The Proudly South African Local Wine Expo is a three-day celebration of the country’s finest wines, taking place at the iconic Prison Break Market in Glenferness, Johannesburg, from Friday 24 to Sunday 26 July 2026. Bringing together around 30 South African wine brands, the Local Wine Expo pairs curated local cuisine with live entertainment and culture for a warm, festive winter experience.
What to expect from the Local Wine Expo
Over three days, the Local Wine Expo invites visitors to explore an impressive selection of roughly 30 proudly South African wine brands. From established estates to exciting newcomers, there is plenty to discover, taste and enjoy. Thoughtfully curated local cuisine pairings complement the wines beautifully, while live entertainment and cultural elements bring the whole experience to life.
Best of all, registration for the Local Wine Expo is free, making it an accessible and welcoming event for wine enthusiasts and casual visitors alike. Whether you are a seasoned connoisseur or simply enjoy a good glass in good company, the relaxed, sociable atmosphere makes it easy to spend a memorable few hours sampling the best of local wine.
A celebration of local wine in Johannesburg
The Prison Break Market in Glenferness is a characterful and popular Johannesburg venue, perfectly suited to hosting an event as lively and sociable as the Local Wine Expo. With its distinctive setting and vibrant market atmosphere, it provides an ideal backdrop for a weekend dedicated to celebrating South African wine, food and culture.
With sessions across Friday evening and Saturday and Sunday afternoons, there is plenty of flexibility to choose a time that suits you. The event’s emphasis on local produce and talent means every visit supports South African winemakers and food producers, adding a feel-good dimension to a thoroughly enjoyable outing.
Given the free registration and the appeal of a wine-focused weekend in a great setting, the Local Wine Expo is expected to be popular. Registering in advance is recommended to secure your spot and plan your visit around the sessions that suit you best.
Why visit the Local Wine Expo
The the expo offers an unbeatable combination of great wine, delicious food and vibrant entertainment, all with free registration. It is the perfect way to discover new favourite South African wines while enjoying a relaxed weekend outing with friends.
Gather your fellow wine lovers, register your spot and raise a glass to local excellence. The Proudly South African the event promises a delicious celebration at Prison Break Market this July.
Booking details
Dates: 24–26 July 2026 (Friday from 17:00, Saturday and Sunday from 12:00).
Venue: Prison Break Market, 10 MacMillan Rd, Glenferness AH, Johannesburg.
Price: Free registration.
Booking: Register for the this celebration online here.
Discover more food and wine events in Gauteng and make the the festival part of your July plans.
A weekend for wine lovers
What makes this event stand out is its focus on celebrating proudly South African producers in a relaxed, welcoming setting. Rather than a formal tasting, it feels like a festive weekend gathering where discovery is encouraged and good company is guaranteed. With free registration, curated food pairings and a vibrant market atmosphere, it is easy to spend an afternoon exploring new labels and enjoying live entertainment. Whether you attend on Friday evening or over the weekend, you will leave with new favourite wines and happy memories of a great Johannesburg outing.
