{"id":28260,"date":"2025-09-10T13:33:58","date_gmt":"2025-09-10T11:33:58","guid":{"rendered":"https:\/\/www.gauteng.net\/whats-on-g\/?p=28260"},"modified":"2026-03-12T09:52:43","modified_gmt":"2026-03-12T07:52:43","slug":"how-to-improve-data-selling","status":"publish","type":"post","link":"https:\/\/www.gauteng.net\/whats-on-g\/how-to-improve-data-selling\/","title":{"rendered":"How to Improve Data Selling and Strengthen Your Digital Strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gauteng\u2019s market is loud. From Sandton\u2019s mall clusters to Soweto\u2019s township economy and Tshwane\u2019s tech strip, your future customer scrolls past a dozen brands before noon. You need more than a few promoted posts to get noticed &#8211; you need a data-driven online strategy that respects privacy, personalises at scale, and turns insight into revenue.<\/p><div id=\"gaute-2747648804\" class=\"gaute-after-paragraph-1 gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cData analytics must inform each decision and action a marketing team takes.\u201d<br>Know your audience. Know where they spend time. Know what they buy. Then act &#8211; with intention.<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Below is a practical, Gauteng-based playbook to help you sell with data ethically (first- and zero-party), lift ROAS, and ship a plan your team can execute in the next 90 days.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ALSO READ: <a href=\"https:\/\/www.gauteng.net\/whats-on-g\/data-selling-101\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Selling 101: Smarter Ways to Monetise Your Information Assets<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-define-the-win-then-work-backwards\">1) Define The Win &#8211; Then Work Backwards<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Decide what \u201cgood\u201d looks like and build around it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retail:<\/strong> +20% Pretoria East repeat purchases in 90 days<\/li>\n\n\n\n<li><strong>Services:<\/strong> 200 qualified WhatsApp leads from Alberton SMEs in 30 days<\/li>\n\n\n\n<li><strong>Tourism\/Hospitality:<\/strong> +15% direct bookings from Joburg weekenders<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Write the KPIs, audience, and channels before you brief creatives. When teams align on outcomes, budgets hold, and campaigns stay honest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-unlock-first-party-data-to-drive-conversions\">2) Unlock First-Party Data To Drive Conversions<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First-party data beats guesswork. Combine site analytics, POS, email, and CRM into a living customer profile. When you know who you\u2019re speaking to and where they spend time, you can deliver relevant, personal content that converts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quick wins for Gauteng brands<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Value-for-preference forms:<\/strong> trade early access, discounts, or city guides for stated preferences.<\/li>\n\n\n\n<li><strong>On-site prompts:<\/strong> capture size, style, frequency, and neighbourhood.<\/li>\n\n\n\n<li><strong>WhatsApp opt-ins:<\/strong> ideal for township commerce and appointment-heavy services.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cBy targeting specific demographics and audience segments with personalized content\u2026 you drive conversion through increased relevancy.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-build-for-long-term-value\">3) Build For Long-Term Value<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shiny objects drain budgets. Test new platforms (hello, short-form video) after you\u2019ve proven lifetime value on owned channels. In a tight economy, wasted spending hurts.<br>Budget rule of thumb: 70% proven assets (SEO, email, WhatsApp, retargeting), 20% controlled tests, 10% moonshots.<\/p>\n\n\n\n<div id=\"gaute-599319717\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-4-make-customer-experience-your-moat\">4) Make Customer Experience Your Moat<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In Gauteng, convenience wins. Clean UX, transparent pricing, and responsive support turn one-time shoppers into loyalists.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalised emails and welcome screens<\/strong> lift repeat purchases.<\/li>\n\n\n\n<li><strong>Service SLAs<\/strong> (e.g., reply within 2 hours on WhatsApp) cut churn.<\/li>\n\n\n\n<li><strong>Post-purchase flows<\/strong> (care tips, \u201chow to use,\u201d re-order nudges) grow LTV.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">66% of consumers stay loyal because brands send personalised, relevant comms. Use that edge.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-build-an-omnichannel-journey\">5) Build An Omnichannel Journey <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your shopper moves between Instagram \u2192 Mobile site \u2192 Mall pickup. Treat it as one conversation. Use a customer engagement platform to integrate data and channels so every touchpoint feels cohesive, connected, and deliberate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Minimum viable stack for a Gauteng SME<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CDP\/CRM that unifies profiles<\/li>\n\n\n\n<li>Email\/SMS\/WhatsApp automation<\/li>\n\n\n\n<li>Paid social + search with shared audiences<\/li>\n\n\n\n<li>Attribution you trust<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pro tip:<\/strong> carry context across channels. If a Fourways shopper clicked \u201cpiano bob wigs,\u201d the Hyde Park store app should recommend that exact product &#8211; not generic bundles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-map-every-touchpoint-then-remove-the-friction\">6) Map Every Touchpoint &#8211; Then Remove The Friction<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can\u2019t fix what you haven\u2019t mapped. Audit discovery \u2192 consideration \u2192 purchase \u2192 fulfilment \u2192 loyalty.