{"id":28260,"date":"2025-09-10T13:33:58","date_gmt":"2025-09-10T11:33:58","guid":{"rendered":"https:\/\/www.gauteng.net\/whats-on-g\/?p=28260"},"modified":"2026-03-12T09:52:43","modified_gmt":"2026-03-12T07:52:43","slug":"how-to-improve-data-selling","status":"publish","type":"post","link":"https:\/\/www.gauteng.net\/whats-on-g\/how-to-improve-data-selling\/","title":{"rendered":"How to Improve Data Selling and Strengthen Your Digital Strategy"},"content":{"rendered":"\n<p>Gauteng\u2019s market is loud. From Sandton\u2019s mall clusters to Soweto\u2019s township economy and Tshwane\u2019s tech strip, your future customer scrolls past a dozen brands before noon. You need more than a few promoted posts to get noticed \u2014 you need a data-driven online strategy that respects privacy, personalises at scale, and turns insight into revenue.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cData analytics must inform each decision and action a marketing team takes.\u201d<br>Know your audience. Know where they spend time. Know what they buy. Then act \u2014 with intention.<\/p>\n<\/blockquote>\n\n\n\n<p>Below is a practical, Gauteng-based playbook to help you sell with data ethically (first- and zero-party), lift ROAS, and ship a plan your team can execute in the next 90 days.<\/p>\n\n\n\n<p>ALSO READ: <a href=\"https:\/\/www.gauteng.net\/whats-on-g\/data-selling-101\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data Selling 101: Smarter Ways to Monetise Your Information Assets<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-define-the-win-then-work-backwards\">1) Define The Win \u2014 Then Work Backwards<\/h2>\n\n\n\n<p>Decide what \u201cgood\u201d looks like and build around it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retail:<\/strong> +20% Pretoria East repeat purchases in 90 days<\/li>\n\n\n\n<li><strong>Services:<\/strong> 200 qualified WhatsApp leads from Alberton SMEs in 30 days<\/li>\n\n\n\n<li><strong>Tourism\/Hospitality:<\/strong> +15% direct bookings from Joburg weekenders<\/li>\n<\/ul>\n\n\n\n<p>Write the KPIs, audience, and channels before you brief creatives. When teams align on outcomes, budgets hold, and campaigns stay honest.<\/p>\n\n\n\n<div id=\"gaute-3221143454\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-2-unlock-first-party-data-to-drive-conversions\">2) Unlock First-Party Data To Drive Conversions<\/h2>\n\n\n\n<p>First-party data beats guesswork. Combine site analytics, POS, email, and CRM into a living customer profile. When you know who you\u2019re speaking to and where they spend time, you can deliver relevant, personal content that converts.<\/p>\n\n\n\n<p><strong>Quick wins for Gauteng brands<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Value-for-preference forms:<\/strong> trade early access, discounts, or city guides for stated preferences.<\/li>\n\n\n\n<li><strong>On-site prompts:<\/strong> capture size, style, frequency, and neighbourhood.<\/li>\n\n\n\n<li><strong>WhatsApp opt-ins:<\/strong> ideal for township commerce and appointment-heavy services.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBy targeting specific demographics and audience segments with personalized content\u2026 you drive conversion through increased relevancy.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-build-for-long-term-value\">3) Build For Long-Term Value<\/h2>\n\n\n\n<p>Shiny objects drain budgets. Test new platforms (hello, short-form video) after you\u2019ve proven lifetime value on owned channels. In a tight economy, wasted spending hurts.<br>Budget rule of thumb: 70% proven assets (SEO, email, WhatsApp, retargeting), 20% controlled tests, 10% moonshots.<\/p>\n\n\n\n<div id=\"gaute-4177996351\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-4-make-customer-experience-your-moat\">4) Make Customer Experience Your Moat<\/h2>\n\n\n\n<p>In Gauteng, convenience wins. Clean UX, transparent pricing, and responsive support turn one-time shoppers into loyalists.