Rediscover Joburg!
One month into the new year, and the pace of life in Joburg is back with a bang, giving credence to its positioning as the African continent’s most exciting destination!
It’s the height of summer in the City which is always pulsating with life, options, events and entertainment. Our glorious, sparkling champagne weather is complimented by the lush greenery of the world’s largest man made forest - and an abundance of business and leisure activities catering to a wide variety of audiences.
“Joburg Tourism Company’s summer destination activation campaign is designed to support and showcase the broad range of lifestyle options available to both visitors and locals,” says JTC CEO Lindiwe Kwele. “As with all our campaigns, this is aimed at boosting our domestic tourism base as it is the lifeblood of our industry.”
“On the sporting calendar we have the ATP SA Tennis Open to look forward to in February and the Top Gear Live Prototype World Tour in April – not forgetting the host of international performers who will be visiting the city. Of course, summer is also the time to snap up bargains by the barrowload at all our seasonal sales, so please come armed with plenty of spending power.”
Tatum Keshwar and David Tlale
From ubuntu to bling - Rediscover Joburg through its lifestyle, people, culture, music, the arts and fashion. The prestigious AFI Joburg Fashion Week takes place from 15 – 19 February at a variety of iconic, culturally rich, visually unique and diverse inner-city locations where the City’s most talented designers will be showcasing their Autumn and Winter fashion lines. Designed to link designer and consumer, this event is a celebration of Jozi and its culture - reaching out to the people, while paying homage to the street.
In February, the city once again plays host to Meetings Africa, the continent’s premier annual business tourism expo, where we look forward to welcoming hosted buyers and business associates from around the globe – and entrenching Joburg’s position as the continent’s leading business tourism destination. Business tourism is a key driver for tourism growth and development and Meetings Africa therefore remains a top priority for the JTC’s Convention & Events Bureau in its quest to increase Joburg’s market share .
Working in partnership with a broad spectrum of partners including industry associations, academic institutions, PCO’s and event companies, over the past year JTC has beefed up capacity significantly - establishing itself as a fully-fledged convention and events bureau with the objective of aggressively promoting Johannesburg as a premier business destination. JTC is committed to increasing the City’s annual share of the global events out there on the bid circuit. When people think meetings, they should think Johannesburg!
Lumka Dlomo, Lindiwe Kwele and Nosizwe Mji
Now proudly taking its place as Africa’s second largest city, Joburg is growing at an unprecedented rate – constantly and continuously transforming itself. It’s seen not only as the economic hub of the Continent, but also as offerig a plethora of cultural, leisure, sporting, fashion and lifestyle activities that is fast making us the leading destination for both leisure and business tourists. Joburg’s legendary shopping, dining, entertainment and nightlife is complimented by fabulous weather as well as an astonishing array of facilities like spectacular golf courses, gyms, spa’s, wellness centres which add to its appeal as a destination.
“While our city may have been founded on a nugget of gold, it’s no longer our Stock Exchange or being the business epicenter for a continent alone that make us famous – rather it’s the diversity, vibrancy and warmth of our people, the countless cultures they represent and the infinite choices the city offers its citizens and visitors,” says Kwele. “Jozi has become an eclectic mix of people and cultures that have combined over a century to deliver myriads of talent and services capable of enthralling even the most seasoned of cosmopolitan travelers – we invite visitors to stay, play and discover why those who live in Joburg love it – and those who visit our mighty city never forget it!“
Joburg – We Work, We Play, We Rock – Come See for Yourself!
Visit the JTC website www.joburgtourism.com for a comprehensive listing of the multitude of events taking place in Jozi.
Released by: Johannesburg Tourism Company
Laura Vercueil
Tel: +27 11 214 0700
Email: laurav@joburgtourism.com
Info Line: 0860 333 999
Part of the City of Johannesburg, the Johannesburg Tourism Company (JTC), is a destination marketing organisation, dedicated to promoting tourism growth in Johannesburg. The primary function of the JTC is to promote Johannesburg as a business, lifestyle, sport and leisure destination both locally and internationally. Its operations include running a Convention Bureau, a Visitor and Tourism Information Bureau, as well as co-ordinating city-wide tourism marketing programmes, along with tourism information gathering and analysis.
Johannesburg Tourism Company has three offices:
Joburg Tourism
Tel: +27 214 0700
Soweto Tourism Information Centre
Tel: +27 11 342 4316
Park Station Tourism Information Centre
Tel: +27 11 333 1488
Operating hours 08:00 – 17:00 Monday - Friday
Info Line 0860 333 999