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Collect<\/strong> data from the web, CRM, socials, and feedback.<\/li>\n\n\n\n<li><strong>Visualise<\/strong> the journey and mark friction.<\/li>\n\n\n\n<li><strong>Prioritise<\/strong> fixes: page speed, payment options, return policy, pickup windows.<\/li>\n\n\n\n<li><strong>Re-measure<\/strong> in four weeks.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Gauteng friction to test:<\/strong> load-shedding delivery ETAs, e-hailing availability around events, multilingual content where it matters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-tell-a-story-people-remember\">7) Tell a Story People Remember<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dashboards don\u2019t buy; people do. Share why you exist, who you serve, and how you solve pain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Story frame for your next reel\/blog<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem:<\/strong> \u201cJozi heat + wig care is tricky.\u201d<\/li>\n\n\n\n<li><strong>Tension:<\/strong> \u201cMost products damage the lace.\u201d<\/li>\n\n\n\n<li><strong>Resolution:<\/strong> \u201cHere\u2019s a stylist-approved routine (with proof).\u201d<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Publish across formats (reels, carousels, podcasts), then retarget viewers with the next best action.<\/p>\n\n\n\n<div id=\"gaute-1256707256\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-8-use-social-the-smart-way-paid-organic\">8) Use Social The Smart Way (Paid + Organic)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Social is your loudhailer <strong>and<\/strong> your focus group. Mix education, proof, offers, and community. Scale winners with paid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Smart buys for Gauteng<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lookalikes from your highest-LTV cohort<\/li>\n\n\n\n<li>Local radius targeting around malls, campuses, stadiums<\/li>\n\n\n\n<li>Click-to-WhatsApp for high-intent queries<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Judge success by <strong>incrementality<\/strong>, not vanity likes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-automate-email-and-whatsapp-for-compounding-roi\">9) Automate Email (and WhatsApp) For Compounding ROI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Automation saves time and prints revenue. Lock in lifecycle flows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Welcome:<\/strong> tell your story, capture preferences, give a first-purchase incentive.<\/li>\n\n\n\n<li><strong>Abandoned cart:<\/strong> show the product, add proof, set a deadline.<\/li>\n\n\n\n<li><strong>Post-purchase:<\/strong> care\/how-to, cross-sell, review ask.<\/li>\n\n\n\n<li><strong>Win-back:<\/strong> \u201cWe miss you\u201d + personalised recommendation.<\/li>\n\n\n\n<li><strong>VIP:<\/strong> early access, limited drops, private events (Joburg CBD pop-ups?).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Set, measure, iterate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-improve-data-quality-and-earn-trust-under-popia\">10) Improve Data Quality (and Earn Trust Under POPIA)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First-party (you observe) and zero-party (they tell you) data power relevance &#8211; <strong>if<\/strong> you earn it. South Africans value privacy; POPIA demands it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be explicit:<\/strong> what you collect, why, and how you use it.<\/li>\n\n\n\n<li><strong>Offer control:<\/strong> preference centres, easy opt-outs.<\/li>\n\n\n\n<li><strong>Secure it:<\/strong> encryption, backups, least-privilege access, breach drills.<\/li>\n\n\n\n<li><strong>Collect ethically:<\/strong> quizzes, surveys, gated guides &#8211; value for value.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Data isn\u2019t just numbers; it\u2019s the narrative of your customer. Treat it like borrowed trust.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turn-data-into-revenue-your-ethical-data-selling-plan\">Turn Data Into Revenue (Your Ethical \u201cData Selling\u201d Plan)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You don\u2019t need to flog raw data. Sell with data &#8211; ethically &#8211; by packaging insight into better targeting and media value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A) Monetise inside your walls<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audience products:<\/strong> privacy-safe segments (e.g., \u201cHigh-intent Pretoria cyclists\u201d) that partners target via <strong>your<\/strong> channels.<\/li>\n\n\n\n<li><strong>Sponsored + native content:<\/strong> data-informed stories that answer real search intent (e.g., \u201c48 Hours in Joburg\u201d), clearly labelled.<\/li>\n\n\n\n<li><strong>Retail media:<\/strong> on-site placements bought against your first-party segments.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>B) Partnerships that pay<\/strong><br>Pitch <strong>win-wins<\/strong> with brands, creators, and communities: co-drops, joint events, newsletter swaps. Price on <strong>outcomes<\/strong> (leads, trials, bookings), not impressions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>C) Price with data, not hunches<\/strong><br>Use demand signals to test dynamic offers: load-shedding delivery waivers, payday bundles, student pricing in Braam. Let data pull the levers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>D) Protect the house<\/strong><br>If you touch personal data, you owe a duty of care. Audit often. Limit access. Train people. Privacy is a brand promise.