{"id":5084,"date":"2025-05-11T09:07:49","date_gmt":"2025-05-11T07:07:49","guid":{"rendered":"https:\/\/www.gauteng.net\/whats-on-g\/?p=5084"},"modified":"2026-03-12T10:38:55","modified_gmt":"2026-03-12T08:38:55","slug":"gauteng-headlines-ati-2025-with-a-winning-formula-of-sports-and-culture","status":"publish","type":"post","link":"https:\/\/www.gauteng.net\/whats-on-g\/gauteng-headlines-ati-2025-with-a-winning-formula-of-sports-and-culture\/","title":{"rendered":"Gauteng Headlines ATI 2025 with a Winning Formula of Sports and Culture"},"content":{"rendered":"\n<p>Africa\u2019s Travel Indaba (ATI) remains one of the continent\u2019s most powerful tourism marketing showcases. It is also a top-three \u201cmust-visit\u201d event on the global travel calendar. The ATI 2025, scheduled for May 2025 in Durban, carries even more weight. This is because South Africa is now set to host the prestigious G20 World Leaders Summit. ATI 2025 is more than a trade show \u2013 it\u2019s an international stage to display our country&#8217;s capacity to host major events. It also reinforces Brand South Africa and the African continent as premier destinations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-continental-powerhouse-of-tourism-exchange\"><strong>A Continental Powerhouse of Tourism Exchange<\/strong><\/h2>\n\n\n\n<p>With over 690 tourism buyers attending from 22 global markets and more than 25 African nations represented, ATI is the single largest trade platform for South Africa\u2019s tourism industry. For four days, Durban will pulse with activity. Global tourism operators, buyers, speakers, airlines, media, and hospitality brands will gather. They aim to drive African tourism recovery and commercial expansion.<\/p>\n\n\n\n<p>More than just a trade exchange, ATI has become a breeding ground for innovative ideas and powerful partnerships. This is especially true in emerging segments like sports tourism, wellness travel, and cultural experiences.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/05\/image-46-1024x590.png\" alt=\"\" class=\"wp-image-5087\" style=\"width:642px;height:auto\" srcset=\"https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/05\/image-46-1024x590.png 1024w, https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/05\/image-46-300x173.png 300w, https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/05\/image-46-768x443.png 768w, https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/05\/image-46.png 1032w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div id=\"gaute-732839585\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-sports-tourism-in-the-spotlight\"><strong>Sports Tourism in the Spotlight<\/strong><\/h2>\n\n\n\n<p>As part of the broader Africa\u2019s Travel Indaba programme, the Sports, Arts, Culture &amp; Wellness Panel will take place on <em>Tuesday, 13 May 2025<\/em>, from <em>14:00 to 16:00<\/em> at the <em>ICC Media Centre<\/em>. This session will explore how South Africa\u2019s rich sporting legacy and vibrant cultural industries can serve. They are considered a foundation for tourism innovation and growth.<\/p>\n\n\n\n<p><strong>Panel Focus Areas Include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The intersection of sports, music and tourism in building brand Africa<\/li>\n\n\n\n<li>Event-based travel as a catalyst for economic recovery<\/li>\n\n\n\n<li>The influence of broadcasting and sponsorships in destination marketing<\/li>\n\n\n\n<li>Showcasing local arts, heritage sites and cultural movements<\/li>\n\n\n\n<li>Promoting wellness and conscious travel experiences<\/li>\n\n\n\n<li>Positioning heritage tourism through icons like Mandela<\/li>\n\n\n\n<li>Expanding regional partnerships across borders<\/li>\n<\/ul>\n\n\n\n<p><strong>Panellists for the Session:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kelvin Watt<\/strong> \u2013 <em>Chairman, Nielsen Sport<\/em><\/li>\n\n\n\n<li><strong>Tumi Madisha<\/strong> \u2013 <em>Head of Events, PRIMEDIA Broadcasting<\/em><\/li>\n\n\n\n<li><strong>Tshepo Kgobe<\/strong> \u2013 <em>CEO, Gautrain Management Agency<\/em><\/li>\n\n\n\n<li><strong>Sthembiso Dlamini<\/strong> \u2013 <em>CEO, Gauteng Tourism Authority (GTA)<\/em><\/li>\n<\/ul>\n\n\n\n<p>Together, they bring a wealth of experience in media, tourism, mobility, and major event marketing. Each contributes to the dialogue around elevating South Africa\u2019s tourism ecosystem through sports and culture.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"475\" height=\"377\" src=\"https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/05\/image-44.png\" alt=\"\" class=\"wp-image-5085\" style=\"width:545px;height:auto\" srcset=\"https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/05\/image-44.png 475w, https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/05\/image-44-300x238.png 300w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gauteng-s-tourism-arsenal-on-display\"><strong>Gauteng\u2019s Tourism Arsenal on Display<\/strong><\/h2>\n\n\n\n<p>The Gauteng Tourism Authority (GTA), as the province\u2019s leading destination marketing body, sees ATI as a golden opportunity. It aims to amplify Gauteng\u2019s unique tourism experiences across borders. With a calendar bursting with globally appealing events, the province is poised to lead in event-based tourism. Events include the Ultra Music Festival, Soweto Derby, Delicious Food &amp; Music Festival, NBA Africa games, Test matches, PGA Golf Tournaments, and continental football tournaments.