{"id":19726,"date":"2025-07-31T16:49:41","date_gmt":"2025-07-31T14:49:41","guid":{"rendered":"https:\/\/www.gauteng.net\/whats-on-g\/?p=19726"},"modified":"2026-03-12T10:07:54","modified_gmt":"2026-03-12T08:07:54","slug":"tut-short-learning-programme-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.gauteng.net\/whats-on-g\/tut-short-learning-programme-digital-marketing\/","title":{"rendered":"TUT Short Learning Programme &#8211; Digital Marketing"},"content":{"rendered":"\n<p>In a world where more South African businesses are moving online, digital marketing skills are no longer a luxury\u2014they\u2019re a necessity. Whether you&#8217;re a student, recent graduate, job seeker, small business owner, or public sector professional, gaining practical digital marketing knowledge can open doors to exciting career opportunities or boost your existing role.<\/p>\n\n\n\n<p>Tshwane University of Technology (TUT) is offering a comprehensive Digital Marketing Short Learning Programme from 22 July to 23 September 2025\u2014and it\u2019s designed just for people like you. This guide covers everything you need to know about the programme: from costs and course content to who should apply and how to register.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-tut-digital-marketing-short-learning-programme\">What Is the TUT Digital Marketing Short Learning Programme?<\/h2>\n\n\n\n<p>This <strong>Short Learning Programme (SLP)<\/strong> is a non-degree course offered by <strong>TUT\u2019s Continuing Education Unit<\/strong>. It\u2019s designed to give you <strong>practical digital marketing skills<\/strong> in a short amount of time\u2014without the need to commit to full-time study.<\/p>\n\n\n\n<p>You\u2019ll learn through <strong>virtual (online) delivery<\/strong>, meaning you can study from anywhere in South Africa while still receiving high-quality instruction backed by one of the country\u2019s leading universities of technology.<\/p>\n\n\n\n<div id=\"gaute-3032002463\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-who-should-consider-this-course\">Who Should Consider This Course?<\/h2>\n\n\n\n<p>This programme is ideal for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing professionals looking to update their digital skills<\/li>\n\n\n\n<li>Social media specialists who want to upskill<\/li>\n\n\n\n<li>Brand managers aiming to create stronger digital campaigns<\/li>\n\n\n\n<li>IT professionals who work with marketing teams<\/li>\n\n\n\n<li>Small business owners trying to grow their brands online<\/li>\n\n\n\n<li>Entrepreneurs with limited marketing budgets<\/li>\n\n\n\n<li>Graduates and job seekers aiming to add marketable skills to their CVs<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro Tip:<\/strong> If you\u2019ve ever been responsible for marketing or branding\u2014whether at work, in your business, or on social media\u2014this course is for you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-entry-requirements-and-eligibility\">Entry Requirements and Eligibility<\/h2>\n\n\n\n<p>To qualify for this course, you should have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At least a <strong>Matric certificate (Grade 12)<\/strong> or an equivalent qualification<\/li>\n\n\n\n<li>Basic computer literacy<\/li>\n\n\n\n<li>Some knowledge of sales, marketing, or consumer behaviour<\/li>\n\n\n\n<li>Experience in either the private or public sector is a plus, but not essential<\/li>\n<\/ul>\n\n\n\n<p>This makes the course perfect for <strong>young professionals and career changers<\/strong> looking to add in-demand skills quickly.<\/p>\n\n\n\n<div id=\"gaute-4163082186\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-course-topics-what-you-ll-learn\">Course Topics: What You\u2019ll Learn<\/h2>\n\n\n\n<p>The TUT Digital Marketing SLP is designed to equip you with skills that are relevant in today\u2019s digital economy. The topics covered include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Anatomy of High-Performing Email Marketing<\/li>\n\n\n\n<li>Digital Marketing Analytics and Insights<\/li>\n\n\n\n<li>Understanding Digital Landscapes &amp; the Modern Consumer<\/li>\n\n\n\n<li>Developing Digital Brand and Marketing Strategies<\/li>\n\n\n\n<li>Optimising Social Media Marketing<\/li>\n\n\n\n<li>Designing High-Performing Websites<\/li>\n\n\n\n<li>Mobile Marketing, Optimisation &amp; Analytics<\/li>\n\n\n\n<li>Content Strategy and Marketing for the New Age<\/li>\n\n\n\n<li>Search Engine Marketing and Optimisation (SEO &amp; SEM)<\/li>\n<\/ul>\n\n\n\n<p>Each module includes hands-on strategies you can apply to real-world campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learning-outcomes-what-you-ll-be-able-to-do\">Learning Outcomes: What You\u2019ll Be Able to Do<\/h2>\n\n\n\n<p>After completing this programme, you\u2019ll be able to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use data analytics to identify growth opportunities<\/li>\n\n\n\n<li>Develop and implement digital content strategies<\/li>\n\n\n\n<li>Run effective email, SEO, and social media campaigns<\/li>\n\n\n\n<li>Create persuasive, user-focused content<\/li>\n\n\n\n<li>Improve your brand\u2019s search engine visibility<\/li>\n\n\n\n<li>Build and measure marketing strategies using real tools<\/li>\n<\/ul>\n\n\n\n<p><strong>Real-World Scenario:<\/strong> Imagine you&#8217;re running a small online business selling handmade jewellery. After completing this course, you\u2019ll know how to create ads, analyse traffic, grow your Instagram page, and increase conversions without hiring an agency.