<\/p>\n\n\n\n<div id=\"gaute-2841765938\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-days-30-60-90-execution-you-can-start-this-week\">Days 30\u201360\u201390: Execution, You Can Start This Week<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong> 1\u201330<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audit tracking; unify IDs across web\/POS\/CRM.<\/li>\n\n\n\n<li>Map top 5 touchpoints; ship 3 friction fixes.<\/li>\n\n\n\n<li>Launch Welcome, Abandoned Cart, and Post-purchase flows.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong> 31\u201360<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build paid audiences from first-party segments.<\/li>\n\n\n\n<li>Run 1\u20132 zero-party quizzes to enrich profiles.<\/li>\n\n\n\n<li>Pilot one <strong>data-informed<\/strong> partnership (brand or creator).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong> 61\u201390<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add VIP and Win-back automations.<\/li>\n\n\n\n<li>Publish 3 SEO features for local intent (\u201cbest\u2026in Gauteng\u201d).<\/li>\n\n\n\n<li>Package a privacy-safe audience and test one native\/sponsored placement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Report weekly. Kill what underperforms. Double down on what compounds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-success-looks-like\">What Success Looks Like<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher <strong>CTR\/CVR<\/strong> on personalised journeys<\/li>\n\n\n\n<li><strong>AOV &amp; LTV<\/strong> lift from segmented offers<\/li>\n\n\n\n<li>Lower <strong>CAC<\/strong> via first-party lookalikes<\/li>\n\n\n\n<li>Faster <strong>time-to-first-purchase<\/strong><\/li>\n\n\n\n<li>Opt-in growth with stable unsubscribes<\/li>\n\n\n\n<li>Fewer stockouts\/overstock from better forecasting<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-gauteng-edge\">The Gauteng Edge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Local nuance beats broad strokes. Optimise for commute patterns, pay cycles, sport weekends, Heritage Month, and seasonal weather. Align delivery windows with load-shedding blocks. Offer click-and-collect at dense nodes (Rosebank, Menlyn, Newtown). Spotlight township entrepreneurs in your storytelling. Relevance is its own conversion multiplier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-switch-on-turn-your-gauteng-data-into-growth\">Switch On: Turn Your Gauteng Data into Growth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ready to operationalise this playbook? We\u2019ll help map your touchpoints, set up <a href=\"https:\/\/mailchimp.com\/resources\/customer-data\/?gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22764712998&amp;gbraid=0AAAABAjJLlYVGNVfHWjWP1D2lvS7aBOex&amp;gclid=Cj0KCQjww4TGBhCKARIsAFLXndSJbRsNDU08NDYL3asJCvRZqcTRJ6uuiWOGXNW5CezQGG1xCrgWD3oaAnpSEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">POPIA-compliant data capture<\/a>, and build automations that convert. Launch a native campaign or audience-targeted placement on What\u2019s On G to reach engaged local readers, or send us your brief for a performance-based plan that fits your budget. Let\u2019s turn clean data, clear journeys, and steady execution into real Gauteng revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gauteng\u2019s market is loud. From Sandton\u2019s mall clusters to Soweto\u2019s township economy and Tshwane\u2019s tech strip, your future customer scrolls past a dozen brands before noon. You need more than a few promoted posts to get noticed &#8211; you need a data-driven online strategy that respects privacy, personalises at scale, and turns insight into revenue.<\/p>\n","protected":false},"author":23,"featured_media":28266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_focus_keyword":"data","rank_math_title":"","rank_math_description":"Gauteng\u2019s market is loud. From Sandton\u2019s mall clusters to Soweto\u2019s township economy and Tshwane\u2019s tech strip, your future customer scrolls past a dozen brands before noon. You need more than a few promoted posts to get noticed - you need a data-driven online strategy that respects privacy, personalises at scale, and turns insight into revenue.","footnotes":""},"categories":[24],"tags":[],"ppma_author":[11575],"class_list":["post-28260","post","type-post","status-publish","format-standard","has-post-thumbnail","category-finance"],"authors":[{"term_id":11575,"user_id":23,"is_guest":0,"slug":"nomthandazo","display_name":"Nomthandazo Ntisa","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/ec3262463e8ed5ea26dca074ed7eff95ffede057639be73a77f7896ccd06170f?s=96&r=g","author_category":"1","first_name":"Nomthandazo","last_name":"Ntisa","user_url":"https:\/\/www.gauteng.net\/whats-on-g\/","job_title":"Content Editor","description":"Nomthandazo Ntisa is a journalist and Content Editor at What's On G with more than six years of experience in journalism, digital publishing, and content strategy. She covers the people, places, events, and issues shaping Gauteng \u2014 producing stories that help readers understand and connect with life across the province."}],"_links":{"self":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/28260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/comments?post=28260"}],"version-history":[{"count":0,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/28260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/media\/28266"}],"wp:attachment":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/media?parent=28260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/categories?post=28260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/tags?post=28260"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/ppma_author?post=28260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}