{"id":19024,"date":"2025-07-29T17:16:10","date_gmt":"2025-07-29T15:16:10","guid":{"rendered":"https:\/\/www.gauteng.net\/whats-on-g\/?p=19024"},"modified":"2026-03-12T10:09:10","modified_gmt":"2026-03-12T08:09:10","slug":"i-serve-with-a-smile-campaign","status":"publish","type":"post","link":"https:\/\/www.gauteng.net\/whats-on-g\/i-serve-with-a-smile-campaign\/","title":{"rendered":"Gauteng Health MEC to Launch the \u201cI Serve with a Smile\u201d Campaign at Sebokeng Regional Hospital"},"content":{"rendered":"\n<p>On Wednesday, 30 July 2025, the Gauteng MEC for Health and Wellness, Nomantu Nkomo-Ralehoko, will officially launch the highly anticipated \u201cI Serve with a Smile\u201d campaign at Sebokeng Regional Hospital. Rooted in the Batho-Pele principles, this initiative seeks to transform the healthcare experience for patients throughout Gauteng.<\/p>\n\n\n\n<p>The campaign is part of a broader effort to improve the quality of healthcare services in the province. It works by promoting a culture of compassion, warmth, and respect within health facilities. The goal is to encourage health workers to engage with patients in a way that fosters trust and comfort. This will ensure that every patient feels valued and supported when seeking care.<\/p>\n\n\n\n<p><em>Want to learn how this vital gathering is shaping healthcare access across the continent?<\/em> <a href=\"https:\/\/www.gauteng.net\/whats-on-g\/5th-african-nursing-conference\/\"><strong>5th African Nursing Conference Set to Empower Nurses for Health Equity<\/strong>.<\/a> <em>Click to explore the agenda, key speakers, and impact stories!<\/em><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-the-heart-of-the-campaign-warmth-and-compassion\" data-level=\"2\">The Heart of the Campaign: Warmth and Compassion<\/a><\/li><li><a href=\"#h-the-batho-pele-principles-a-foundation-for-service-excellence\" data-level=\"2\">The Batho-Pele Principles: A Foundation for Service Excellence<\/a><\/li><li><a href=\"#h-transforming-patient-experiences\" data-level=\"2\">Transforming Patient Experiences<\/a><\/li><li><a href=\"#h-a-step-towards-long-term-cultural-change\" data-level=\"2\">A Step Towards Long-Term Cultural Change<\/a><\/li><li><a href=\"#h-inviting-media-and-the-public-s-engagement\" data-level=\"2\">Inviting Media and the Public\u2019s Engagement<\/a><\/li><li><a href=\"#h-a-call-to-action\" data-level=\"2\">A Call to Action<\/a><\/li><li><a href=\"#h-improving-healthcare\" data-level=\"2\">Improving Healthcare<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-heart-of-the-campaign-warmth-and-compassion\">The Heart of the Campaign: Warmth and Compassion<\/h2>\n\n\n\n<p>The &#8220;I Serve with a Smile&#8221; campaign seeks to instil in healthcare workers the importance of maintaining a positive and caring attitude. This attitude is vital when serving patients. MEC Nomantu Nkomo-Ralehoko emphasised that this attitude is key to providing quality care. \u201cThe ethos of the \u2018I Serve with a Smile\u2019 movement is about the power of a positive attitude in healthcare. It\u2019s not just about the medical treatment we provide but the way we engage with patients, making them feel respected and cared for,\u201d she explained.<\/p>\n\n\n\n<p>The MEC\u2019s reflection on service delivery underscores that improving patient experiences extends beyond just medical service delivery. It encompasses the manner in which patients are treated at every level of healthcare delivery. By focusing on both the technical and emotional aspects of care, the campaign aims to change the culture in Gauteng. It aims to build a healthcare system where patients feel like they are in safe hands.<\/p>\n\n\n\n<div id=\"gaute-340369161\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-the-batho-pele-principles-a-foundation-for-service-excellence\">The Batho-Pele Principles: A Foundation for Service Excellence<\/h2>\n\n\n\n<p>The \u201cI Serve with a Smile\u201d campaign is firmly rooted in the Batho-Pele principles. These guidelines are designed to improve public service delivery in South Africa. Batho-Pele means &#8220;People First&#8221; in Sesotho. It encourages public servants to place the needs of the people they serve at the heart of their work. The principles of Batho-Pele include access, consultation, service standards, and openness. All of these are integral to the success of the campaign.<\/p>\n\n\n\n<p>By aligning the campaign with these principles, the <a href=\"https:\/\/www.gauteng.gov.za\/Publications\" target=\"_blank\" rel=\"noreferrer noopener\">Gauteng Department of Health<\/a> reinforces its commitment to patient-centric healthcare services. The department urges health workers to embody these values so they hear every patient, address their needs promptly, and treat them with dignity.<\/p>\n\n\n\n<p><em>Ready to be inspired by this monumental medical achievement?<\/em> <a href=\"https:\/\/www.gauteng.net\/whats-on-g\/surgical-marathon-2025-gauteng-health\/\"><strong>Inside Gauteng\u2019s Surgical Marathon That Changed 806 Lives in 12 Hours<\/strong><\/a>. <em>Click to read the full story and discover how a day of intense surgical effort transformed hundreds of lives in Gauteng.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-transforming-patient-experiences\">Transforming Patient Experiences<\/h2>\n\n\n\n<p>The \u201cI Serve with a Smile\u201d initiative is more than just a slogan \u2013 it represents a commitment to transforming healthcare delivery. It seeks to change the patient experience in Gauteng\u2019s hospitals and clinics. This ensures that people receive medical care and find themselves in a compassionate environment where they feel welcomed.<\/p>\n\n\n\n<p>For patients, the new initiative means more than just better healthcare. It is about feeling respected throughout their journey in the healthcare system. Whether it&#8217;s the first point of contact at the reception or interactions with nurses and doctors, the goal is to ensure a positive and supportive experience.