A Comprehensive Study of the Tourism Sector in Gauteng to Unveil its Potential.

Tourism Sector in Gauteng

The Gauteng City-Region Observatory (GCRO), in collaboration with the Gauteng Department of Economic Development, is embarking on a groundbreaking initiative to conduct an overview study of the tourism sector in Gauteng. This initiative, part of the Inclusive Economies Research Programme, aims to enhance our understanding of the city-region’s economy, laying the foundation for effective policies and strategies to foster inclusive economic growth and development.

Background to the GCRO

Established in 2008 through a partnership between the Gauteng Provincial Government, the University of Johannesburg, the University of the Witwatersrand, and the South Africa Local Government Association, GCRO plays a pivotal role in building the knowledge base necessary for informed decision-making. Through data collection, policy analysis, applied research, and academic publications, GCRO contributes to the development of strategies that position Gauteng as a competitive, integrated, sustainable, and inclusive city region.

Overview of the Tourism Sector in Gauteng

Gauteng, often considered a hub for business, is seeking to redefine its strategy for the tourism sector in Gauteng. In the wake of the COVID-19 pandemic, the provincial government developed actions for the tourism sector, paving the way for provincial industrial policy momentum. This initiative aligns with the broader vision of creating a knowledge base that supports economic planning and execution practices.

Scope of Work

The GCRO invites experienced researchers or institutions to submit proposals for an overview study of the tourism sector in Gauteng. The selected service provider will be tasked with producing a report between 15,000 to 25,000 words, which will be compiled in an edited collection for publication by the GCRO. The report should address key aspects, including the current state of the sector, challenges and opportunities, contribution to the economy and social well-being, analysis of policies and regulations, and strategic recommendations.

Key Objectives of the Overview Study

1. Provide an Overview of the Tourism Sector

Conduct a thorough analysis of the current state of the tourism sector in Gauteng, encompassing market analysis, employment, skills profile, and the technological landscape.

2. Identify Challenges and Opportunities

Highlight key challenges and opportunities within the tourism sector, offering insights that can inform strategic decision-making.

3. Assess Economic and Social Contribution

Evaluate the tourism sector’s contribution to the province’s economy and social well-being, emphasising its interconnectedness with other sectors.

4. Analyse Policies and Frameworks

Scrutinise existing policies, regulations, and frameworks affecting the tourism sector, identifying areas for enhancement.

5. Make Recommendations

Propose policy enhancements and strategic interventions, with a focus on spatial implications, providing a roadmap for future development.

Methodology and Timeframes

The selected service provider will conduct interviews with key informants, facilitated by the GCRO, to supplement quantitative data. The timeline for the project spans from February to May 2024, with key milestones including the submission of proposals by January 31, 2024, and the final version of the report due on May 10, 2024.

Budget and Submission Guidelines

The budget for this project is capped at R 80,000, and interested parties are required to submit proposals detailing their interpretation of the brief, methodology, and relevant experience by January 31, 2024. Proposals should be submitted online via the provided link.

Read more: Gauteng Explores Ways to Increase Airlift Capacity to Boost Tourism and Investments.


The tourism sector in Gauteng overview study represents a crucial step in fostering inclusive economic growth and development. By contributing valuable insights and recommendations, this initiative will play a pivotal role in shaping strategies that propel Gauteng’s tourism sector to new heights. Researchers and institutions with the requisite expertise are encouraged to seize this opportunity to contribute to the transformation of Gauteng’s tourism landscape.

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