DJ Sbu An inspiration for the youth

DJ Sbu
Sbusiso Leope, also known as DJ Sbu, was born in May 1977 and is now a successful businessman, record label owner, TV presenter and club and radio jock. He’s worked on some of the most influential radio stations in the country such as YFM and Metro FM.

An only child, DJ Sbu matriculated from the Central Secondary School in Pretoria in 1993. He then went on to study sound engineering at African Media University and also studied electrical engineering at Technikon Witwatersrand.
 
DJ Sbu began his broadcasting career in 1998 at the community radio station, Tembisa Info Radio, where for 18 months he voluntarily produced and presented the weekend show. Two years later, he joined the popular radio station YFM, where he produced and presented a weekend slot called Beauty and the Beast with Angela Ludekon. His popularity grew so much on the station that in 2005 he was given his own primetime slot called Y-Lens.
 
In 2007, DJ Sbu left YFM and went on to host the breakfast show on Ukhozi FM. He returned to YFM after a year and left again to join Metro FM in 2010. 
 
Many critics have said DJ Sbu’s success is attributed to the fact that he mixes kasi lingo (slang) and English in his shows making them an open platform which his listeners can relate to. He also does a lot of PR and is visible to his audience by doing things that endear them to him.
  
DJ Sbu started his record label TS Records with businessman TK Nciza which promotes some of the best musicians in country including afro-pop sensation Zahara, Lungelo and Nhlanhla Nciza. The motivation behind starting the label was so that black people from disadvantaged backgrounds could be represented.
 
The entrepreneur has also ventured into other aspects of production. He is the host of a reality game show called Friends Like These on SABC1. 
 
DJ Sbu continues to inspire a generation of hopefuls from disadvantaged backgrounds with his enthusiasm, hard work and wisdom.