<\/p>\n\n\n\n<div id=\"gaute-4028457275\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-a-step-towards-long-term-cultural-change\">A Step Towards Long-Term Cultural Change<\/h2>\n\n\n\n<p>This campaign is launching at Sebokeng Regional Hospital. It is part of a broader effort to implement similar initiatives across Gauteng. The launch event serves as a starting point for a province-wide rollout. It aims to foster a lasting cultural change in the healthcare system.<\/p>\n\n\n\n<p>The MEC\u2019s launch at Sebokeng Regional Hospital will take place from 09:00 AM to 1:00 PM. It will feature speeches, discussions, and the campaign&#8217;s official introduction to hospital staff. By starting at one of the province\u2019s key facilities, the campaign seeks to create a ripple effect across other hospitals and clinics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-inviting-media-and-the-public-s-engagement\">Inviting Media and the Public\u2019s Engagement<\/h2>\n\n\n\n<p>The launch event is open to the media. It will feature important discussions about how the \u201cI Serve with a Smile\u201d campaign can elevate public health sector standards. Media representatives are invited to attend the event at Sebokeng Regional Hospital\u2019s Nurses Hall. For confirmation and inquiries, media can contact Ms. Lerato Sedulawesi at 0834671780 or email <a href=\"mailto:lerato.sedulawesi@gauteng.gov.za\">lerato.sedulawesi@gauteng.gov.za<\/a>.<\/p>\n\n\n\n<p>The Gauteng Department of Health encourages the public to get involved by submitting feedback. People can send complaints and compliments through the department\u2019s dedicated channels. This includes the patient complaints email (<a href=\"mailto:patientscomplaints.health@gauteng.gov.za\">patientscomplaints.health@gauteng.gov.za<\/a>), SMS line (35023), or 24-hour customer service line (0800 203 886).<\/p>\n\n\n\n<div id=\"gaute-2952732161\" class=\"gaute-inbetween-content gaute-entity-placement\" style=\"margin-top: 30px;margin-bottom: 30px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"gaute-adlabel\">Advertisement<\/div><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-1852772760112594\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-1852772760112594\" \ndata-ad-slot=\"1819787043\" \ndata-ad-format=\"auto\" data-full-width-responsive=\"true\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div><h2 class=\"wp-block-heading\" id=\"h-a-call-to-action\">A Call to Action<\/h2>\n\n\n\n<p>Through the \u201cI Serve with a Smile\u201d campaign, the Department is taking action to improve patient experiences in Gauteng&#8217;s facilities. This initiative is about better service and embedding a culture of empathy and dedication to public service within the healthcare workforce.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/pbs.twimg.com\/media\/GxB2YgMWoAAKBsa?format=jpg&amp;name=small\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/x.com\/GautengHealth\/status\/1950188808768536660\" target=\"_blank\" rel=\"noreferrer noopener\">X (Twitter)<\/a><\/figcaption><\/figure>\n\n\n\n<p>As the campaign progresses, it will continue to raise awareness of health worker roles in shaping patient experiences. It will encourage all involved to serve with warmth, professionalism, and positivity. The initiative aims to transform healthcare in Gauteng by ensuring that patients receive high-quality care and feel respected and valued throughout their healthcare journeys.<\/p>\n\n\n\n<p><em>Discover how technology is revolutionising patient care and speeding up services.<\/em> <a href=\"https:\/\/www.gauteng.net\/whats-on-g\/baragwanath-hospital-gauteng-healthcare-digital\/\"><strong>Gauteng Healthcare Goes Digital with 800,000 Files at Baragwanath Hospital<\/strong>.<\/a> <em>Click here to read more about this groundbreaking digital transformation!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-improving-healthcare\">Improving Healthcare<\/h2>\n\n\n\n<p>The launch of the \u201cI Serve with a Smile\u201d campaign at Sebokeng Regional Hospital marks an important milestone in improving healthcare in Gauteng. As the campaign spreads across facilities, it promises to create a culture where patients receive care and respect. Through this initiative, the Department aims to transform service delivery. The campaign promotes the delivery of healthcare with compassion, respect, and a warm smile at all times.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Gauteng MEC for Health, Nomantu Nkomo-Ralehoko, launches the \u201cI Serve with a Smile\u201d campaign at Sebokeng Regional Hospital to enhance patient experiences and improve service delivery across health facilities in Gauteng.<\/p>\n","protected":false},"author":15,"featured_media":19035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_focus_keyword":"","rank_math_title":"","rank_math_description":"The Gauteng MEC for Health, Nomantu Nkomo-Ralehoko, launches the \u201cI Serve with a Smile\u201d campaign at Sebokeng Regional Hospital to enhance patient experiences and improve service delivery across health facilities in Gauteng.","footnotes":""},"categories":[47],"tags":[608,602,4212,3857,527],"class_list":{"0":"post-19024","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-gauteng-department-of-health","9":"tag-gauteng-health","10":"tag-mec-nomantu-nkomo-ralehoko","11":"tag-public-health","12":"tag-service-delivery"},"_links":{"self":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/19024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/comments?post=19024"}],"version-history":[{"count":7,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/19024\/revisions"}],"predecessor-version":[{"id":19091,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/posts\/19024\/revisions\/19091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/media\/19035"}],"wp:attachment":[{"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/media?parent=19024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/categories?post=19024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gauteng.net\/whats-on-g\/wp-json\/wp\/v2\/tags?post=19024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}