{"id":30023,"date":"2025-09-24T11:00:00","date_gmt":"2025-09-24T09:00:00","guid":{"rendered":"https:\/\/www.gauteng.net\/whats-on-g\/?p=30023"},"modified":"2026-03-12T09:48:56","modified_gmt":"2026-03-12T07:48:56","slug":"new-grocery-store-with-lower-prices-than-checkers-and-pick-n-pay","status":"publish","type":"post","link":"https:\/\/www.gauteng.net\/whats-on-g\/new-grocery-store-with-lower-prices-than-checkers-and-pick-n-pay\/","title":{"rendered":"New Grocery Store With Lower Prices Than Checkers and Pick n Pay"},"content":{"rendered":"\n<p>South Africans are feeling the pinch of rising living costs, and affordable grocery shopping has never been more important. A new player in the retail space, <strong>Best Before<\/strong>, is stepping up to the challenge with prices that undercut major retailers such as Checkers and Pick n Pay. The retailer has been quietly but steadily expanding its footprint across the country and has now opened its latest store at <strong>Centurion Lifestyle Centre<\/strong> in Gauteng \u2014 and shoppers are flocking in droves.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-is-best-before\">Who Is Best Before?<\/h2>\n\n\n\n<p>Founded in 2017 by entrepreneurs <strong>Mark Gordon and Alain Soriano<\/strong>, Best Before set out to disrupt South Africa\u2019s grocery market with a bold strategy: sell short-dated and surplus food products at highly discounted prices. The concept is simple but powerful \u2014 big brands at much lower prices, without compromising on safety or quality.<\/p>\n\n\n\n<p>Best Before started with a <strong>pilot store in Wendywood, Sandton<\/strong>, which proved that South Africans were hungry for affordable alternatives to traditional grocery shopping. Since then, the chain has expanded to <strong>Woodmead, Edenvale, Fourways, Northcliff, Krugersdorp, Boksburg, and Pretoria<\/strong>, before opening its newest store in Centurion in August 2025.<\/p>\n\n\n\n<div id=\"gaute-2709855008\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-how-best-before-keeps-prices-low\">How Best Before Keeps Prices Low<\/h2>\n\n\n\n<p>Best Before\u2019s model is straightforward:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Short-dated and surplus stock<\/strong>: They buy quality food and personal care products approaching their \u201cbest before\u201d date but still perfectly safe for consumption.<\/li>\n\n\n\n<li><strong>Strict quality control<\/strong>: Best Before does not sell anything past its \u201cuse-by\u201d date. All items come from trusted suppliers with rigorous safety standards.<\/li>\n\n\n\n<li><strong>Bulk negotiations<\/strong>: By negotiating favourable prices with producers, Best Before can pass those savings directly to shoppers.<\/li>\n<\/ul>\n\n\n\n<p>This approach means customers can save between <strong>20% and 40%<\/strong> compared to prices at major retailers like Checkers and Pick n Pay.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-centurion-lifestyle-centre-store-a-game-changer\">The Centurion Lifestyle Centre Store \u2013 A Game-Changer<\/h2>\n\n\n\n<p>On <strong>29 August 2025<\/strong>, Best Before opened its newest store at the <strong>Centurion Lifestyle Centre<\/strong>. Within days, thousands of shoppers streamed through its doors. The store has quickly become a hit for its unbeatable prices and variety, despite sharing the centre with established retailers like a flagship Pick n Pay Hypermarket.<\/p>\n\n\n\n<p>According to co-founder Mark Gordon, the overwhelming response demonstrates South Africans\u2019 appetite for more affordable grocery options. BusinessTech, which visited the new store shortly after opening, reported it was \u201cvery popular\u201d and \u201can instant hit.\u201d<\/p>\n\n\n\n<div id=\"gaute-76841155\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-what-you-ll-find-at-best-before\">What You\u2019ll Find at Best Before<\/h2>\n\n\n\n<p>Best Before stocks a broad selection of household essentials and grocery items at significantly reduced prices. These include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Packaged foods<\/li>\n\n\n\n<li>Beverages<\/li>\n\n\n\n<li>Personal care products<\/li>\n\n\n\n<li>Household basics<\/li>\n<\/ul>\n\n\n\n<p>Recently, the chain also introduced <strong>unique imported products<\/strong> never before seen in the South African market. Some of the exciting brands on its shelves include <strong>Mountain Dew, Oshee, C\u00f4te d\u2019Or, Toblerone, Hershey\u2019s, Bokomo, Caffelux, Willards, Koo, Robertsons, and Labello.<\/strong><\/p>\n\n\n\n<p>For many shoppers, Best Before has become the go-to for staples and bargains. They then buy specialty or fresh products at bigger retailers, saving money while still getting everything they need.<\/p>\n\n\n\n<p>Related: <a href=\"https:\/\/www.gauteng.net\/whats-on-g\/pick-n-pay-vs-checkers-which-offers-the-best-groceries-under-r1000-september-2025\/\">Pick n Pay vs Checkers: Which Offers the Best Groceries Under R1000 (September 2025)?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-south-africans-love-best-before\">Why South Africans Love Best Before<\/h2>\n\n\n\n<p>The key driver of Best Before\u2019s popularity is <strong>affordability<\/strong>. With discounts of up to 40%, the retailer makes it easier for families to stretch their budgets without sacrificing quality.<\/p>\n\n\n\n<p>Shoppers also appreciate the transparency and professionalism of the brand. Best Before clearly labels its products, explaining that \u201cbest before\u201d dates are indicators of optimal quality rather than safety. By educating customers and maintaining strict quality control, the chain has built trust and loyalty.