Sizzle into the heart of Johannesburg’s creative scene at Out The Oven: Merch Pop Up JHB, the ultimate Milk + Cookies Festival warm-up, exploding today, January 7, 2026, from 18:00 to 01:00 at Neighbarhood in Braamfontein.
This high-energy pop-up channels the iconic M+C aesthetic with exclusive limited-edition drops, curated streetwear, festival merch, and designer collabs that scream fresh style and cultural swagger.
Perfect for tastemakers, collectors, and vibe curators, it’s your pre-game playground packed with brand-new releases, creator meet-ups, and that electric Joburg community buzz ahead of the main Milk + Cookies extravaganza.
Explosive Talent Roster
Catch live sets from BILAL DA DJ, spinning amapiano heat that gets the crowd moving non-stop. FRANADILLA and JADE T bring soulful vocals and rising-star energy, while DON DELICIOUS and LOCHIVE drop exclusive tracks and behind-the-scenes festival hype.
These aren’t just performances—they’re immersive moments blending music, merch reveals, and networking with South Africa’s freshest creatives, fueling the Milk + Cookies movement.
Merch and Culture Highlights
Score one-of-a-kind pieces from Socioculture and festival partners, including limited Milk + Cookies tees, hoodies, accessories, and surprise collabs hot off the press.
Beyond shopping, dive into interactive pop-up zones with styling sessions, photo ops, and giveaways that capture Joburg’s street-style dominance.
It’s a cultural feast where fashion meets music, setting the tone for Music Week’s month-long takeover from Cape Town to Jozi
Event Vibe and Logistics
Expect a packed night of seamless transitions between DJ sets, merch hunts, and casual hangs in Neighbarhood’s trendy confines, all under the Milk + Cookies banner of elevated hospitality.
As part of the broader festival lineup—running through January 13 with main stages at Nasrec Expo Centre—this free-entry gem is your low-key entry to high-impact connections.
Grab tickets via Howler now, pull up early to beat the queues, and step out styled for the week ahead.