<\/p>\n\n\n\n<div id=\"gaute-469535705\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-delivery-mode-and-duration\">Delivery Mode and Duration<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mode: 100% Virtual (Online)<\/li>\n\n\n\n<li>Duration: 2 months (22 July \u2013 23 September 2025)<\/li>\n\n\n\n<li>Time Commitment: Flexible\u2014ideal for working professionals<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-course-cost-and-what-it-includes\">Course Cost and What It Includes<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fee: R7 500.00<\/li>\n\n\n\n<li>This includes your registration, online access, study materials, and a TUT certificate upon successful completion.<\/li>\n<\/ul>\n\n\n\n<p><strong>Tip:<\/strong> Check if your employer offers a skills development or training allowance that could cover this fee.<\/p>\n\n\n\n<div id=\"gaute-3473223937\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-how-to-register-and-who-to-contact\">How to Register and Who to Contact<\/h2>\n\n\n\n<p>To register or make enquiries:<\/p>\n\n\n\n<p>Call: 012 382 4087<br>Email: <a>EnquiriesCE@tut.ac.za<\/a><\/p>\n\n\n\n<p>Be sure to register early, as spaces are limited, and demand for digital skills training is high.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-digital-marketing-skills-matter-in-south-africa\">Why Digital Marketing Skills Matter in South Africa<\/h2>\n\n\n\n<p>According to Statista, South Africa had over <strong>43 million internet users<\/strong> in 2024. This presents a huge opportunity for businesses\u2014and individuals\u2014who know how to reach audiences online. Digital marketers are in high demand across:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Public sector organisations<\/li>\n\n\n\n<li>Startups<\/li>\n\n\n\n<li>NGOs and community initiatives<\/li>\n\n\n\n<li>Corporate marketing teams<\/li>\n\n\n\n<li>Freelance and contract work<\/li>\n<\/ul>\n\n\n\n<p>Adding digital marketing to your skillset can increase your employability and help future-proof your career.<\/p>\n\n\n\n<div id=\"gaute-2462495256\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-faqs\">Frequently Asked Questions (FAQs)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-this-a-full-qualification\">Is this a full qualification?<\/h3>\n\n\n\n<p>No, it\u2019s a Short Learning Programme\u2014perfect for quick upskilling or adding a professional certification to your CV.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-the-certificate-recognised\">Is the certificate recognised?<\/h3>\n\n\n\n<p>Yes, the certificate is issued by <strong>Tshwane University of Technology<\/strong>, a public institution governed by the Department of Higher Education and Training.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-can-i-study-while-working\">Can I study while working?<\/h3>\n\n\n\n<p>Absolutely. The course is designed for working professionals, with flexible virtual delivery.<\/p>\n\n\n\n<p>Also check: <a href=\"https:\/\/www.nasi-ispani.co.za\/university-of-mpumalanga-2026-applications\/\" target=\"_blank\" rel=\"noopener\">University of Mpumalanga Opens 2026 Applications<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-a-smarter-career-with-tut\">Build a Smarter Career with TUT<\/h2>\n\n\n\n<p>Whether you want to get promoted, switch careers, or grow your business, digital marketing skills can set you apart. TUT\u2019s Short Learning Programme in Digital Marketing gives you <strong>practical, market-relevant knowledge<\/strong> from a trusted South African university\u2014all at an accessible cost.<\/p>\n\n\n\n<p><strong>Act now:<\/strong> The next course runs from <strong>22 July to 23 September 2025<\/strong>\u2014don\u2019t miss your chance to level up.<\/p>\n\n\n\n<p><strong>Ready to apply or ask a question?<\/strong><br>Contact TUT\u2019s Continuing Education Unit at <strong><a>EnquiriesCE@tut.ac.za<\/a><\/strong> or call <strong>012 382 4087<\/strong> today.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.gauteng.net\/whats-on-g\/bursary-interview-questions-and-how-to-answer-them\/\">Bursary Interview Questions and How to Answer Them<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boost your career with Tshwane University of Technology&#8217;s Digital Marketing Short Learning Programme. Learn essential skills in SEO, social media, email marketing, and more. Flexible online course from 22 July to 23 September 2025. Register today!<\/p>\n","protected":false},"author":13,"featured_media":19729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_focus_keyword":"","rank_math_title":"","rank_math_description":"Boost your career with Tshwane University of Technology's Digital Marketing Short Learning Programme. Learn essential skills in SEO, social media, email marketing, and more. Flexible online course from 22 July to 23 September 2025. Register today!","footnotes":""},"categories":[68],"tags":[9925,4448],"class_list":{"0":"post-19726","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-education","8":"tag-digital-marketing","9":"tag-tut"},"_links":{"self":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/19726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/comments?post=19726"}],"version-history":[{"count":1,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/19726\/revisions"}],"predecessor-version":[{"id":19730,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/19726\/revisions\/19730"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/media\/19729"}],"wp:attachment":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/media?parent=19726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/categories?post=19726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/tags?post=19726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}