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Personalised emails and welcome screens<\/strong> lift repeat purchases.<\/li>\n\n\n\n<li><strong>Service SLAs<\/strong> (e.g., reply within 2 hours on WhatsApp) cut churn.<\/li>\n\n\n\n<li><strong>Post-purchase flows<\/strong> (care tips, \u201chow to use,\u201d re-order nudges) grow LTV.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>66% of consumers stay loyal because brands send personalised, relevant comms. Use that edge.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-build-an-omnichannel-journey\">5) Build An Omnichannel Journey <\/h2>\n\n\n\n<p>Your shopper moves between Instagram \u2192 Mobile site \u2192 Mall pickup. Treat it as one conversation. Use a customer engagement platform to integrate data and channels so every touchpoint feels cohesive, connected, and deliberate.<\/p>\n\n\n\n<p><strong>Minimum viable stack for a Gauteng SME<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CDP\/CRM that unifies profiles<\/li>\n\n\n\n<li>Email\/SMS\/WhatsApp automation<\/li>\n\n\n\n<li>Paid social + search with shared audiences<\/li>\n\n\n\n<li>Attribution you trust<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro tip:<\/strong> carry context across channels. If a Fourways shopper clicked \u201cpiano bob wigs,\u201d the Hyde Park store app should recommend that exact product \u2014 not generic bundles.<\/p>\n\n\n\n<div id=\"gaute-498640690\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-6-map-every-touchpoint-then-remove-the-friction\">6) Map Every Touchpoint \u2014 Then Remove The Friction<\/h2>\n\n\n\n<p>You can\u2019t fix what you haven\u2019t mapped. Audit discovery \u2192 consideration \u2192 purchase \u2192 fulfilment \u2192 loyalty.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Collect<\/strong> data from the web, CRM, socials, and feedback.<\/li>\n\n\n\n<li><strong>Visualise<\/strong> the journey and mark friction.<\/li>\n\n\n\n<li><strong>Prioritise<\/strong> fixes: page speed, payment options, return policy, pickup windows.<\/li>\n\n\n\n<li><strong>Re-measure<\/strong> in four weeks.<\/li>\n<\/ul>\n\n\n\n<p><strong>Gauteng friction to test:<\/strong> load-shedding delivery ETAs, e-hailing availability around events, multilingual content where it matters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-tell-a-story-people-remember\">7) Tell a Story People Remember<\/h2>\n\n\n\n<p>Dashboards don\u2019t buy; people do. Share why you exist, who you serve, and how you solve pain.<\/p>\n\n\n\n<p><strong>Story frame for your next reel\/blog<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem:<\/strong> \u201cJozi heat + wig care is tricky.\u201d<\/li>\n\n\n\n<li><strong>Tension:<\/strong> \u201cMost products damage the lace.\u201d<\/li>\n\n\n\n<li><strong>Resolution:<\/strong> \u201cHere\u2019s a stylist-approved routine (with proof).\u201d<\/li>\n<\/ul>\n\n\n\n<p>Publish across formats (reels, carousels, podcasts), then retarget viewers with the next best action.<\/p>\n\n\n\n<div id=\"gaute-95271964\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-8-use-social-the-smart-way-paid-organic\">8) Use Social The Smart Way (Paid + Organic)<\/h2>\n\n\n\n<p>Social is your loudhailer <strong>and<\/strong> your focus group. Mix education, proof, offers, and community. Scale winners with paid.<\/p>\n\n\n\n<p><strong>Smart buys for Gauteng<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lookalikes from your highest-LTV cohort<\/li>\n\n\n\n<li>Local radius targeting around malls, campuses, stadiums<\/li>\n\n\n\n<li>Click-to-WhatsApp for high-intent queries<\/li>\n<\/ul>\n\n\n\n<p>Judge success by <strong>incrementality<\/strong>, not vanity likes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-automate-email-and-whatsapp-for-compounding-roi\">9) Automate Email (and WhatsApp) For Compounding ROI<\/h2>\n\n\n\n<p>Automation saves time and prints revenue. Lock in lifecycle flows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Welcome:<\/strong> tell your story, capture preferences, give a first-purchase incentive.