My Beauty Expo 2026 brings Africa’s premier business-to-business beauty trade event to the Johannesburg Expo Centre, Nasrec, from 26 to 28 June 2026. Bringing together exhibitors, buyers and industry professionals across cosmetics, wellness, fashion and technology, My Beauty Expo 2026 is the ultimate platform for showcasing brands, launching products and building valuable trade connections in Gauteng.
Hosted over three full days, My Beauty Expo 2026 connects all spheres of beauty under one roof. More than 300 African and international exhibitors will present the latest products, services and innovations, while a dedicated B2B matchmaking programme gives visitors direct access to distributors, wholesalers, retailers and buyers from across the continent and beyond.
Beyond the trade floor, the expo is packed with experiential features designed to entertain and inspire. Visitors can look forward to a glamorous Fashion Show, the high-energy Battle of the Barbers competition, a Make-Up Competition, a Car Show and a Golf Challenge, all set against the backdrop of one of South Africa’s largest exhibition venues.
Education sits at the heart of the event. The MBE Symposium offers masterclasses, workshops and technical seminars led by global experts, while innovation zones such as the AI and VR Smart Beauty Pavilion and the Fragrance Zone showcase where the industry is heading next.
Whether you are a salon owner, distributor, beauty professional or simply passionate about the industry, My Beauty Expo 2026 promises something for everyone. It is more than a three-day event; it is a strategic gathering designed to maximise visibility, expand trade opportunities and position Africa as a global leader in beauty and wellness.
Date: Friday 26 to Sunday 28 June 2026
Venue: Johannesburg Expo Centre, Nasrec, Johannesburg, Gauteng
Tickets: Daily tickets and weekend passes available
Don’t miss out on My Beauty Expo 2026. Register online, secure your pass and be part of Africa’s gateway to global beauty connections.
For more things to see and do in the province, explore our full Gauteng events calendar and start planning your visit today.
Now in its latest edition, My Beauty Expo 2026 continues to grow as a meeting point for the entire beauty value chain. From independent salon owners and emerging entrepreneurs to established global brands and medical and wellness practitioners, the event draws a diverse, multi-dimensional audience. This rich mix is exactly what makes the trade floor so valuable, opening doors to partnerships, distribution deals and fresh ideas that last well beyond the three days in Johannesburg.
Why attend My Beauty Expo 2026?
Few trade events capture the scope of the beauty industry quite like this one. My Beauty Expo 2026 blends commerce, creativity and education, so every visit delivers both inspiration and tangible business value. It is a chance to meet the brands, buyers and innovators shaping beauty and wellness right now, all in one place over a single weekend.
The setting adds to the appeal. The Johannesburg Expo Centre is one of the continent’s largest venues, giving exhibitors the space to create immersive stands and giving visitors room to explore at their own pace. Between meetings you can take in a fashion show, watch a barber battle, or discover the latest smart beauty technology.
What to expect on the day
Doors open across all three days, giving you plenty of time to explore everything on offer. Arrive early to make the most of the exhibitor stands, innovation zones and live competitions before the headline features begin. Comfortable shoes, business cards and a fully charged phone for capturing contacts and content are all worth packing.
Tickets and booking for My Beauty Expo 2026
Daily tickets and weekend passes are available online, with special rates for group and corporate bookings. Register and book through the official My Beauty Expo website. All attendees must register in advance and present a valid ID at the venue. With a programme this comprehensive and a venue this iconic, booking ahead is the best way to secure your spot at My Beauty Expo 2026.
My Beauty Expo 2026 is supported by leading industry partners and sponsors, ensuring a programme that reflects the very best of the beauty, wellness and grooming sectors. From emerging local entrepreneurs to established international names, the expo creates a meeting point where ideas, products and partnerships come to life. Add it to your calendar and join thousands of professionals and beauty lovers in Johannesburg this June.
