Gauteng has a new Tourism Chief Executive

Yoland Ruiters Jpg
Yoland Ruiters - Gauteng Tourism Chief Executive Officer

Johannesburg, Gauteng Tourism Authority (GTA), the official destination marketing agency for the Gauteng City Region has a new Chief Executive Officer, following months of extensive recruitment and a gruelling interview process.

Ms Yoland Ruiters, a former Deputy Director-General (DDG) at the Gauteng Department of Economic Development (GDED), was confirmed by Gauteng MEC for Economic Development, Environment, Agriculture and Rural Development, Mr Lebogang Maile, as the new GTA Chief Executive with effect from 1st May 2019. Ms Ruiters brings a wealth of experience and strategic management capabilities, having formerly presided over the GDED and Service SETA’s corporate management portfolios, during her illustrious public sector career. She holds a Master of Management degree from the Wits School of Governance and a host of executive leadership development qualifications.  For the past 12 months, Ms Ruiters was seconded to GTA following the end of the contract of the former CEO. She has championed the agency’s work in developing a new 5-year strategic tourism marketing master plan for the Gauteng City Region and strengthening the corporate governance systems at the provincial tourism body.

“During her acting tenure at GTA, Ruiters’ work focused on the development of a high performance-driven organisational culture and systems, with a special emphasis on sound governance and administration. She also presided over the development of an integrated stakeholder management strategy and the re-engineering of the agency’s business processes and value proposition.  Without a doubt, this work helped in shaping her insights into the management and promotion of sound relations between government agencies and its shareholder, a prerequisite for sound governance and heightened delivery for the task at hand,” explained GTA’s Board of Directors Chairperson, Mrs. Nomusa Mufamadi.

In confirming her appointment, MEC Maile urged the new CEO to continue working hard in consolidating the city region’s standing as Africa’s leading business and leisure destination with breath-taking and countless township tourism offerings, world-class museums, housing our rich political and cultural heritage and the birthplace of humankind.

In accepting her new challenge, the highly-experienced administrator, promised to elevate the much-known mantra that, tourism is private sector led, government supported, community based and labour intensive. “Township tourism products beneficiation and promotion, the drive to get locals and government decision-makers across the different spheres to appreciate the value of tourism, leveraging business tourism opportunities, the bidding and hosting of mega events in Gauteng, bringing new innovations, especially around the opportunities associated with the 4th Industrial Revolution (4IR) in our destination marketing work, coupled with partnership driven destination management activities, will be our key focus areas, working together with the tourism industry players in the province,” emphasized Ruiters.

Tourism in Gauteng continues to contribute around 4% of the total provincial workforce and its estimated 3% contribution to the Gross Domestic Product by region and 9% overall nationally, highlights the sector’s importance to the economy of Gauteng and the country. In hard numbers, we are talking more than 300 000 people employed by the sector, contributing in the region of R50 billion per annum to the provincial economy.

The energetic Ruiters will officially be introduced to the broader travel and tourism industry stakeholders and related inter-governmental agencies and departments in due course. Ends//


Barba Gaoganediwe


Gauteng Tourism Authority


Issued by: Destination Marketing & Communications

Gauteng Tourism Authority, 124 Main Street, Marshalltown


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