<\/li>\n\n\n\n<li><strong>Abandoned cart:<\/strong> show the product, add proof, set a deadline.<\/li>\n\n\n\n<li><strong>Post-purchase:<\/strong> care\/how-to, cross-sell, review ask.<\/li>\n\n\n\n<li><strong>Win-back:<\/strong> \u201cWe miss you\u201d + personalised recommendation.<\/li>\n\n\n\n<li><strong>VIP:<\/strong> early access, limited drops, private events (Joburg CBD pop-ups?).<\/li>\n<\/ul>\n\n\n\n<p>Set, measure, iterate.<\/p>\n\n\n\n<div id=\"gaute-2296569560\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-10-improve-data-quality-and-earn-trust-under-popia\">10) Improve Data Quality (and Earn Trust Under POPIA)<\/h2>\n\n\n\n<p>First-party (you observe) and zero-party (they tell you) data power relevance \u2014 <strong>if<\/strong> you earn it. South Africans value privacy; POPIA demands it.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be explicit:<\/strong> what you collect, why, and how you use it.<\/li>\n\n\n\n<li><strong>Offer control:<\/strong> preference centres, easy opt-outs.<\/li>\n\n\n\n<li><strong>Secure it:<\/strong> encryption, backups, least-privilege access, breach drills.<\/li>\n\n\n\n<li><strong>Collect ethically:<\/strong> quizzes, surveys, gated guides \u2014 value for value.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Data isn\u2019t just numbers; it\u2019s the narrative of your customer. Treat it like borrowed trust.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-turn-data-into-revenue-your-ethical-data-selling-plan\">Turn Data Into Revenue (Your Ethical \u201cData Selling\u201d Plan)<\/h2>\n\n\n\n<p>You don\u2019t need to flog raw data. Sell with data \u2014 ethically \u2014 by packaging insight into better targeting and media value.<\/p>\n\n\n\n<p><strong>A) Monetise inside your walls<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audience products:<\/strong> privacy-safe segments (e.g., \u201cHigh-intent Pretoria cyclists\u201d) that partners target via <strong>your<\/strong> channels.<\/li>\n\n\n\n<li><strong>Sponsored + native content:<\/strong> data-informed stories that answer real search intent (e.g., \u201c48 Hours in Joburg\u201d), clearly labelled.<\/li>\n\n\n\n<li><strong>Retail media:<\/strong> on-site placements bought against your first-party segments.<\/li>\n<\/ul>\n\n\n\n<p><strong>B) Partnerships that pay<\/strong><br>Pitch <strong>win-wins<\/strong> with brands, creators, and communities: co-drops, joint events, newsletter swaps. Price on <strong>outcomes<\/strong> (leads, trials, bookings), not impressions.<\/p>\n\n\n\n<p><strong>C) Price with data, not hunches<\/strong><br>Use demand signals to test dynamic offers: load-shedding delivery waivers, payday bundles, student pricing in Braam. Let data pull the levers.<\/p>\n\n\n\n<p><strong>D) Protect the house<\/strong><br>If you touch personal data, you owe a duty of care. Audit often. Limit access. Train people. Privacy is a brand promise.<\/p>\n\n\n\n<div id=\"gaute-145094116\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-days-30-60-90-execution-you-can-start-this-week\">Days 30\u201360\u201390: Execution, You Can Start This Week<\/h2>\n\n\n\n<p><strong> 1\u201330<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Audit tracking; unify IDs across web\/POS\/CRM.<\/li>\n\n\n\n<li>Map top 5 touchpoints; ship 3 friction fixes.<\/li>\n\n\n\n<li>Launch Welcome, Abandoned Cart, and Post-purchase flows.<\/li>\n<\/ul>\n\n\n\n<p><strong> 31\u201360<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build paid audiences from first-party segments.<\/li>\n\n\n\n<li>Run 1\u20132 zero-party quizzes to enrich profiles.<\/li>\n\n\n\n<li>Pilot one <strong>data-informed<\/strong> partnership (brand or creator).<\/li>\n<\/ul>\n\n\n\n<p><strong> 61\u201390<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add VIP and Win-back automations.<\/li>\n\n\n\n<li>Publish 3 SEO features for local intent (\u201cbest\u2026in Gauteng\u201d).