About the Gauteng Convention and Events Bureau

The Gauteng Convention and Events Bureau, a business unit within the Gauteng Tourism Authority, is dedicated to supporting the business events sector and implementing strategic initiatives to ensure that it continues to market and position the region as one of the world’s top meeting destinations.


The Gauteng Convention and Events Bureau works in close partnership with key industry role players to market Gauteng as a business hub, and an attractive and versatile meetings destination. The Gauteng Tourism Authority is building and sustaining a common brand identity for the province and is proactively marketing the Gauteng regions (Ekurhuleni, Johannesburg, Sedibeng, West Rand and Tshwane) as a preferred leisure, business and events destination.

The Gauteng Convention and Events Bureau – overview and services

The Gateway to South Africa, Gauteng is where it all starts. With an extensive track record of staging successful conferences and events, this business events destination is the epicentre of South Africa’s business events industry, offering world-class venues and infrastructure for meetings, incentives, conferences, exhibitions and events (MICE).

Helping to increase the province's high-yield business tourism market, the Gauteng Convention and Events Bureau (GCEB) provides information and assistance to meeting and incentives planners, the media, and corporate and association buyers who show an interest in one of the five regions that it promotes.

Working with organisations and business events leaders, the GCEB identifies international and national conferences, congresses, events, meetings and incentives support services, including standard bid support material, venues and accommodation, sourcing and networking to gain local association and promotional support.

Using its extensive list of key stakeholders, such as airlines, hotels, venues, tour operators and government protocol offices, the bureau is capable of delivering quality services to interested parties.

The bureau assists professional meeting planners, destination management companies, event organisers, associations and corporate buyers in three stages: the bidding stage, delegate-boosting stage and on-site event services stage, including:

  • Bid assistance for national and international events/conferences/meetings
  • Corporate events and incentive concepts
  • Access to support services and service providers
  • Provision of destination marketing material
  • Airport welcome and departure desk
  • Supplying details for accredited Gauteng professional conference organisers
  • Delegate boosting
  • Convention planning support
  • Site inspection