<\/p>\n\n\n\n<p>Added to this is the newly launched Mandela Legacy World Heritage Sites Series. The reopening of the Sterkfontein Caves reinforces Gauteng&#8217;s position. It is a multifaceted tourism destination that celebrates heritage, culture, and global sporting relevance.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"552\" height=\"582\" src=\"https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/05\/image-48.png\" alt=\"\" class=\"wp-image-5089\" style=\"width:500px;height:auto\" srcset=\"https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/05\/image-48.png 552w, https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/05\/image-48-285x300.png 285w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/figure>\n<\/div>\n\n\n<div id=\"gaute-1847190183\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-key-sporting-events-in-gauteng-and-south-africa-2025\"><strong>Key Sporting Events in Gauteng and South Africa \u2013 2025<\/strong><\/h2>\n\n\n\n<p>To further highlight the vibrancy of our sports tourism landscape, here is a curated list of notable sporting events taking place in Gauteng and across South Africa in 2025:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>10 May<\/strong>: <em>CGA Zet Sinqe Series<\/em> \u2013 Road Running, Central Gauteng Athletics<\/li>\n\n\n\n<li><strong>11 May<\/strong>: <em>Modderfontein Half Marathon<\/em> \u2013 Inkamama High AC<\/li>\n\n\n\n<li><strong>17 May<\/strong>: <em>Standard Bank AC Run<\/em> \u2013 Standard Bank AC<\/li>\n\n\n\n<li><strong>24 May<\/strong>: <em>UJ Future Run Walk (Discovery)<\/em> \u2013 UJ Auckland Park<\/li>\n\n\n\n<li><strong>25 May<\/strong>: <em>RAC 10km Road Race<\/em> \u2013 Rand Athletic Club<\/li>\n\n\n\n<li><strong>6\u20137 September<\/strong>: <em>South African 4&#215;4 &amp; Outdoor Show<\/em> \u2013 Zwartkops Raceway, Pretoria<\/li>\n\n\n\n<li><strong>8 November<\/strong>: <em>Virgin Active Ride Joburg<\/em> \u2013 Cycling event for the whole family<\/li>\n\n\n\n<li><strong>14\u201316 November<\/strong>: <em>Ride The Cape 2025<\/em> \u2013 Mountain Biking, Western Cape<\/li>\n\n\n\n<li><strong>26 October<\/strong>: <em>TinMan Joburg #5\/ TTA Champs<\/em> \u2013 Road Triathlon, Gauteng North<\/li>\n\n\n\n<li><strong>2 November<\/strong>: <em>Quaggas Fitness Festival<\/em> \u2013 Duathlon, Western Cape<\/li>\n\n\n\n<li><strong>9 November<\/strong>: <em>Prime View Open Water Swim #4<\/em> \u2013 Open Water Swimming, Central Gauteng<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ati-2025-positioning-for-the-future\"><strong>ATI 2025<\/strong> <strong>Positioning for the Future<\/strong><\/h2>\n\n\n\n<p>ATI 2025 is not just about tourism marketing; it\u2019s a high-stakes platform to showcase our ability to co-create globally appealing experiences. As we gear up to host the G20 Summit, events like<a href=\"https:\/\/www.indaba-southafrica.co.za\/\" target=\"_blank\" rel=\"noopener\"> ATI<\/a> become a prelude. They demonstrate world-class event hosting capabilities and the seamless blending of arts, culture, wellness, and sports into our tourism value chain.<\/p>\n\n\n\n<p>In the face of growing competition, South Africa \u2013 and Gauteng in particular \u2013 is ready to lead the continent. It aims to shape a dynamic visitor economy. By leveraging platforms like ATI, our country has the chance to shout, support, and share the best of Africa with the world.<\/p>\n\n\n\n<p>Related article: <a href=\"https:\/\/www.gauteng.net\/whats-on-g\/soweto-derby-hits-durban-chiefs-vs-pirates-bring-gauteng-spirit-to-nedbank-cup-final\/\">Soweto Derby Hits Durban: Chiefs vs Pirates Bring Gauteng Spirit to Nedbank Cup Final<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Africa\u2019s Travel Indaba (ATI) remains one of the continent\u2019s most powerful tourism marketing showcases. It is also a top-three \u201cmust-visit\u201d event on the global travel calendar. The ATI 2025, scheduled for May 2025 in Durban, carries even more weight. This is because South Africa is now set to host the prestigious G20 World Leaders Summit.<\/p>\n","protected":false},"author":8,"featured_media":5135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_focus_keyword":"","rank_math_title":"","rank_math_description":"Africa\u2019s Travel Indaba (ATI) remains one of the continent\u2019s most powerful tourism marketing showcases. It is also a top-three \u201cmust-visit\u201d event on the global...","footnotes":""},"categories":[54,56,64],"tags":[1402,632,1280,1401],"class_list":{"0":"post-5084","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"category-sports","9":"category-sports-news","10":"tag-africas-travel-indaba","11":"tag-gauteng-sports-tourism","12":"tag-gauteng-tourism-authority","13":"tag-sports-and-culture"},"_links":{"self":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/5084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/comments?post=5084"}],"version-history":[{"count":1,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/5084\/revisions"}],"predecessor-version":[{"id":5091,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/5084\/revisions\/5091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/media\/5135"}],"wp:attachment":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/media?parent=5084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/categories?post=5084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/tags?post=5084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}