<\/li>\n\n\n\n<li>Package a privacy-safe audience and test one native\/sponsored placement.<\/li>\n<\/ul>\n\n\n\n<p>Report weekly. Kill what underperforms. Double down on what compounds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-success-looks-like\">What Success Looks Like<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher <strong>CTR\/CVR<\/strong> on personalised journeys<\/li>\n\n\n\n<li><strong>AOV &amp; LTV<\/strong> lift from segmented offers<\/li>\n\n\n\n<li>Lower <strong>CAC<\/strong> via first-party lookalikes<\/li>\n\n\n\n<li>Faster <strong>time-to-first-purchase<\/strong><\/li>\n\n\n\n<li>Opt-in growth with stable unsubscribes<\/li>\n\n\n\n<li>Fewer stockouts\/overstock from better forecasting<\/li>\n<\/ul>\n\n\n\n<div id=\"gaute-349701044\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-the-gauteng-edge\">The Gauteng Edge<\/h2>\n\n\n\n<p>Local nuance beats broad strokes. Optimise for commute patterns, pay cycles, sport weekends, Heritage Month, and seasonal weather. Align delivery windows with load-shedding blocks. Offer click-and-collect at dense nodes (Rosebank, Menlyn, Newtown). Spotlight township entrepreneurs in your storytelling. Relevance is its own conversion multiplier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-switch-on-turn-your-gauteng-data-into-growth\">Switch On: Turn Your Gauteng Data into Growth<\/h2>\n\n\n\n<p>Ready to operationalise this playbook? We\u2019ll help map your touchpoints, set up <a href=\"https:\/\/mailchimp.com\/resources\/customer-data\/?gclsrc=aw.ds&amp;gad_source=1&amp;gad_campaignid=22764712998&amp;gbraid=0AAAABAjJLlYVGNVfHWjWP1D2lvS7aBOex&amp;gclid=Cj0KCQjww4TGBhCKARIsAFLXndSJbRsNDU08NDYL3asJCvRZqcTRJ6uuiWOGXNW5CezQGG1xCrgWD3oaAnpSEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">POPIA-compliant data capture<\/a>, and build automations that convert. Launch a native campaign or audience-targeted placement on What\u2019s On G to reach engaged local readers, or send us your brief for a performance-based plan that fits your budget. Let\u2019s turn clean data, clear journeys, and steady execution into real Gauteng revenue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gauteng\u2019s market is loud. From Sandton\u2019s mall clusters to Soweto\u2019s township economy and Tshwane\u2019s tech strip, your future customer scrolls past a dozen brands before noon. You need more than a few promoted posts to get noticed \u2014 you need a data-driven online strategy that respects privacy, personalises at scale, and turns insight into revenue.<\/p>\n","protected":false},"author":23,"featured_media":28266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_focus_keyword":"","rank_math_title":"","rank_math_description":"Gauteng\u2019s market is loud. From Sandton\u2019s mall clusters to Soweto\u2019s township economy and Tshwane\u2019s tech strip, your future customer scrolls past a dozen brands before noon. You need more than a few promoted posts to get noticed \u2014 you need a data-driven online strategy that respects privacy, personalises at scale, and turns insight into revenue.","footnotes":""},"categories":[24],"tags":[],"class_list":{"0":"post-28260","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-finance"},"_links":{"self":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/28260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/comments?post=28260"}],"version-history":[{"count":1,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/28260\/revisions"}],"predecessor-version":[{"id":28267,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/28260\/revisions\/28267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/media\/28266"}],"wp:attachment":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/media?parent=28260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/categories?post=28260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/tags?post=28260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}