her expertise in stakeholder engagement, event logistics, and international business relations.

Building the Itshekeng DMC Brand

Under Rakumakoe’s leadership, Itshekeng DMC aims to be South Africa’s leading destination management company. Its mission is clear:

• Deliver unmatched service quality.
• Offer experiences rooted in South African culture.
• Build long-term partnerships with clients.

The company’s services cover the full MICE spectrum, including:

• Event Planning & Coordination – Managing every stage from concept to completion.
• Incentive Travel – Rewarding teams with customised travel experiences.
• Conference & Exhibition Management – Handling venues, logistics, and speaker arrangements.
• On-Site Support – Ensuring smooth event operations.
• Cultural Add-Ons – Showcasing local heritage through tours and entertainment.

Values That Drive Success

Rakumakoe has instilled five core values in her company:

• Excellence – Always aiming for the best results.
• Innovation – Using creative solutions to meet client needs.
• Integrity – Being transparent and professional.
• Cultural Pride – Celebrating South Africa’s heritage.
• Client-Centricity – Keeping the client’s goals at the centre of every event.

Putting Ga-Rankuwa on the MICE Map

Through Itshekeng DMC, Dineo Rakumakoe has positioned Ga-Rankuwa as a hub for professional, high-quality events. Her work proves that a local business can compete internationally while supporting community growth.

As South Africa’s MICE industry expands, leaders like Rakumakoe are showing how innovation, cultural authenticity, and dedication can shape the future of business tourism.

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