<\/p>\n\n\n\n<div id=\"gaute-1084621415\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-a-growth-story-that-s-just-beginning\">A Growth Story That\u2019s Just Beginning<\/h2>\n\n\n\n<p>Best Before\u2019s founders have ambitious plans to open new stores every year to meet surging demand. Their model is already proving successful in a range of locations, from suburban shopping centres to city hubs.<\/p>\n\n\n\n<p>The <strong>Pretoria store at Atterbury Lifestyle Centre<\/strong>, opened in October 2024, was one of the largest in its portfolio and also an instant success. By moving into Centurion, the company has strengthened its footprint in Gauteng, one of South Africa\u2019s busiest retail markets.<\/p>\n\n\n\n<p>Co-founder Alain Soriano previously said that their expansion is fuelled by \u201cconsumer demand for affordable shopping options\u201d \u2014 a trend that shows no sign of slowing down.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-this-means-for-south-african-shoppers\">What This Means for South African Shoppers<\/h2>\n\n\n\n<p>Best Before is reshaping how South Africans shop for groceries. By offering everyday essentials at lower prices than Checkers and Pick n Pay, the chain is helping families save money while still enjoying trusted brands.<\/p>\n\n\n\n<p>For consumers, the arrival of Best Before means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>More choice<\/strong>: Another competitive retailer to compare prices.<\/li>\n\n\n\n<li><strong>Lower costs<\/strong>: Big savings on pantry staples and personal care products.<\/li>\n\n\n\n<li><strong>Access to unique items<\/strong>: Imported products not found at mainstream supermarkets.<\/li>\n<\/ul>\n\n\n\n<p>This competition could also push larger retailers to review their pricing strategies \u2014 a potential win for shoppers across the board.<\/p>\n\n\n\n<div id=\"gaute-296514316\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-tips-for-shopping-at-best-before\">Tips for Shopping at Best Before<\/h2>\n\n\n\n<p>If you\u2019re considering trying Best Before, here are a few tips:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Shop early for the best deals<\/strong> \u2013 Popular items tend to sell out quickly.<\/li>\n\n\n\n<li><strong>Check labels carefully<\/strong> \u2013 Understand the difference between \u201cbest before\u201d and \u201cuse by\u201d dates.<\/li>\n\n\n\n<li><strong>Stock up on essentials<\/strong> \u2013 Save on non-perishable items and household basics.<\/li>\n\n\n\n<li><strong>Combine with your regular shopping<\/strong> \u2013 Buy discounted goods at Best Before and fresh items at your usual supermarket.<\/li>\n<\/ol>\n\n\n\n<p>Also check: <a href=\"https:\/\/www.gauteng.net\/whats-on-g\/walmart-to-open-stores-in-south-africa\/\">Walmart to Open Stores in South Africa<\/a><\/p>\n\n\n\n<p>With its new <strong>Centurion Lifestyle Centre store<\/strong>, Best Before has firmly established itself as a major disruptor in South Africa\u2019s grocery market. Its mix of affordability, trusted brands, and unique imported products is winning over shoppers from all walks of life.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"730\" height=\"400\" src=\"https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/09\/gauteng-image-1758548302.jpg\" alt=\"Gauteng News Image\" class=\"wp-image-30030\" srcset=\"https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/09\/gauteng-image-1758548302.jpg 730w, https:\/\/www.gauteng.net\/whats-on-g\/wp-content\/uploads\/2025\/09\/gauteng-image-1758548302-300x164.jpg 300w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><figcaption class=\"wp-element-caption\">Centurion Branch &#8211; <a href=\"https:\/\/gauteng.news\/grocery-store-with-lower-prices\/\" target=\"_blank\" rel=\"noopener\">Best Before<\/a><\/figcaption><\/figure>\n\n\n\n<p>As more South Africans look for ways to stretch their budgets, Best Before\u2019s presence is likely to grow \u2014 and its competitors will be forced to take notice. For now, Centurion shoppers can enjoy a grocery experience that proves quality and affordability can go hand in hand.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/gauteng.news\/which-province-is-the-most-expensive-for-groceries\/\" target=\"_blank\" rel=\"noopener\">Which Province Is the Most Expensive for Groceries in South Africa (2025)?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover Best Before\u2019s new Centurion store offering groceries 20\u201340% cheaper than Checkers and Pick n Pay. Save big on trusted brands today.<\/p>\n","protected":false},"author":13,"featured_media":30029,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_focus_keyword":"","rank_math_title":"","rank_math_description":"Discover Best Before\u2019s new Centurion store offering groceries 20\u201340% cheaper than Checkers and Pick n Pay. Save big on trusted brands today.","footnotes":""},"categories":[3593],"tags":[11217,11255,11218],"class_list":{"0":"post-30023","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-shopping","8":"tag-retail-news","9":"tag-shopping-guides-tips","10":"tag-store-updates"},"_links":{"self":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/30023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/comments?post=30023"}],"version-history":[{"count":1,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/30023\/revisions"}],"predecessor-version":[{"id":30032,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/30023\/revisions\/30032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/media\/30029"}],"wp:attachment":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/media?parent=30023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/categories?post=30023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/tags?post=30023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}