SAB World of Beer

The SAB World of Beer is the definitive home of beer in South Africa, uncovering the history of this fascinating beverage through a fun, creative and informative tour. From the origins of beer, to insights into its South African story and the brewing process, the tour is essential for anyone who is passionate about beer and curious about its role in South African life.

Learn about the history of beer in both Africa and Europe on the SAB World of Beer tour.

Learn about the history of beer in both Africa and Europe on the SAB World of Beer tour. (Image: SAB World of Beer)

The World of Beer also hosts beer tastings, sure to put the most discerning taste buds to the test, and monthly beer-pairing lunches, which comprise a five-course lunch with pairings, guided by an expert in the industry. A special tour that combines the World of Beer tour with a behind-the-scenes tour of the largest brewery in Africa, SAB's Alrode Brewery, is also available.

To top it all off, the World of Beer offers first-class conferencing facilities, which can accommodate any manner of function, from product launches and press conferences to unique team-building activities, private exclusive breakaways, sophisticated black-tie events and informal festive occasions.

Visitors are also welcome to relax in the World of Beer's Tap Room, which offers a range of delicious pub-grub meals, expansive views of Newtown and, obviously, cold beers on tap.

The World of Beer is open seven days a week from 10am until 6pm, with the last tour taking place at 5pm, except for Sundays and Mondays, when the last tour is at 4pm.

The Tap Room.

The Tap Room. (Image: SAB World of Beer)


Physical Address 15 Helen Joseph Street (formerly President Street) Newtown, Johannesburg
Phone Number +27 (0)11 836 4900