Tammy Taylor SA Founders Peet and Melany Viljoen Reportedly Settle in America

Peet and Melany Viljoen, the South African couple formerly operating the Tammy Taylor Nails SA franchise, are under mounting legal and public scrutiny following a series of court rulings. Additionally, a $100 million lawsuit filed in the United States adds to their woes. While social media activity suggests the Viljoens may be spending time abroad, there is no confirmed evidence that they have officially relocated to the United States.

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Origins of the Franchise in South Africa

The Tammy Taylor brand was founded in 1981 by Tammy Taylor in the United States. It became a well-known name in professional nail products. In 2013, Melany Viljoen introduced the brand to South Africa, operating under Tammy Taylor Nails SA. She rapidly expanded its franchise footprint. With her public persona boosted by appearances on South African reality television, Melany positioned herself as a central figure in the brand’s local success.

However, questions soon emerged about the legitimacy of the franchise agreements. There were also concerns regarding the legal use of the Tammy Taylor name within South Africa.

U.S. Lawsuit and Trademark Dispute

In 2024, Tammy Taylor Inc. in the U.S. filed a $100 million lawsuit against the Viljoens in the U.S. District Court for the Southern District of California. The lawsuit accuses the couple of unlawfully using the Tammy Taylor trademark. They allegedly did this after their licensing agreements expired between 2021 and 2022. The American company alleges that the Viljoens continued to operate under the Tammy Taylor name. They sold unauthorized franchises and marketed counterfeit nail products.

The U.S. lawsuit also includes allegations of fraud, harassment, and misrepresentation. It claims that the Viljoens damaged the Tammy Taylor brand’s global reputation.

South African Legal Rulings

South African courts have also taken a strong stance against the Viljoens’ business practices. In April 2024, the North Gauteng High Court ordered the couple and their company, Tammy Taylor Global Franchising, to:

• Immediately cease using the Tammy Taylor name in South Africa.
• Remove all references to the brand from salons, websites, and marketing materials within 30 days.
• Stop representing themselves as authorized sellers or franchisors of Tammy Taylor Nails.

The judgment followed a consumer case brought by Lebohang Hlathuka, who was promised a Tammy Taylor franchise but never received it. The court declared the transaction “unconscionable” under the Consumer Protection Act. It ordered the Viljoens to repay R600,000 plus interest and legal fees.

Trademark records from South Africa’s Companies and Intellectual Property Commission (CIPC) confirm that Tammy Taylor Inc. is the rightful owner of the Tammy Taylor trademarks in South Africa. Attempts by the Viljoens to register the name locally were either rejected or ultimately assigned to the American company.

Hawks Investigation

South Africa’s elite crime-fighting unit, the Hawks, is reportedly investigating the Viljoens for potential violations of several laws. These include the Companies Act, Fraud Act, and Counterfeit Goods Act. The investigation centers around allegations that they knowingly sold unauthorized franchises under a name they no longer had rights to use.

Public Reactions and Online Controversy

Amid growing legal troubles, Peet Viljoen has posted videos on social media urging white South Africans to emigrate. This has sparked backlash and controversy. However, there is no verified evidence that either Peet or Melany Viljoen has made explicitly racially charged remarks. Nor has there been official confirmation that they have permanently relocated to the United States, despite online speculation.

Melany Viljoen has continued to defend her role in the brand, claiming a collaborative history with Tammy Taylor. She asserts that their local products were sourced independently. These statements, however, stand in contrast to trademark rulings and the legal findings from both South African and American jurisdictions.

Impact on South African Franchisees

The ongoing dispute has had a ripple effect on the South African beauty industry. Several franchisees claim to have lost money and trust in the process. Many feel misled, having invested in a brand whose legal foundation was allegedly misrepresented. What began as a promising opportunity for entrepreneurs has, for some, ended in disappointment and financial loss.

Consequences?

As legal actions unfold both in South Africa and the United States, the Tammy Taylor Nails SA saga highlights the importance of transparent franchise agreements. It also underscores the need for legal compliance in brand expansion. For Peet and Melany Viljoen, the controversy marks a dramatic fall from grace. Once celebrated as beauty business leaders, they are now at the center of an international legal battle over trademarks, ethics, and consumer rights.