Gauteng is positioning itself as Africa’s primary entry point for global travellers at World Travel Market Africa 2026 (WTM Africa) , with a strategy centred on air access, mobility, and high-value tourism. The approach, led by the Gauteng Tourism Authority, places the province at the centre of international travel flows into South Africa and the broader continent. For Gauteng residents and businesses, this matters as it directly influences tourism growth, infrastructure investment, and job creation. The strategy signals a shift towards attracting premium travellers while strengthening Gauteng’s global competitiveness.